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Danae Aballi

donate to your local community

11-17-09
Danae Aballi

As the holidays approach, we're seeing more and more articles about needy families. This artice was shared with me from my Realtor friend, Stefanie Leal in Orange County.

Check out the link:


http://www.ocfoodbank.org/fooddrive/plan.html#items

Orange County Food Bank is turning people away and this is a link that talks about the things most needed. Also, $25 buys a Hunger Box which is what they give to families who come. If 20 people donated $25, thats $500. If you would like to show your support please let me know. Thank you and have a great evening!!!

Mrs. Stallone reads Homes & Land Magazine

11-13-09
Danae Aballi

check it out.

slvester stallone family Stallone family

Mrs Stalline with a Homes  & Land Magazine Mrs Stallone with a Homes & Land Magazine

Million Dollar Listing From Bravo's "Million Dollar Listing"

HomesAndLand.com goes international

09-22-09
Danae Aballi


Homes & Land now offers international listings, the latest addition to the growing list of features
available on HomesAndLand.com. With this new feature HomesAndLand.com supports listing
addresses in the Bahamas, Costa Rica and Mexico in addition to the US and Canada.


What are the benefits of including international listings on HomesAndLand.com?

With the new international listings feature, advertisers have the ability to showcase their listings
located in the Bahamas, Costa Rica, and Mexico and increase opportunities for leads, at no extra
charge.


Does Homes & Land export international listings to partner sites?
We currently export international listings to New York Times, The Wall Street Journal, Google Base,
Vast.com, Oodle.com, Condo.com, and UniqueGlobalEstates.com.



How do consumers find international listings?
To view international listings, consumers simply click the International Real Estate link on national
home page, HomesAndLand.com. Next, select a state, province or region for a specific country, and then finally, select a
listing.



Questions or Comments?
If you have any questions or comments regarding this product,
please feel free to contact me!

Danae Aballi

Realtor Safety Week

09-18-09
Danae Aballi

This was sent to me by Brian Walker of Farmers Insurance. I thought it was good stuff so I'm passing along:

Protect you clients.
Warn your clients that not all agents, buyers and sellers are who they say they are. Strangers who stop by unannounced should be asked to make an appointment with the listing agent. Stress that your clients should never to show a home without the presence of an agent.


Secure your garage.
Help keep your home safe by covering garage windows. There is a lot about your garage you don't want potential criminals to know about---such as whether someone is home, or if there are tools or ladders available to help break in to your home.


Keep your cell phone handy.
Always carry a charged mobile phone. Clip your phone on and make it part of your everyday apparel for immediate accessibility.

My advice:
#1. Watch out for the warnings. Some may be easily seen and others may be hidden but look for them.
#2. If it doesn't feel right, it probably isn't. Stay away.

Have a safe and productive weekend!

"Cost Saving Ideas" for advertising

08-25-09
Danae Aballi

I wanted to offer some suggestions on how you can mazimize your ROI when you advertise with Homes & Land Magazine and HomesAndLand.com. Many of our advertisers apply some of these money saving strategies without sacrificing the comprehensive services we offer:

  • 1 - If your office already advertises with us, you do not have to advertise every issue and we will still honor the lowest annual rates. We will also keep your website active for up to 3 months without an ad.

  • 2 - You can "share an ad" with a mortgage broker or someone else you do business with. Usually their ad goes in the footer. You can still fit 12 listings on a full page with this layout.

  • 3 - You can "share a page" with another agent and split the costs in half. This way a half page ad would be $347.50/issue (half of full page annual rate of $695) vs the $395 regular rate. We would design both half page ads separately so it will clearly look like each ad is separate and no one need know you are "sharing the page". This offer would only apply when both of you advertise in the same issue and agree to be on the same page.

  • 4 - We have 1/6 page ads for just $125 / issue. All our services described below apply.

  • 5 - We have quarter page ads for $275 / issue. All our services desribed below apply.

  • 6 - You can "share a half-page" with another agent and split the costs in half. This way a quarter page ad would be $197.50 / issue (half of half-page annual rate of $395) vs the $275. We would design both quarter page ads separately so it will clearly look like each ad is separate and no one need know you are "sharing the half-page". This offer would only apply when both of you advertise in the same issue and agree to be on the same half-page.

  • 7 - Receive 5% discount for a 6-issue bulk buy pre-payment that is received via check, at least two weeks before the ad copy due date. In this instance, a full page would be $660. A half page would be $375. This discount would apply to any "shared pages" also. For example, a "shared-page" where you and another agent each have your own half-page ad on the same page, the pre-paid discount would still be $375 for the half page. Even if your "ad partner" does not pre-pay, the discount will apply if you do.

OUR SERVICES:

We've been working hard to improve our magazine and I'd love to meet with you and discuss all the services we offer with our Integrated Marketing System, but until then, here is a brief summary:

  • 1 - Free Personal Website - Fully functional and no set up fee! All your listings can be uploaded via an MLS FEED and all can have an E-Z tour created; a free “virtual tour”. All you need to do is be sure you have six or more photos in the MLS and we do the rest!

  • 2- A link to our website which generates over 40,000 monthly page views. Our local site is linked to our national site which according to Hitwise, a 3rd party objective research group, 67% of visitors earn more than $100,000 a year. This is a higher average than most other Real Estate websites.

  • 3 - We export all your residential listings, free of charge, to more than 20 websites: All you have to do is take out a quarter page ad, or larger, and we do the rest!

  • 4 - Free uploads of your listings to the DuPont Registry and The Wall Street Journal. Unlike the above sites, which have no restrictions, these sites have minimum list price requirements.

  • 5 – Inclusion in our Online Digital magazine which gets emailed to thousands of professionals, and homebuyers and sellers, each issue. Check it out! http://www.inlandhomesnow.com/flippy

  • 6 - Free Internet Leads - we've given out hundreds in the past 6 months to Realtors® and Brokers.

  • 7 - We print over 25,000 copies of the magazine every month with a 2-4 month shelf life! It is a full-color, full-size, high-gloss magazine and our graphic artists will custom design your ad.

  • 8 - Unmatched distribution throughout Riverside, Orange and San Bernardino Counties including the Galleria at Tyler Maill

  • 9 - We don't date the magazine or throw any away. “Leftover" issues are distributed at outlying areas.

  • 10 - We do extensive direct mailing each month to active home buyers and sellers.

  • 11 – We mail a copy of the magazine to all your clients listed in the magazine with a letter from the President of H&L saying what a great job you are doing in marketing your client's home. A great third party endorsement!



We also have additional services such as; full service printing, internet banner ads and spotlight properties on the Wall Street Journal and Homes and Land’s website.

If you have any questions, or comments, please do not hesitate to contact me. In the meantime, be well and happy selling!

Danae

Homes & Land Magazine