For your visual pleasure, I have added a home staging video on you tube. Please visit the link below. I hope you enjoy the show!
(NECN) New England Cable News interviews home stagers on their show New England Dream House.
On April 12, stagers Maureen Reddy from DaVinci Designer Gallery and Paul Santo from Boston Staging and Design were featured on the cable news show, New England Dream Home. The importance and neccessity of home staging was discussed.....check it out at...
www.necn.com/category/40/32482
Albert Einstein once said “The definition of insanity is doing the same thing over and over again and expecting different results”.
This interesting quote rang true last week when I was introduced to several sellers who have had their homes on the market for well over a year. Each homeowner had gone through at least 2-3 real estate agents and were convinced that the failure of selling their home was due to the incompetency of the last agent.
The newly enlisted agents called me for my advice because these properties were showing horribly and the homeowners resisted the idea of staging and they refused to lower the price. I explained the Einstein quote and suggested that they be perfectly frank with the new client …either raise the value of the property or lower the price.
In each case raising the value would be most beneficial for the following reasons:
1) Staging costs would be less than a $10,000 price reduction
2) Competition is tremendous, a property needs to look its absolute best.
3) After staging you can confidently add the cost to the selling price
4) You can market the “old” property as “newly designed”
5) A property that has been on the market for this amount of time may see return buyers who are interested in the added value
My suggestion to Realtors who are in such a quandary … introduce the seller to the idea of staging before taking the listing, educate them on positive staging statistics, pay for a professional staging report …..and most importantly, be willing to walk away from the property if the homeowner “is going to do the same thing over and over”….stop the insanity.
Maureen Reddy is the owner of DaVinci Designer Gallery , a full service design firm that has been staging homes for over a decade. The combined experience of interior design, visual display, marketing and advertising, allows for staging services that are unmatched in the Boston area.
Visit our website at ddg-re,com to view our sales record and media coverage.
Call now for a property review 617-319-2837
| Home Staging Yesterday and Today |
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By Maureen Reddy As the owner of a full service design firm, I have enjoyed staging properties throughout New England for over a decade and have keenly observed the transition of the home staging industry. When my design firm first introduced staging, it was a hard sell. Most REALTORS® had never heard of staging. As the idea of home staging made its way to the East coast from the West, the concept was more readily accepted. There was still, however, a tinge of skepticism associated with staging up until the early 2000’s, as buyers were afraid that sellers were somehow “fooling” them with staging. After this time and up until late 2006 staging constituted 50% of my business. The properties that I had staged were flying off the market in a matter of weeks, sometimes days. Over 40% of my staged properties sold for asking price or above. Sellers were eager to schedule their staging appointments and gushed over the “designer show house” results. Many clients received multiple offers and easily tripled their staging costs when the property sold. The market had substantial movement, sellers undoubtedly cashed in on their staging investment and REALTORS®’ sales numbers rose sharply. In the fourth quarter of 2006, I noticed a decline in staging projects which was not unusual for the time of year, however, the slowing trend continued as the market suffered, housing prices dropped, and foreclosures made daily headlines. Now we are looking at an uncertain future in the real estate industry but one thing is for sure…today’s seller is in need of staging now more than ever. Stiff competition, hundreds of days on market and savvy buyers make it necessary that a property show its absolute best. The well-informed and sophisticated seller and agent know that the statistics speak for themselves: 1) Homes that are staged sell quicker and for more money than those that are not. 2) A buyer decides if the home will be a consideration within the first 8 seconds upon entering the property. 3) Staging, in most cases, costs less than the property’s first price reduction ($10,000 average reduction). Home staging has become a necessary tool in the business of selling property and its positive results ensures a win-win situation for all the parties involved in the home buying process. Maureen Reddy is the owner of DaVinci Designer Gallery , a full service design firm that has been staging homes for over a decade, for more information visit ddg-re.com.
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Interior designer/stager, Maureen Reddy contends that positive statistics support basic selling principles: A home is simply a product for sale and must be packaged in the most appealing way possible to entice the consumer and make the sale.
The formula of visual marketing and home staging are the same. Create a desire that translates into a sale. If a buyer feels wealthy, sophisticated, intelligent, happy, and (or) healthy in an environment, they are more likely to make an immediate offer. Professional home stagers are able to evoke these feelings and create these desires through color, lighting, arrangement, and design.
Today’s seller is in need of home staging now more than ever before. Stiff competition, hundreds of days on market, and savvy buyers make it necessary that a property show it’s absolute best. Yet, sellers are reluctant to make the dollar investment in staging because they feel they will not recoup these staging costs and believe they are already losing money by selling at this time. Nothing could be further from the truth. The well-informed and sophisticated sellers know that the statistics speak for themselves:
1) Homes that are staged sell quicker and for more money than those that are not.
2) A buyer decides if the home will be a consideration within the first 8 seconds upon entering the property.
3) Staging, in most cases, costs less than the property’s first price reduction ($10,000 average reduction).
4) Homes staged by DaVinci Designer Gallery, a Boston based interior design/home staging company, recoup an average of 325% return on every staging dollar spent. (Report based on comparative evaluations where staging costs were under $4,000)
Maureen Reddy is the owner of DaVinci Designer Gallery , full service design firm that has been designing and staging homes for over a decade throughout Massachusetts. She has recognized other trends in the home staging industry and says "Now, the properties I am staging that are priced under $400,000 are selling far quicker than any other priced property, staging is successful no matter what the property’s price, and younger buyers actually expect that the property will be staged. In these uncertain economic times, a seller must be certain about the positive presentation of their product."
Maureen Reddy
DaVinci Designer Gallery
617-319-2837
DaVinci Designer Gallery is a full service interior design firm that has been staging properties throughout MA for over 10 years. Our vast experience and extensive inventory result in successful sales
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