Sherry Davidson

New technology gets us excited, especially when it really solves a problem or makes life a little easier. So, we were extremely happy to stumble across a new texting program to replace For Sale signs! People no longer have to deal with soggy flyers, missing information sheets or outdated information with our listings. We have replaced our traditional flyer boxes with new text messaging signs that couldn’t be easier to use. Now, all buyers have to do is send a quick text message to get the most up-to-date information on all Davidson Realty properties sent right to their phone! The info will include photos, home information, and video tours accessible 24/7. It also allows for you to communicate with our Jacksonville Realtors quicker than ever for any additional information or to see the home for yourself. The best part – the info stays with you on your phone so you can refer to it later or share it with family and friends!

Make sure to keep an eye out for the new Davidson Realty signs in neighborhoods throughout World Golf Village, Ponte Vedra and Julington Creek. You will stay comfortably in your car while you text for all the details you could want and more!

New home construction is really picking up! Our Jacksonville Realtors saw a ton of great activity with new home construction in Northeast Florida this month. We didn’t have the sales and closings we were hoping for, but the new home sales are off the chart. Davidson Realty agents alone sold five homesites and six new construction homes in January. We can’t wait for our new neighbors to move in!

Jennifer Todd is our Top Lister in January with $385,000 in listings sold. Her specialties are evaluating vacant land and new home construction, but selling five lots in January is impressive even for her! All five of the homesites are located in the King & Bear in World Golf Village. Two were sold to a builder and three to individual buyers who will be building custom homes in the very near future.

Suzy Evans is the Top Sales Agent this month with over $350,000 in buyer sales. She sold two new homes in January – one for KB Homes in Samara Lakes and one in The Cascades, World Golf Village’s premiere active adult community. Suzy was recently named our Top Sales Agent and Top Producer for all of 2011. Way to go on another great month!

Jock Ochiltree is the Top Producer for January with $700,000 in closings. He sold a homesite in Waterbury in the King & Bear and had a total of four closings this month. He is Davidson’s resident golf expert and would be happy to share his knowledge of Jacksonville golf course communities with you!

Rumor has it that there is a new training program, which all of the Jacksonville and St. Augustine real estate pros are using; it is called Peak Producers. This new program was developed by Buffini & Company, which is a leading real estate sales training and consulting firm.

Sherry Davidson, President of Davidson Realty, is a certified Buffini & Company Mentor and has implemented Peak Producers at Davidson Realty. Her comment on the intensive two-day training was, “Davidson Realty is committed to providing ongoing training and professional development opportunities to our Realtors. The Buffini & Company program is one of the best I’ve seen to generate leads and boost business.” The core purpose behind Peak Producers is to explain the four market conditions, which realtors face with buyers. It teaches realtors seven types of negotiation skills, and how to develop daily habits, attitude and the skills necessary to become a peak performer. One of Davidson Realty’s St. Augustine Realtors, Mirtha Barzaga is a firm believer in the program. She stated, “Buffini & Company is one of the most highly regarded sales training firms in our industry, and I’m looking forward to their tips for fine tuning my sales and marketing skills.” Mirtha must be taking the training to heart, because she had over $4 million is closings in 2011 and over $6 million in sales

Davidson Realty strives to stay on the innovative edge of real estate in todays’ market, which has led them to be among the top 10 real estate agencies in the Jacksonville and St. Augustine area. Besides being one of the fastest growing companies in northeast Florida, it has also been named one of the “Best Places to Work” for the past seven years. The company emphasizes a commitment to provide its real estate professionals with the tools necessary to build their business with training, support, and marketing assistance. Suzy Evans, one of Davidson Realty’s top producers with over $7.5 million sold and $6.9 million in closings during 2011, commented “One of the reasons I chose Davidson Realty over other real estate firms was for the extensive training opportunities, and the sales and marketing support they provide their realtors.”

For more information about joining the Davidson Realty team and a career in real estate, contact Sherry Davidson at (904) 940-5000.

Davidson Realty was transformed with exotic décor and international cuisine prepared by Past Time Café & Catering on January 14th as we celebrated our outstanding agents and staff! From America to Italy, Germany to France, Japan and Asia, and back to the Caribbean, we had so much fun eating, drinking and socializing around the world. Congratulations to all of our amazing employees for their hard work in 2011!

Big winners of the evening included:

• Top Sales & Top Closer for Year: Suzy Evans
• Top Lister for the Year: Mirtha Barzaga
• President's Award: Lynn Whitley
• Rookie of the Year Award: Maxine Levy
• Davidson Realty Over $5 million in Closings and/or Sales: Pauline & Woody Cake, Dottie Lay, Mirtha Barzaga and Suzy Evans.
• Davidson Realty Over $3 million in Closings and/or Sales: Ana Speziale, Lynn Whitley, Michelle Gonzalez, Jock Ochiltree and Ted Tyndall.
• Davidson Realty Over $2 million in Closings and/or Sales: Jennifer Todd, Doug Duggan and Margherite Myers.
• Davidson Property Management Award recipients: Mirtha Barzaga (Rental Team Agent of the Year in Transactions) & Margherite Myers (Rental Team Agent of the Year in Volume)
• “Step Up to the Plate” Award: Ed Gil
• “Values People First” Awards: Sharon King & Mirtha Barzaga

To learn more about our Jacksonville Realtors please visit www.davidsonrealtyinc.com

We’re very happy that the overall North Florida real estate market has continued to show some positive signs of improvement and we’re even happier to announce that business is up for us over $8 million in sales and over $9 million in closings from 2010 to 2011! We have an amazing team of Jacksonville Realtors and it’s no surprise that the following women are on top:

Dottie Lay is the Top Sales Agent and Top Listing Agent for December with almost $300,000 in listings sold and over $1 million in total sales. Seventeen different agents had sales in the month of December for a total of over $4.2 million.

Margherite Myers is our Top Producer for December with over $900,000 in closings. She closed three new homes in The Cascades – World Golf Village’s premier active adult community. Our Realtors had over $4.2 million in closings in December.

Suzy Evans is the Top Sales Agent for the 4th Quarter with over $1.3 million in buyer sales and over $2.5 million in total sales. Total sales for the quarter were over $16 million!

And, Mirtha Barzaga was our Top Lister and Top Producer for the 4th quarter with over $1.7 million in listings sold, almost $2.8 million in total sales, and almost $3 million in closings. Closings for the quarter were over $14 million!

Congratulations to the entire Davidson family for a wonderful year of progress!