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Doug Willis

Pasadena Real Estate Broker Featured on MSN

09-15-08
Doug Willis

Anytime your work is recognized is recognized by your peers is an affirmation of a job well done, Anytime your experience is cited with a reference in a National news organization is confirmation that your knowledge and experience provides you with a level of authority, indicating that you have a special status in your area of expertise.

Deena Willis is a contributing editor of a Pasadena Real Estate Blog, and has also recently just obtained her Eco Broker certification. She was recently interviewed about her knowledge of Energy Ratings and Green Homes, by a reporter for MSN and an article which featured "5 Tip-Offs That Your Home is an Energy Hog"

Contributing to her understanding of home energy audits was the fact that she had a home energy rating completed on her own house. With the focus now on energy conservation and "green advantages", home energy audits are expected to become much more important to the home buying process. "A home energy rating is an excellent inspection to have. The report will make recommendations and provide approximate costs as to the recommended repairs and the resulting savings", said Deena.

We may soon see the day when the energy audit becomes as ubiquitous as the professional home inspection. People need to understand the efficiency of their heating and cooling systems and how much energy may be saved by completing some maintenance items and a few inexpensive repairs.

Pasadena Home Sales Report for August

09-14-08
Doug Willis

The month of August has typically began the end of the summer selling season. However this August has been anything but typical. As a matter of fact, the real estate market for the last couple of years has been anything but typical. As we report the Pasadena home sales for the month of August we begin to see a couple of developments taking shape, one positive and one negative.

On the positive side, unit sales for the July-August period are the highest they have been all year. Could the fact that median home prices continue to fall have something to do with that? Median prices took one of the biggest monthly declines that we have seen in the last several months. As banks continue to deal with repossessed inventory, the market for homes in the high $300's and low $400's has reestablished, something we have not seen in quite some time. Median home prices for Pasadena real estate are levitating between 2004 and 2005 levels.

The specifics of the Pasadena real estate market has been recapped and offered in a new format this month. I think you will find the data easier to understand. Sometimes numerical data has a tendency to run together and can be hard to comprehend. This new slide format makes it much more understandable and I believe much more visually appealing.


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Pasadena Real Estate Blog Announces "The Secret"

06-09-08
Doug Willis

The content of this article holds the key to what so many have searched before. The text is not based upon speculation, not based on here-say, but rather predicated on market fact. Everyone has an opinion on the housing market. But when does fact supersede opinion/ And although the secret is a widely know belief, has it been proved beyond a reasonable doubt? . The key to selling your house in this current market will soon be revealed.

The basis for a successful property transfer was discovered in less than an hour. Not merely by accident like rubber and the telephone, but by proving a theory. There must be a correlation somewhere between why some experience success while others repeat failure.

Selling houses is not rocket science. There is no magic bullet, no formula that has been passed down through time. No one person or company has "the power", for if they did it would have been published long ago, allowing the keeper of the cup to cash out and make thousands of dollars on speaking and book publishing. Any experienced salesperson knows this to be true, although it is often a euphemism with talk of "an aggressive marketing program".

It Should Have Been Obvious

Sometimes we attempt to make things more complex. The secret to a property transaction being completed in a timely manner is simple. It should have been announced a long ago. In fact, we confuse the real issue with terms such as "staging", "curb appeal" and rosy laced language we forget we are selling real property, instead of trench coats for J. Peterman.

The Secret Announced

Your success or failure will be determined from the first day. When your house hits the market and has been announced "For Sale", your philosophy has been played and your motive announced.

For the key to maximizing your value, the difference between winning and losing all comes down to one thing........the listing price

The data analyzed was Pasadena California home sales for the month of May.

Pasadena Real Estate Pricing

Price your house correctly from the beginning and two things are likely to happen:

  1. It will sell for more money
  2. It will sell in less time

When properties are listed too high, they tend to chase the market taking price reductions, ultimately selling for less and less of their asking price. The result is longer selling times, therefore reducing your value.

When the market is declining, time is money. The longer your home sits unsold, well I think you get the idea.

Before You Pass Go, Check for the Pasadena Occupancy Inspection

06-04-08
Doug Willis

If you are buying Pasadena real estate, there is a good chance the property will be inspected by a city employee. A 6 page form will be completetd entitled “Housing Inspection Report”. Responsibility of the report and its findings can be negotiated through the purchase agreement. In other words who assumes the responsibility, the buyer or seller? The report includes the following:

  1. Building & Structural
  2. Weather Protection
  3. Fire Detection/Protection, Exits & Safety
  4. Natural Light & Ventilation
  5. Heating and Mechanical
  6. Plumbing
  7. Pool Safety, Environmental Health & Sanitation
  8. Use & Parking

The back page of the report speaks to Landmark and Historic Districts and also the City’s Tree Protection Ordinance.

The Intent of the Report

Most of the issues identified as “minor” violation can be easily addressed and corrected. These items require correction but not a reinspection. Other issues which are marked “major” require a reinspection. If you have completetd some remodeling such as converting a garage into an additional living space you will probably be ask to convert it back to its original intent. This would qualify as a “major” violation.

But what is the real purpose of this inspection? Many of my colleagues in the industry see it as a tax, a revenue enhancer for the city. The reasons cited are our neighboring cities such a Monrovia, Arcadia, San Gabriel, and South Pasadena do not require an inspection of this kind. The City of Los Angeles has an inspection but they have taken a different perspective and it is one I think the City of Pasadena should consider.

Pasadena’s Green Initiative, Lets Make it Work

Pasadena’s goal is to become a green and sustainable city. A goal we have written about at up2daterealestate. However, this has been adopted for commercial buildings and residential single family structures continue to fly under the radar. I have never been a proponent of introducing increased government intervention into the real property transaction. But water is a finite resource and it’s time we began taking measures to conserve it. Just last year the City of Pasadena called for strict conservation as a means to deal with our ongoing drought. We need to put some teeth into this report and include low flow toilets and shower heads in the inspection report, mandating that they be upgraded prior to closing escrow. The change in water usage is justification enough for the new provision:

  • low flow toilets - 1.6 gallons per flush compared to 3.5 gallons for standard
  • low flow shower heads - 2.5 gallons/minute compared to 4-5 gallons/minute for standard

As you can imagine, the water savings would be tremendous and I believe the adoption of the new requirements would be accepted throughout the community. Much more so than the proposed energy audit that was just passed by the California State Assembly.

Rare Duplex in Pasadena's Madison Heights - For Sale

01-07-08
Doug Willis

Properties of this size and character are very unique and rarely become available. First time on the market in 40 years this property offers 3 beds and 1.25 baths with approximately 1700 square feet on one side and two master suites adjacent on the other side in approximately 1600 square feet.

The owners side has been updated with central air and heat. The property offers updated plumbing, a newer roof, and tremendous charm and character. The other unit is occupied by tenants on a month to month lease. Thee is a detached two car garage and beautiful landscaped grounds.

Offered at $1,375,000 and Open Sunday, January 13, from 1-4pm

827 Oakwood Pl