TOO MUCH COLOR? WON'T PAINT? WHAT DO WE DO?
This week we had the challenge of a house with strong color and a seller that was willing to paint only one wall! Now what? Understanding the diminished marketability due to the intense red, white, and blue the home seller still did not want to paint.
The solution will be to neutralize the color by balancing it with strong contrasting colors that are strategically spread around the room. This will do two things:
1) it will diffuse the impact of color
2) it will create a fluid path for the eye to follow
In this house we carried the red from the Dining Room through the white halls and into the Blue Living Room so that the eye does not jet from room to room, but flows seamlessly in a logical path to introduce each room to the buyer.
If there are strong colors in a home, you must understand that buyers do not want to have to paint any more than you would want to paint in your next house. Carefully consider your home as a product to be marketed. The more easily the buyer can move in, the more quickly one will receive an offer.
People often tell us, "We are selling our house!" We always want to ask them, "Are you really, are you selling your house or do you just have a sign in the front yard?"
What is the difference??
Marketing is more than having something to SELL...
Marketing is having something desirable to BUY!
Staging a home can mean the difference between having your House For Sale and Selling your House!
Be sure your PRESENTATION justifies the PRICE you are asking!!!
Price gets the seller in the door (or on the website)but no one buys a house just because the price is right! An offer is made because the house meets the buyer's expectations in the presentation! Only 3 - 10% of buyers can see what the house could be, make sure you show them. A few pieces of furniture, some well placed accessories, a coat of paint and new carpet can transform your house into an offer! This house was on the market for over one year. It sold in 3 months after staging!!
When you are considering putting your house on the market, we are the difference between having your house for sale and selling your house!
Did you know...Candy Canes originated over 350 years ago and the original ones were all white...and straight?!?!
Around the seventeenth century, European-Christians began to adopt the use of Christmas trees as part of their Christmas celebrations. They made special decorations for their trees from foods like cookies and sugar-stick candy. The first historical reference to the familiar cane shape goes back to 1670, when the choirmaster at the Cologne Cathedral in Germany, bent the sugar-sticks into canes to represent a shepherd's staff. The all-white candy canes were given out to children during the long-winded nativity services.
The clergymen's custom of handing out candy canes during Christmas services spread throughout Europe and later to America. The canes were still white, but sometimes the candy-makers would add sugar-roses to decorate the canes further.
The first historical reference to the candy cane being in America goes back to 1847, when a German immigrant called August Imgard decorated the Christmas tree in his Wooster, Ohio home with candy canes.
Stripes...About fifty years later the first red-and-white striped candy canes appeared. No one knows who exactly invented the stripes, but Christmas cards prior to the year 1900 showed only all-white candy canes. Christmas cards after 1900 showed illustrations of striped candy canes. Around the same time, candy-makers added peppermint and wintergreen flavors to their candy canes and those flavors then became the traditional favorites.
********************************************************************************* Since Thanksgiving, "Sparkie", our family's Elf on a Shelf has helped stopped many arguments amongst siblings. He has also helped all three of my kids make good choices.
Last week, my 7 year old asked me "why do we hang our stockings on the mantle?" I was prepared for that one!
I am waiting for the questions about Christmas Cards...I am knowledgable now to answer that one too when it comes!
Next time I crunch on a Candy Cane I will think about where they came from, so will you!
I hope that all of you have enjoyed these Holiday Newsletters and are ready now for the Christmas Season.
I plan to continue a newsletter from Debra's Designs into the New Year with more Tips and Tricks to Home Staging. Please stay tuned.
All of us from Debra's Designs want to wish each and every one of you a very Blessed and Merry Christmas!!
And Finally...Step # 5.
How about how to prepare and get your home ready for market. How do you make your home a Buyer's Desire?!?
So to incorporate the 2 subjects we will instead of singing the 5 Golden Rings from the "12 Days of Christmas"...lets sing the 5 Tips to Home Staging!
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Staging Tip #5
Neutral does not mean white!
Most people find a white house as inviting as a 1950's hospital! When we say neutralize your home, we are looking for a less distinctive decor to appeal to a broader range of buyers. Keep it simple and clean and you will make your home a buyer's desire!
Some buyers are moving from an environment that was very neutral, like an apartment where they couldn't put any color on the walls. They want Color!! You also want to avoid certain things that could offend potential home buyers. Some examples of this would be certain art, decor, displaying political or religious views, pets, pictures and odors. These things are very important to consider and as the home seller it is easily overlooked. Please the buyer with the lifestyle they are looking for, create "The Buyer's Desire."
You can learn more by visiting us at:
www.ByDebrasDesigns.com
Have you sent your Christmas Cards yet??
I haven't, they are on order and believe me...that is no easy feat. I just hope that they arrive at my doorstep in time to get them addressed and at the Post Office before Christmas. Every year since having children we take a photo of the whole family to update those family members who we haven't seen in awhile. Taking a picture with a tripod and 3 young children is not easy!!
The tradition of sending Christmas cards begun in 1843 - about the same time as the first Christmas seal was published. The first Christmas card was produced in England, and the idea was well-received, because the following year, more than 25,000 Christmas cards were sold. However, the first Christmas card provoked controversy in certain circles in England, because the Christmas card pictured a company of people touching glasses and saying "Merry Christmas". Putting alcohol and holy Christmas in one picture did not please the English citizens then.
For more than thirty years, Americans had to import greeting cards from England. In 1875, German immigrant to the U.S. Louis Prang, opened a lithographic shop with $250, and published the first line of U.S. Christmas cards. His initial creations featured birds and flowers, unrelated to the Xmas scene. By 1881, Prang was producing more than 5 million Christmas cards per year.
Today, Christmas cards come in all shapes and sizes -- from small and simple to big and colorful. The big American producer of Christmas cards, Hallmark, employs a whole army of Christmas card designers who produce new Christmas cards every season. The most popular cards are the old fashioned and nostalgic ones with sledges and pixies, and a big, chubby Santa Claus in a red and white coat. Since the Internet became widespread in the middle of the 90's, sending electronic Christmas cards became the trend.
Fun Facts:
In 2004, the German post office gave away 20 million scented stickers for free to make Christmas cards smell like a fir Christmas tree, cinnamon, gingerbread, or a honey-wax candle.
A surge in Christmas cards came in the 1940s, courtesy of World War II. Friends and family, far away fighting, received cards with patriotic messages and symbols, like Uncle Sam.
Many organizations produce special Christmas cards as a fundraising tool. The most famous of these enterprises is probably the UNICEF Christmas card program, launched in 1949.
An average household in America will mail out 28 Christmas cards each year and see 28 cards arrive in their place.
I could go on and on about traditions for the holidays, lets talk about something else... How about how to prepare and get your home ready for market. How do you make your home a Buyer's Desire?!? So to incorporate the 2 subjects we will instead of singing the 5 Golden Rings from the "12 Days of Christmas"...lets sing the 5 Tips to Home Staging!
Staging Tip #4
Pack it early, move it later!
Pack it! Stack it! You're moving it!!
As soon as you know you are moving, start packing! Most home sellers wait until they close on the house to start packing. You send the message to your buyer that you are ready for them to move in if you are half way out the door! Stack packed and labeled boxes in the center one half of your garage or in one area of your basement. Buyers get the message when they see you only have the necessary items left. A home that is packed shows bigger and is easier to keep picked up! Leave only enough furniture and accessories to show room size and highlight the home's features. You may want to hire a professional home stager to assist you in marketing your house.
If you are short on space or want to pack up your belongings, our team will pack, store, and/or move you valuables with care and professionalism that will bring you comfort and ease with your relocation needs. If you are downsizing and have things that you would like to sell, we can get in you touch with the right people to help you do so.
...stay tuned for Tip #5.
You can learn more by visiting us at:
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Do you want to put your house up on the market for sale OR do you want to sell your house?...we make the difference!
Making your Home a Buyer's Desire!
The Cost of Home Staging is ALWAYS less than the cost of your first price reduction!
The moment that you decide to sell your house it goes from being your "home" to being a "product". That's where we come in. As a marketing experts, we can take your product which is probably your biggest asset and turn it into something that is appealing to the largest number of buyers. There is a BIG difference between the home that you live in and the house that you are selling. Is your house a Buyer's Desire??
Home Staging is NOT Interior Decorating.
This is possibly one of the biggest financial transactions you will take part in. Lets prepare you for it and help you get the biggest financial gain from it.
Yes, it can be overwhelming but We will keep it simple for you.
Debra's Designs not only provides a full service staging firm of professional painters, landscapers, handymen, electricians, carpet cleaners, flooring specialists, movers, packers, etc, but we will coordinate the projects for you to minimize your stress. Not every home needs this service but it is available when you do.
It is our privilege to offer staging for both occupied properties and vacant properties. We have a large warehouse of furniture and accessories to meet your needs.
The Redesign division of Debra's Designs focuses both on residential and commercial. If you would like help with paint color or furniture placement, you can choose a half-day Makeover, a full day Makeover, or select the pay-as-you-go option. Most people know what they like and bring it home only to be frustrated that it doesn't "feel" right. Placement and color can make all the difference!
Commercial Redesign is critical to any business!! If you have ever walked into a doctor's office with flowered wallpaper and old tired furniture, you may have subconsciously wondered if he really knew the latest in medical research. Whether you are a doctor, lawyer, or real estate broker, they image you portray in your office will reflect the confidence you client will have in your work. Let us help you sent the right message about your expertise!
Our company has also been selected by CORT Furniture as their Home Staging firm for relocation properties in Dayton, Cincinnati, and Columbus. Debra's Designs has been selected to stage homes for the many employees that are being relocated around the country so that the homes sell faster and the homeowner/company can move on to the new location without the hassle of a home left on the market for months.
Who should contact us:
Tammy Mercado, has been trained in the business of home staging by the internationally recognized Debra Gould, President of Six Elements, Inc. ( www.thestagingdiva.com and www.sixelements.com )She has a passion for decorating and has been doing so in her own home for years. She has a marketing degree and has worked in sales/marketing since graduation. Years ago, she sold her own home in as little as 7 days, at a profit, and was told that it showed like a "model home". When looking for a career change she came back to those words and is living it now.
Debra's Designs is Dayton's largest Full-Service Home Staging firm serving greater Dayton, Ohio and Cincinnati since 2004.
Would you like more Information?
For free Home Staging Tips to be emailed to you send your request to: tammym@bydebrasdesigns.com
Or, if you are ready to schedule your consultation please call us at 937-405-7685 to get started. We look forward to meeting with each of you.
Let us Make your Home a Buyer's Desire.
Do you have any good testimonials that clients have provided you in the past? Be sure to add them here.
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