This past week we closed escrow on our townhome listing in Rice Military and we're extremely happy with the final outcome:
After just 37 days on the market and 35 total showings, the townhome was sold at 96% of asking price. To put things in perspective, Rice Military townhomes (in the past six months) took an average of 99 days to sell at an average of 92% of asking price.
But we are not writing this to toot our own horn. Instead, we wanted to talk about The Why behind these results. It can all be tracked back to our Marketing Strategy.
Here's a few of the central reasons behind the successful sale of this Rice Military townhome :
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Want to put the power of our marketing strategy and experience to work for you? Here's how to get a hold of us.
Photo Credit: Joe Lanman
During a brainstorming session about three years ago, an idea was born within our company that is completely vital to the overall marketing strategy we employ when selling Houston homes. We were trying to find a solution to the following question:
What tool could we provide to home sellers to allow them to track the progress of our marketing campaign for their home?
By the way, we found it ironic that in a field (real estate) where everything has to be written in order to matter (i.e. hold up in court), agents were verbally describing (in general terms) their marketing to their prospective clients. If you think about it, you would not hire a contractor that didn't give you a written bid, would you? The purpose of a written estimate is to provide both parties with clear benchmarks of what constitutes a properly finished job.
Our Solution
Read on the Houston Real Estate Blog
According to a press release by the Houston Association of Realtors on Tuesday, home sales in the Houston Real Estate market continued their year-on-year slide for the seventh month in a row.
First, the raw data:
The total number of sales and (as a result) the total dollar volume went down by approximately 17% compared to last year. The number of active listings on the market and the months of inventory went up 9% and 14.5% respectively. The number of pending sales went down by 19%. On the other hand the average sales price went up by 2% while the median sales price stayed unchanged at $151,000.
Jump to Our Analysis of these data:
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Houston Real Estate Company: Purchase and Sale of Houston Homes, Houston Foreclosures, HUD Homes and Distressed REOs
Commitment to Customer Service:
Signature Real Estate and its brokers, agents and staff are absolutely committed to providing the best customer service for every client through hard work, sound advice and most importantly, results. Our agents are absolute professionals with the knowledge, dedication and competence to help you through your real estate transaction no matter how big or small. Our commitment to service is not negotiable and we provide every one of our clients with our best effort regardless of the transaction amount. We believe that the majority of our work, starts after the business relationship is established and not vice versa. Our company is family owned, not franchised as to never compromise our service standards. We have been in business since 2003 and are proud to say that we have been growing each year.
Cutting Edge Technology:
Since the beginning, our company has kept up with the newest cutting edge technology to facilitate the transaction enhance our marketing, as well as improve results. Alongside classical marketing techniques such as open houses, flyers and MLS, Signature Real Estate will put the power of the internet to work for you whether you are selling or buying your home. Providing our clients with online tools available on this website to make their home search easier, or featuring each property we sell prominently on our website are some of the many ways we utilize the latest technology to serve our clients better.
The majority of our resources is allocated to training and preparing our agents to serve you in a professional manner, exhibit the highest level of ethics and integrity and deliver expected results. Each agent has to abide by the company commitments to our clients 100% of the time. Signature Real Estate is proud to say that each one of our agents utilize their background to serve our clients better through multiple languages, financial academic background or interior design and staging experience.
Houston Real Estate Company
Houston Real Estate - We serve the Greater Houston Area, Harris and Fort Bend County including Houston, Sugar Land, Katy, Spring, Stafford, La Porte, Pasadena, Missouri City, Humble, Tomball, Rosenberg, Friendswood, League City, Clear Lake, Fresno. At Signature Real Estate we are "Just Different" in the sense that we go over and above to satisfy our clients. When you work with one of our agents you will find an unsurpassed level of commitment and efficiency that produces great results.
Houston Foreclosures and Houston HUD Homes - We specialize in investment properties below market value such as bank foreclosures and HUD homes. Our approach to real estate investments is prudent and rigorous, aiming to achieve solid profits while minimizing risk through disciplined market research and sound investment principles. The advantage we offer our clients is a research-based conservative strategy combined with a streamlined process from property identification to offer to acquisition to rehab to resale or lease.
Broker Price Opinions (BPO) and REO Listings - We provide broker price opinions (BPOs) and REO Listings services in the Houston Area in a prompt and efficient manner. Our professional staff is committed to turning in every BPO ahead of schedule and to provide instant clarifications when requested. Our commitment to asset managers is that we will aggressively market every REO listing with same-day MLS listing, virtual tours, high quality photos and fliers, online listings in Zillow, Trulia, Craigslist, GoogleBase, Backpage, Localism etc.
Erion worked a miracle!! I got the house I wanted and even a lower interest rate!! There were delays, but Erion gave precise details of what to expect. Kudos to Signature Real Estate! You guys specialize in excellency!
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Not everything went as planned but overall my first investment was a good experience. I hope to do more deals with them soon.
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This was a good deal all around. We had some problems but we were informed all along the way. Signature kept on top of everything and looked out for our interests. I will be dealing with them again.
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I start real estate investing recently. Erion is very helpful in the process of finding the properties and give very good/honest advices.
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I began looking for real estate to invest in, newspapers, City Halls, etc. One night, on the web, came across Signature Houston, responded that I would like more info. Erion followed up with a phone call within 20 minutes. We set an appointment for the next day. To make a long story short, not only did they help me find one, but 2 investment properties, closing only a couple weeks apart. What I really like is the communication, and their phyical presents every step of the way.
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I began looking for real estate to invest in, newspapers, City Halls, etc. One night, on the web, came across Signature Houston, responded that I would like more info. Erion followed up with a phone call within 20 minutes. We set an appointment for ...
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The knowledge and expertise that goes in to the investment process is second to none. Just call them and you will not be dissappointed.
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Make sure to bookmark this site right away. Great Real Estate Deals every day.
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Signature Real Estate not only made my dreams of becoming a home owner a reality, but they also took a lot of the fear and anxiety of becoming a first time homeowner away by being very personable and knowledgeable.
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HANDS DOWN THE BEST RESOURCE FOR REAL ESTATE INVESTMENTS IN HOUSTON.
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These guys update deals every week. Very knowlegeable on the whole investment process too. Give them a call, you wont regret it!
Thank you for helping me sell my home. Your service was excellent. It is so rare to receive such caring, personal customer service in today’s business world. You are very knowledgeable in your field and I knew you were giving me an honest answer to all my questions. I was also highly impressed with the amount of work and attention you were willing to perform for me as a client. To say that you went the extra mile is an understatement! I trust your judgment because you took the time to explain all the steps to me and ask for my opinion about all actions. I felt in control of the transaction at all times.
It was a pleasure doing business with you and an even bigger one to call you friends. May God Bless you always!
Christine Moore (Houston, TX)
We wanted to tell you how much my wife and I appreciate your quick service and willing attention you have given us as we sold our first home. We would also like to thank you again for helping us find and buy our new home. We are extremely happy with it and this would not have been possible if it weren't for your interest and effort in offering the best service you can offer. Our family would like to thank you for the cordiality and the confidence you have given us.
Scott and Lilia Buchar (Houston TX)
Signature Real Estate was able to sell my property at an attractive price when other brokers weren't able to get me a showing! Our broker was knowledgeable and helpful in securing a bid and negotiating a deal. After we signed our deal, Signature was there to handle the administrative work for a smooth closing process. I dealt with several other realtors in the process of this sale and in other deals, and Signature is on par with the big name players in terms of knowledge and experience, but will work with you on a personal level, providing a level of access and customer service not available with bigger realtors. I recommend Signature!
Hinds and Erjona Howard
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