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Craig Zuber

Craig Zuber "SOLD" 12745 Country Cove ... in 5 Days!

06-02-11
Craig Zuber

Country Cove

Craig Zuber "SOLD" 12745 Country Cove ... in 5 Days!

Call Zuber Group Today at 208.321.5555 to Get Your Property "SOLD" too!

Here are a few market stats

05-18-11
Craig Zuber

May Market Info

Provided by Keller Williams®

#22 of 100: Buyers—Stop Holding Out—Are You On the Bus or Off the Bus?

02-12-11
Craig Zuber

Get off the pot

There are dozens of sayings about fence sitters: On the bus or off the bus! Shit or get off the pot! Are you in or are you out? The time to hesitate is past! It’s now or never!

Sometimes no matter how great the property or how great the price, buyers hesitate and screw around and lose out on their dream home.

Take your clients back to the property and let them experience being there and visualize themselves living there to help them get emotionally attached.

Restate the long list of benefits your clients have just disclosed as important to them and list them in order of priority, to reinforce in your clients mind all of the valid reasons for moving forward.

Tell your clients a story about a past client who was feeling the same reservations they’re feeling right now, but who decided to go ahead with the deal and as a result are so unbelievably happy.

Grab a piece of paper; make a list of all the PROS and cons. (But first, make damn sure there are more pros than cons!) Draw a line down the center of a page and start filling up all the “PROS” section.

If you know they are almost ready to buy, but they’re still hesitating, temporarily take it away from them. Suggest convincingly that the property may no longer be available—and watch their expressions. Sometimes people need to feel what it’s like to lose out on their ideal property before they can commit.

Other times people focus on the price or the interest rates way too much, instead of the value they are getting … in this case, break the purchase down into payments, so your clients can focus on a smaller number. More buyers than not will forget the exact purchase price and/or interest rate 6 months down the road, however they always remember exactly what their payment is.

There is no room for holdouts in the real estate—people who sit forever on the fence, who can’t decide if they’re more afraid of failing or succeeding, so they never commit.

Craig Zuber- Story #22 of 100 over the next 100 days


100 Stories 100 Days

Unrelenting Real Estate Truth

Deep down, people want the truth. Yes, of course they want quality & service & value & entertainment …


But above all, they want someone that they can trust.

… and if they don’t, why would you want to do business with them?

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#21 of 100: Your House Is Worth Zero Because Your Grandparents Gifted It To You

#21 of 100: Your House is Worth ZERO Because Your Grandparents Gifted it to You

02-11-11
Craig Zuber

You must let go of preconceptions about what someone paid for the property that you are looking to purchase.


A property is worth what a buyer is willing to pay and a seller is willing to let it go for … period.

Buyers/Sellers


Just because someone paid $300,000 for the property last year, doesn’t mean crap. That doesn’t determine value or motivation.

Tax records won’t always be able to determine that the new owner spent $100,000 remodeling the kitchen, master suite & back yard. Or that they just took a second and third out on the property & now owe $470,000.

Of course buyers would like to have all the information & ammo necessary to make an educated determination of value. However, what the sellers paid for the property is irrelevant … it may eventually provide false hope to the buyers, and has absolutely nothing to do with value.

The sellers may have gotten a substantial steal because of serious damage that the public never new. They may have purchased the home as a simple flipper and then got in over their heads and had to hire a contractor for $70,000. There’s an infinite amount of scenarios.

Here’s a perfect example: If your grandparents gift you a property. Does that mean that the value is ZERO … because you didn’t have to pay for it? Hell No!

The same goes for properties that were purchased in the peak (When buyers Ego’s were running wild and out of control and people were trying to keep up with their Hoytie Toyie friends) Just because someone paid $950,000 for a property that had an inflated appraised value of 1.2M, that is selling for $490,000 today … doesn’t mean it’s a steal or a deal … Odds are, it’s an OK deal based on today’s market conditions.

Buyers & Realtors both need to wrap their heads around this better & understand this a little bit more clearly. The value is determined by comparable property sales, supply & demand, and what both parties are willing to pay & sell it for … not what the sellers originally paid for it.

Craig Zuber- Story #21 of 100 over the next 100 days


100 Stories 100 Days

Unrelenting Real Estate Truth

Deep down, people want the truth. Yes, of course they want quality & service & value & entertainment …


But above all, they want someone that they can trust.

… and if they don’t, why would you want to do business with them?

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#20 of 100: Are Your Clients On The Same Page As You?