I recently had the privilege of attending the Sotheby's International Realty Broker-Owner Orientation in Short Hills, New Jersey. Aside from three very educational days of learning more about the power of the brand and the industry in general was the networking among an extraordinary and successful group of real estate professionals consisting of Owners, Brokers and key managers.
One of the highlights of this event was taking a chartered bus from Short Hills to New York City to get a private tour and dinner in the Board Room of the Sotheby's Auction House.
It truly was a surreal moment for me as I looked around the room and realized the history of the auction house and the quality of the crowd surrounding me. For the first time since I launched the new company I took a few minutes to appreciate the journey of my career. I had myself almost in tears but they were happy and proud tears.
As a 34 year old entrepreneur and sole Owner of Hallmark Sotheby's International Realty I find events such as this priceless.
More to come on my extraordinary recruiting campaign since the launch!!!
Henry Howard-Sneyd, Executive Vice President North America Sotheby's,Erika Paul, President, Hallmark SIR, Mike Good, CEO, Sotheby's International Realty
Erika Paul and Susan Moore
I am so thankful for the opportunity to be part of such an amazing network of true real estate professionals! The Sotheby's International Realty brand has a power that is not found in the real estate industry. Since I launched Hallmark Sotheby's International Realty less than two and a half months ago, the office has more than doubled in size. More important than the amount of agents I have recruited is the quality of agents. As our agents are saying, "Hallmark Sotheby's International Realty agents are la creme de la creme of Realtors in MetroWest!" Another exmaple of the power of the brand...a recent recruit was contacted by a friend of a friend that interviewed several agents and decided that in a down market they only wanted the best brand to represent their property...the home owner heard that the agent just switched offices to a Sotheby's office and called her immediatley. The agent did not even have to present a Comparative Market Analysis on a multi million dollar listing! We are getting leads everyday now from unhappy Sellers that want a Strong International Company with quality agents representing their homes.
BECOMING PART OF THE SOTHEBY'S INTERNATIONAL REALTY NETWORK IS TRULY THE BEST THING I HAVE EVER DONE!
http://www.nxtbook.com/nxtbooks/distinctivehomesboston/vol4issue3/
We are so excited to have developed a relationship with Heather from Distinctive Homes Magazine. Heather's magazine is high quality and distributed to a very targeted audience.
The vision and position for the Sotheby's International Realty® network is what makes us unique. We work with marketing partners to come up with the following distinctive brand vision, positioning, personality and affiliation.
Brand Vision - Artfully uniting extraordinary properties with extraordinary lives.
Positioning - To those who value the unique, Sotheby's International Realty is the local real estate services provider that offers unrivaled access to qualified people and distinctive properties around the world.
Personality - Inviting. Discreet. Savvy. Refined.
Affiliation - Connoisseurs of Life
We are Hallmark Sotheby's International Realty!
26 Miles West of Boston and the Start of the Boston Marathon!
We are excited to announce that Hallmark Sotheby’s International Realty in Hopkinton, MA has joined forces with Gibson Sotheby's International Realty's Relocation Division. Below please see a map and further details about our expanded coverage abilities. Other Sotheby's International Realty offices include Home Center SIR on the South Shore, By the Sea SIR on the North Shore, and now Hallmark SIR in Metro West. "We are so thrilled to be a part of the Gibson SIR Relocation Division and the opportunity to combine our strength and overall Sotheby's International Realty footprint here in Eastern Massachusetts," says Erika Paul, President and Owner of Hallmark SIR.
Sotheby's International Realty currently has 27 offices in Massachusetts. "The Relocation Division works closely with each member of our network to garner the best possible exposure for our properties. There is a vital relocation and second home market between the city, the suburbs and the islands" says Tarin Patrick, VP of Relocation Services. Patrick adds, "Internationally there are more than 450 Sotheby's International Realty offices. With International cities, like Boston, people are likely to move here from other countries. In fact Boston is the 8th busiest city in the country for relocation. With our onsite Relocation Department, we offer White Glove Services."
In addition to the real estate offices, Sotheby's has a host of Auction houses around the world including North America, Europe, Asia, the Middle East and Australia. At each location there is a real estate desk with property brochures and a real estate specialist.
Hallmark Realty a boutique real estate firm based in Hopkinton, Massachusetts was recently invited to participate in the 3rd Annual Sotheby’s International Realty® Global Networking Event.
This dynamic, three-day event provided a unique opportunity for all sales associates, managers and owners who are members of the Sotheby’s International Realty network to connect, exchange ideas and forge relationships designed to help build their businesses and drive new leads to their listings.
“The Global Networking Event will provide enormous value to our firm,” said Erika Paul “Having the ability to share ideas and expertise with such an outstanding group of our professional peers highlights the true strength of the Sotheby’s International Realty network. We plan on utilizing many new strategies and concepts presented at this event.”
Hallmark Sotheby’s International Realty, which has an office in the MetroWest area of Boston offers exclusive Sotheby’s International Realty marketing, advertising and referral services designed to attract well-qualified buyers to the firm’s property listings. In addition, the firm and its clients benefit from an association with the Sotheby’s auction house, which allows sales associates access to real estate referral opportunities with auction house clientele.
“Our annual Global Networking Event represents a unique opportunity for outstanding professionals to gather and share the finest collective insight and experience in the industry,” said Michael R. Good, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “Every individual attending this conference truly is committed to helping us grow the Sotheby’s International Realty network, and we genuinely appreciate their ongoing dedication and enthusiasm.”
Hallmark Sotheby’s International Realty is located at 11 Grove Street, Hopkinton, MA 01748. For additional information, please contact 508.435.9200.
Erika Paul, President, Broker-Owner, Susan Moore, Realtor, Vice President, Ron Tweedle, SVP NE Sales
Erika K. Paul, President, Broker-Owner
According to Broker-Owner, Erika Paul, the Sotheby's International Realty affiliation offers her firm the tools and resources needed to provide clients with the very best in real estate services.
Six years ago, Hallmark Realty established itself as a boutique brokerage firm that has always offered its clientele a level of service not often found in the industry. Now as part of the Sotheby's International Realty network, the office has access to the very best in marketing resources and technology which she feels will take the level of service to new heights. Paul also pointed out that it was not only the high quality services that led her to join the company, but their commitment to the client as well.
"Our focus has been, and always will be, completely on the well being of the client and building lasting relationships that endure long after a home is bought or sold. In Sotheby's I saw this same dedication to the client and knew right away that we would make the perfect fit."
With a Bachelors degree in International Studies and a strong background in sales and marketing, Erika is the President and Broker-Owner of Hallmark Sotheby’s International Realty.
Erika entered the Golf and Country Club Industry as the Membership Coordinator for The Windsor Club in Vero Beach, Florida. Later, she relocated to Atlanta, Georgia where she was the Director of Membership for Smoke Rise Golf and Country Club. Subsequently, she was recruited by one of the leading membership consulting companies in the industry, where she served as Operations Director. As Operations Director, Erika guided the start up teams for projects such as The Daniel Island Club, Charleston, SC, Hidden Creek Golf Club, Atlantic City, NJ, Black Creek Club, Chattanooga, TN, The Manor, Atlanta, GA, Country Club of the Desert, Palm Springs, CA, Private Retreats, Fairfield, CT, Tuscawilla Country Club, Orlando, FL, Dallas National, Dallas, TX and The Sanctuary Golf and Country Club, Hopkinton, MA..
After narrowing down the Marketing Director search to three well qualified candidates, Erika was asked by the Principals of The Sanctuary Golf and Country Club to relocate to Massachusetts and take on the role of Marketing Director at the much anticipated highly publicized Jack Nicklaus Design Club. Erika and her family relocated to Boston to be a part of this exciting venture. Unfortunately, after selling more than one hundred $100,000 memberships from conceptual plans, the project was shut down due to the presence of an endangered species, spotted turtles that have since been taken off the state’s endangered list.
In her various roles working with high end country clubs, Erika developed close working relationships with Realtors across the country. Although offered a number of very challenging opportunities in corporate America Erika decided to pursue what she felt was the next logical move in her career… real estate. Erika began her real estate career at ReMax and Century 21 while continuing to work closely with the premier developer and builder in the community. After a few years learning the ropes, she decided to start her own brokerage firm and concentrate on marketing and client service beyond what the traditional firms had to offer.
Erika lived in Berlin, Germany for ten years and has traveled extensively throughout Europe and Africa. She, her husband Nicholas, her daughter Chloe and their Chocolate Lab Foster, have all become entrenched in this community. Aside from her work with the Board of the MetroWest Symphony Orchestra, Erika serves as a Board member on the Hopkinton Chamber of Commerce and is the Chairperson of their marketing committee. She is also a member of the MOM’s Club.
“Erika understands the Real Estate business and has all the qualities of a great leader. Matching her abilities to the Sotheby's International brand will allow her to provide service to her clients and customers that cannot be matched by any other Realtors in our marketplace.” January 23, 2009
Larry Rideout , CEO/Owner , Gibson Sotheby's International Realty
“Erika is a detailed Broker Owner whose main focus is on developing her agents to be the best they possibly can. She prides herself on "hand picking" each of her agents and thus she is as committed to their success as they are to their own. She has provided a full-time marketing coordinator to her agents and a beautiful high tech office in the center of Hopkinton. There is not a detail that is missing at Hallmark Sotheby's International Realtor. If you are an experienced Realtor who values quality control and adheres to high personal standards, I would highly reccommend Erika and Hallmark Sotheby's International Realty.” January 18, 2009
Jeannine Coburn , Realtor , Hallmark Sotheby's International Realty
“Erika is a broker of honesty, integrity and forward thinking. She will lead the Hallmark Sotheby's International Realty team through this market and be the pace setter for real estate in the Metrowest.” January 12, 2009
Mary Ellen Wasielewski , Realtor, CBR, Ecobroker , Hallmark Sotheby"s International Realty
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