Anita Koppens

If perhaps you have combed the entire Phoenix area and you have determined that Mesa is the relocation locale for you, you are in luck, as the areas of expertise of Long Realty Partners encompass this dynamic city as well! This thriving locale is constantly ranking among top contenders in "best city" surveys, and for good reason. When it comes to offerings of high quality living, superior schools, and diverse recreation, leisure and entertainment opportunities, you can't go wrong here! And residential real estate in Mesa AZ will surely not disappoint either, with options that cater to families, singles, seniors, and even golf and equine enthusiasts! To get started in the right direction, simply click and begin exploring our user-friendly, easy to navigate website, and you'll soon gain insight into the vast array of Mesa communities and what they have to offer in regards to real estate. Once you've discovered for yourself the quality urban experience offered in Mesa, you'll be ready to pick up the phone and move forward with one of our highly qualified agents in acquiring that new home you've always dreamt about!

The enterprising town of Gilbert is an excellent place in which to consider relocation, especially since it has come such a long way since the days when it was notorious for being the Hay Capital of the World! Today the city beckons to people from all walks of life with its family friendly subdivisions, tree-lined streets, neighborhoods brimming with parks and playgrounds, and varied real estate designed to cater to a diverse pool of home buyers. It is most certainly a community of opportunity, and as the city continues to grow, Gilbert AZ homes continue to sell at an amazing rate. If you are intrigued by the notion of perhaps becoming a resident of this revered town, your first step should be to enlist the services of a trusted, well respected local area real estate company - and we'd like to step up to the plate! We're Long Realty Partners, and our team of professionals is committed to giving 110% towards fulfilling your housing needs, whether you are seeking a home in one of Gilbert's many golf communities, a low-maintenance condo, or even an equestrian-friendly property. Our comprehensive website can get you started on your quest and help you to narrow down the overwhelming choices presented by Gilbert real estate for sale. Simply browse the pages, get some ideas, and then give us a call. Together we will pinpoint your exact housing needs and locate the perfect Gilbert home meant just for you!

My IDX technology company handles about 200 Internet buyer leads per day. One thing that never ceases to amaze me is that many Realtors still don't understand the importance of responding to an Internet lead immediately. People that search on the Internet are doing so because they want information right now! Not tomorrow, not this evening, not after lunch, but NOW!

I had one referral partner respond to a lead five days after receiving the lead and then mentioned something about the poor response from the leads we sent to him. Worse yet, he emailed the guy rather than calling him. I hardly knew what to say at the time, since it was blatantly obvious why he hadn't been having much luck. It required oh so delicate maneuvering to point out that perhaps the lead may have moved on with a Realtor that had responded in a timelier manner. I have since come up with an entire page dedicated to lead response time to post on our company website for our clients.

Internet leads deteriorate rapidly after the first five minutes have gone by. If a client has to wait 24 hours for a response, it is almost guaranteed that the lead will never respond to any attempts at contact. Why? Because the lead was snagged by the fastest Realtor! It is understood that there are many "tire kicker" leads, but today's tire kicker can turn into tomorrow's homebuyer. Working in today's real estate market is certainly not for the faint of heart. But I know for a fact that our Realtors that respond immediately and simply get a rapport going with the customer end up closing on about 5% of the leads they get and that's a happy return on investment for a relationship that starts with a phone call.

Competing with the real estate portals and aggregators and creating an individual identity can be exceptionally frustrating for any Realtor. Not many people think about how the aggregators make it increasingly frustrating for the consumer too because the search engines continually take homebuyers to the aggregators website's where only a fraction of the market is made visible.

The reason that the aggregator's win over the individual's website is because they supply a lot of relevant content about real estate and make addresses and MLS numbers visible to the search engines. Not many Realtor's have the budget to maintain a site with numerous and optimized listings and the individual Realtor is lost among hundreds of competing listings for the same market.

The individual Realtor can compete with the Big Dogs by using content that is already available to them...the MLS. Most Realtors do not take advantage of the content rich MLS database because they simply do not know how, or worse yet, they think that since they can see the MLS listings on their own website, the search engines can too. This is not true.

Search engines see IDX displays as a cosmetic patch which reroute the homebuyer to the original source of the data, not you! The homebuyer may still be on your website, but the search engine's are not giving you credit for the content. That's if a homebuyer can even find you instead of your competitor that pays thousands every month for search engine optimization or has a website that's been up since 2001.

So your customer that is searching for real estate in your area of service must already know you and have a relationship with you to find and use your real estate website. Let's face it, the typical homebuyer is not searching for Your Name Here, they are looking for a home to buy that meets their needs. The Realtor comes second. So why do Realtors market themselves instead of the property? Because it is simply too complex and tedious to manually enter and update specifics on a certain property within a website. That is until now. There is a technology that makes MLS listings visible to the search engines, not only by address and MLS number, but by features of the property as well. And it's done all automatically without the Realtor needing to know anything about websites, optimization or any other "techie" aspect of marketing on the web.

Think about how you perform your own searches on the Internet. Do you Google "chairs" or do you Google "leather reclining lounge chair?" The Internet culture has evolved, and people search for homes much the same way, with great specificity. Having a real estate website that provides hundreds of avenues for the consumer to find what they are looking for is the key to success in the modern market. Using the MLS...a membership you are already paying for to provide the content to match homebuyer's queries is pure genius.

The promise of surf, sun, and endless fun may be a big draw of Southern California, but there is so much more to lure the unsuspecting visitor into becoming a permanent resident! Take, for instance, the hubs of San Diego and Los Angeles. In these vibrant cities alone, the question is not what to do, but where to begin! From amusement parks to art museums, beaches, parks hiking trails, golf, shopping...and that's all just before the sun goes down! After sunset, myriad entertainment options beckon, and there is definitely something for everyone. Yes, there is really no place else quite like the diverse regions of Southern California. And that goes for housing, too! Take a gander at our Southern California Real Estate Guide and see for yourself... what are you waiting for?!?! Time's a-wastin', and the SoCal lifestyle is a-callin'!