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Darrin Friedman

"What do you mean you won't have any desks" Part 2 THE DETAILS!

"What do you mean you won't have any desks" Part 2

THE DETAILS!

Well, first I want to thank everyone for their patience. The support you have shown me based on my obvious anxiety was tremendous, and Active Rain people are the best people there are so I want to thank you.

Second of all, I am going to try and explain the exact vision as best I can. I am still debating whether I should try this using video, but I'll give it a start using those things we call words first, so here we go.


The Vision:

To create a transformational space that not only emphasizes functionality using the latest technologies, but inspires all that are associated with it by combining form and function with aesthetic. (While doing so on a shoe string budget of course!) Why? Because the industry has changed and so has the way we work. Creating a space that is dedicated to that premise is vital to the success of the Chevy Chase office. Therefore the result I am seeking is to create something no one in the Real Estate industry has seen anywhere.


The Components:

1) Idea Central: The nerve center of the office, Idea Central is the very heart and soul of the office and is meant to encourage all staff and associates to grow. The largest part of the office, this open space takes over where the traditional bullpen used to be. No longer are there rows of desks, empty and void of production and life. Now it is the lifeblood of the space - where agents share, laugh, learn. Now Idea central has two parts: the functional and the lounge.

The functional part is where an agent will bring their laptop, plugin, and get to work. There are two crescent shaped tables, like at a library, where the agent will work, print, create, write, market, and do everything else they would do in a traditional office setting. The only difference is there is no assigned seating and it has tremendous style! This is for the mobile professional who comes, does their business, and leaves.

The lounge section is the other part of the large room. Like a Starbucks, it encourages people to hang out, share, and do work in a much more casual setting. The space is strewn with comfortable furniture, soft lighting, and even a wii. The point is, if you are the type that enjoys sitting on the couch, with your laptop and a cup of coffee, Chevy Chase's Idea Central lounge will allow you to do that. Idea Central will be completed in Phase 1.

2) Agent Alley: This is where the best may still have a place to call their own. Though you must earn your way to a spot that is dedicated to you, production is not the only prerequisite. An agent must also USE the space.

3) Home Rooms: The home room is the answer to unused space! There is nothing more frustrating than staring at an empty conference room, or seeing two agents want the same conference room when one can easily see only 1/3 of the space used. The homeroom is the answer to that. Small, private, and comfortable, these rooms will emphasize the intimacy one must have when they are speaking with their clients. It's not about old antique furniture, it's about privacy. The home room will provide that. Unfortunately, the home room build out will be a year or so away :( but I'm working on it.

So, there's the idea. Construction should begin on Wednesday, and at this point I feel like I'm giving birth. What do you think? I have some drawings but I'll have to add those later. So patience my friends!

By the way, I actually came up with those names so if you steal them, send me royalties! LOL

Listing Presentation (A video) Part 2

Listing Presentation (A video) Part 2

 

 

Here is Part 2 of the listing presentation performed by me for my agents.

 

 

The Listing Presentation (A Video Series) - Part 1

The Listing Presentation

Video Series Part 1

 

 

The following video is a class I gave at my office on how to do a Listing Presentation.  It is a 3 parter so ya'll don't get bored!  In any event, the first part which is embedded below is only a couple minutes and leads you up til the actual sit down and formal presentation.

 

 

 

 

10 Things you need to do right now!

Very recently, I did an exercise with my agents. Basically it was this: if there is 1/3 of the year left, what are you going to do to maximize the potential you have?

So here is my challenge to all of you out there that are finding it difficult to create momentum, and challenge yourself to exceed your own expectation level.

Are you doing the following:

1. Developing superior time management skills focusing on profitable activity not busy work?


2. Actively participating in coaching with your manager, where you are staying accountable to what you have laid out in your business plan?


3. Prioritizing your schedule, either through “GTD” (getting things done) or a Franklin Covey type system?


4. Visualizing the success you want to have and the end result. It’s not enough to just say that you want to do something - it’s finding the strength to see it and execute it.


5. Have you categorized your database into people most likely to refer you business? There is a reason Brian Buffinni is a gazzilionare! His methods work!


6. SHOW UP!!! You are business owner. If the person who owns the cleaners you used never went to work would you use him?


7. Taking advantage of learning opportunities? You can always learn and the best of us are those who USE what we learn!


8. Using the resources your company offers? There is a reason you chose the company you did. You are in business with them so, as their partner, they give you materials to increase your business. Use them.


9. Actively ask for referrals! If you are “touching” 5 people a day, are you asking them for a referral? Those that are hugely successful right now are those who have created a sphere that is dedicated to making sure they bring you business. The problem is we sometimes forget to ask.


10. Last but not least - HAVE NO FEAR!!! If you are afraid, you might as well quit and now and sell at Nordstrom. Fear is not an excuse. You control your destiny and success, so if you are holding yourself back with excuses STOP IT. get out there and make it happen!

Anyway, as always, if you need any guidance, I’m always available. HAPPY 1/3 of the year!

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I'm an Addict



If the first step is admitting I have a problem then I have a problem. Now what?

I’m on vacation this week; you know what vacation is, right? It’s that cultural ritual that says thou shall not work, giving your mind that required time off so it can relax into a zen like state and give you the necessary recharge so we can again work like the obsessed maniacs we have all become.

The problem is I have yet to stop returning emails let alone turn off my iphone, and as you can see now, this blog is being written on my MacBook.

I have issues!

It would seem I am incapable of getting unplugged. So, I ask you, my AR family, no I plead: Help ME! I need intervention and I need it now.

I await your response.