Dana Ehrlich

About Dana Ehrlich - Santa Monica Real Estate Specialist

Dana Ehrlich and the Team - Best Side Of The West Side

We are a dedicated group of professionals that and live, work and play in Santa Monica, Venice, and the Westside of Los Angeles. We consider Santa Monica our stomping ground, our neighborhood, our home.

Los Angeles is very large and we sell properties from Marina Del Rey all the way to Malibu. Although our main markets in Los Angeles County are Santa Monica, Venice and West Hollywood, we are flexible and go beyond those limits.

Some other cities within Los Angeles County that we cover include:

• West Hollywood
• Beverly Hills
• Cheviot Hills
• Brentwood

Dana's extensive career in the marketing world gives her a distinct edge in the real estate market. Dana was CEO at Erhlich and Richard marketing before finding a love for real estate in 2001. She holds a Bachelor's degree from Bard College in Massachusetts. Her passion is marketing high-end, luxury, historic, and beachfront single-family residences as well as condos.

The rest of the team is constructed of an in-office assistant, buyer's agent, transaction coordinator, and various "virtual assistants" that help her achieve multiple technology related goals. Dana is an active member of the CyberStars®, a group of realtors that has one primary purpose: To create a true family of like-minded real estate professionals who freely share ideas, tip and techniques as they apply to using technology to increase market share.

Visit our website BestSideOfTheWestSide.com to learn more about us. The website offers everything you need to buy or sell real estate in the Los Angeles Area from:

• MLS search
• Request a free CMA (comparable market analysis)
• Featured properties with photographs and virtual tours
• Buyer tips
• Seller tips
• Foreclosure Avoidance
• Rates and Mortgages
• great links like "mortgage calculator"

Our BestSideOfTheWestSide.com blog gives you local information about the West Side of L.A. from places to visit, restaurants, local events. We also write Santa Monica Real Estate Stories that can give you inside information about the industry that you can't get elsewhere.

You can also get information that focuses on Real Estate Buyers and Sellers - click on "categories" on the left menu to get a wealth of information about Santa Monica and Santa Monica Real Estate.

We produce monthly in-depth Real Estate Marketing Reports on the areas we work that provide information not easily found anywhere else. With easy to read graphs and charts and Santa Monica real estate market trends.

Our mission with this blog

Our goal with this blog is challenging - To open a channel of communication where we can have honest discussions with our customers about market conditions, about the ways we deal with daily issues in Real Estate and about our daily life in general. Although we are Realtors and we do sell properties, we want our customers to trust us and to know that we represent their best interest. We have established a great reputation and hope to convey that message to our readers.

Areas of Expertise:

As Santa Monica's local area expert with complete knowledge of the Bel Air, Beverly Hills, Beverlywood, Brentwood, Cheviot Hills, Culver City, Malibu, Marina Del ray, Pacific Palisades, Playa Del Ray, Playa Vista, Rancho Park, Santa Monica, Venice, West Hollywood, and Westwood areas, my objective is to work diligently to assist you in meeting your real estate goals.

With a sales and marketing background that spans over 24 years, I offer you a wealth of talent and abundance of resources that have served my clients brilliantly.

From my lifetime of living on the Westside of Los Angeles to my extensive track record of serving my client's needs for a lifelong relationship, I am a positive force and a respected asset to the Keller Williams enterprise.

In forming my business around the value of partnership and service, my primary focus on the people I work with, and for, sets me apart. It is these important qualities that have allowed me to establish a reputation for consistently producing outstanding results.

Whether clients are seeking a larger home for a growing family or downsizing into a smaller home to fit a new, empty-nest lifestyle, I enjoy helping my clients deal with the changing times in their lives.

"Being able to affect people´s lives and really help them make it through the transition, to get them where they´re going, is very gratifying for me. It touches me at my core."

The relationship I build with my clients does not stop after keys are exchanged. My clients are always calling me as their community resource, it doesn´t matter what it is: a recommendation to a restaurant, a referral to an accountant or an idea for a weekend get-a-way. I make it known to my clients that I want to be able to support them. It´s not just about the transaction, it´s about, "How else can I be of service to you?´"

It's as if everything I´ve done in my professional life has prepared me for my career in real estate. As a top-producing residential consultant with Keller Williams I have the knowledge and experiene you need to reach a successful real estate transaction.

If you are considering buying or selling a home or would just like to have additional information about real estate in your area, please don't hesitate to call or e-mail me.

Testimonials:

Dana had the patience and tenacity

I had already been "fired" by two real estate agents before I was referred to Dana Ehrlich. I had been told that I was "unrealistic," and I would "never find what I wanted" at a price I was willing to spend, not in today's market. But Dana had the patience and tenacity to stick with me as I looked over scores of condos, and wavered about what area I wanted to live in. Finally, with Dana's help, I focused on what was most important to me and located a home I love. In working with Dana, I was impressed, time and time again, with her warmth, her personability, her knowledge and her eagerness to assist. Not only did she guide me through the search and massive amounts of paperwork, but also she possessed a wealth of knowledge about the outside contractors and services I would need to make the place my own. She gave me referrals for skilled inspectors, movers, painters, and upholstery cleaners. All in all, I'd have to say that my third try at buying a home--with Dana at my side--was the charm.

M. Joreaux

Dana gave solid advice

Dana´s negotiating skills are impressive and her advice was very solid. I felt I paid a very fair price and she made sure we acted quickly so that we didn´t end up in a bidding war.

L. Winnick

Dana was tireless in her strategy

It was a very fast transaction, complicated by a few unforeseen circumstances. During this process, Dana kept a level head, a positive disposition and a caring consistency. As we purchased our new home, we needed to sell our old home. With the changing real estate market, we needed to make several adjustments to position our home in the best possible light. Dana was tireless in her strategy, her promotion and the presentation of our home. In the end, we received multiple offers and sold at a price exceeding our expectations!

We love our new home and are thrilled with the sale of our old home! Dana's presence added tremendous value to our experience. She excelled in her performance as a realtor, a confident, a strategist and a friend.

It is with high regard that I would recommend Dana Ehrlich as a realtor. She is professional, positive and remarkably service oriented.

~ Cherry & Lorenzo

What a great experience

The best part of our home buying experience is the great experience we had with you! For first-time home buyers, you made everything understandable. You were dedicated, fun to work with, and...it was fast and easy!

~ JASMINE & TONY

Dana took time to listen

I want to thank you for the great job you did on helping find my condo. You took the time to listen to what I was looking for and only showed me units that met my requirements. You have a great knowledge of the West Los Angeles area and knew what areas I would be comfortable in. You made the extra effort to come to my office whenever something needed to be signed. I first met you when you were in marketing but I think you have found your calling in real estate. Thanks for all the extra effort that you put in, I would (and have) recommended you to my friends and colleagues.

- Margaret

Dana explains the market

In 2004 , I put my home on the market for sale, not having any business sense , it was a very frightening time for me. She thoroughly explained the market to me in every aspect. Whatever questions or concerns I had, her answers was always given in a comforting professional manner.

She was very comfortable telling me what needed to be repaired or moved or rearranged. I sincerely felt she was not just interested in the sale, but showed great concern for my personal feelings. Step by step she carried me through the process, from the listing to the moving of my belongings.

The things I really appreciated about Dana was her professionalism, along with her honesty and integrity. She was also very resourceful in helping with ordinary problems. I must say my experience in working with Dana was truly wonderful. Many mornings I awake and I thank God and Dana for finding me such a beautiful, serene place to call home. I knew and she knew the minute we walked in this place I was home.

Thanks for the wonderful experience!

~ Brenda

Dana's ability to listen to my requests

The first thing that impressed me about Dana was when she took the time to come visit my current apartment to see the type/ style and level of property I was interested in. No real estate agent has ever taken the time to come and see my current living conditions to better understand my future needs.

When I started out looking for a property I knew that I had very specific demands. Her ability to listen to my requests and NOT show me any thing that varied from the Brief showed me her true selfless integrity in looking out for exactly what I needed and wanted. The level of warmth, genuineness and pure sincerity made me feel that not only was she working for me as an agent but that she could become a friend I would love to have for years to come. This is rare indeed in this very fickle city.

J. Boccia

Dana was wonderful to work with

It was pure luck (or perhaps even fate) that Dana popped into my life just as I was considering buying a house. I was completely clueless as to where I should even begin however, all my confusion was put at ease when Dana sat down and explained all that was involved in the process of purchasing real estate. She also helped me to refine exactly what I was looking for in a house, to determine the best location for my needs, and to develop a realistic budget.

Dana was amazingly attentive and competent through the entire process: from selecting the perfect house and negotiating an offer, to closing escrow and delivering my keys. She made the whole experience flow seamlessly. But truly, what made Dana so wonderful to work with was more than her experience and competence-it was her personality. With the countless back-and-forth phone calls and meetings that take place in a real estate transaction, it
was so nice to feel that I was always working with a friend.

~ Kim

Dana knows customer service

Dana was referred to us by a friend and she made all of the difference in our move. Since we were living in New Jersey, we had a small window of opportunity to come to CA to look at homes. Dana was more than accommodating with our schedule. Not only does she know the market in the West Side, but she knows customer service.

She was always available to talk and I took full advantage of it. She would go out of her way to make sure the units would be available at the times we needed. She is always happy, sincere, and willing to do whatever it takes to make sure all of our needs are met.

It has been almost a year since we purchased and she still makes herself available when I have questions. Dana made this as easy as a cross country relo can be.

Please view all my written and video testimonials by clicking Santa Monica Real Estate