Are you showcasing the full potential of the property? This time of year is wonderful to stage outdoor vignettes at your listings. Summer is approaching and potential buyers will be checking out the front porch and back yards of all the properties they tour to see if it will live up to their entertaining lifestyle.
Curb appeal starts right at the front entry. Consider setting up a small bistro set, with a pitcher of lemonade and small bowl of lemons during your open house. We all know the Sacramento Valley can reach extremely high temperatures during the Summer. The thought of sitting on the front porch with a nice cool glass of lemonade sets the tone of a relaxing environment and defines the front porch as useable space, not just a place for potted plants.
By staging the back yard with patio sets and bright colored pillows, will often extend the buyers perception of square footage if done properly. The photo below is a clear example of extending your vision past the window into a space that would go unrecognized without the ‘pop' of red outside. This great room now extends past the sliding glass door and onto the patio. The same comforts of inside the home should be felt outside as well!
Essential Home Staging is Sacramento's premier Real Estate Staging Company. We provide top-notch products and quality service to Real Estate Professionals.
Please visit www.essentialstaging.com to view more of our work and a list of services. Proudly serving the Greater Sacramento Area and beyond! Call us today for your FREE Staging Evaluation (916) 402-6098.
Often over looked and some times hard to look through. The windows! It is amazing what window cleaning will do for a property. preparation of the home is the key to a successful sale. Floors, kitchens, bathrooms are always a priority but what about the windows?
Clean windows make a home feel bright and brings the outside in.
We at Essential Home Staging have a professional window cleaning company we work with. Cost effective, and quality work that goes a long way in the preparation of a home for sale.
For more tips on Real Estate Staging visit www.essentialstaging.com or call Essential Home Staging at (916) 402-6098 and we will be happy to help you!
Essential Home Staging, LLC
(916) 402-6098 or michelle@essentialstaging.com
This is the question we found ourselves asking as we make business plan adjustments going into 2009. Real Estate Home Staging is as evergreen of an industry as any other. Constantly changing, evolving, moving, and shaking. The question really becomes do you want to move and shake the industry or do you want it to change and evolve around you.
Essential Home Staging, LLC is a move it and shake it company. We must be in order to foster solid business relationships and be a champion of standards in home staging. Going green will help us achieve this. In January we will be attending the CSP (Certified Staging Professional) LGLS (Live Green Live Smart) training course. The customer is our business, and by going green we can now expand our customer base by offering smart choices that are sustainable and energy efficient.
So if you find yourself on the fence about "going green" then ask yourself one simple question. Do you want to "Move and Shake" the Home Staging Industry, or do you want the industry to "Change and Evolve" around you.
Home Buyers are savvier than ever before. They want more, so let's give it to em!
Joe and Michelle Kaspari, Essential Home Staging, LLC
www.essentialstaging.com or (916) 402-6098
Michelle Kaspari
| Expo Daily RosevilleView Map 8880 Industrial Blvd. Roseville CA 95678 US |
916-402-6098
Mon. Sep. 15, 2008 at 4:00 PMAdd to Your Calendar
Please join us for an informational meeting about the exciting new Sacramento Chapter of the Real Estate Staging Association. Bring your ideas on how you would like to see our Chapter evolve and educate our community on the Home Staging industry. Get involved by serving on the Chapter Board, your talents will help us achieve our goals together.
The Real Estate Staging Association (RESA) was formed in order to support all professional real estate stagers in North America regardless of their training, certifications, designations, backgrounds or training.
Don't miss out on this great and exciting opportunity!
For additional information or to reserve your spot please RSVP through Michelle Kaspari, Chapter President, at (916) 402-6098. Or by email at michelle@essentialstaging.com
Looking forward to meeting you and working together to educate our community! Please RSVP by Friday, September 12th!
Do you have any other questions?
I often find myself asking this question to clients during a bid proposal. Typically this is after a review of our homeowner or realtor staging packet. If my clients are anything like me they will think of a great question just after I have walked out the door.
Education is priceless! Especially when it comes to HUGE investments such as a single family home.
Because of this we provide our clients with a few questions that may have, unfortunately only came after we parted our ways.
Questions to ask when hiring a home stager...
1. Are they Licensed? According to the State of California, designers or relevant trades are required to obtain a "Special" Business License. This allows consumers relevant information regarding their business practices. A Professional Home Stager should always be able to provide their licensing information.
2. Are they insured? Although it is not required by law, Professional Home Stagers should be insured for any potential damages. While Professional Home Stagers use extreme caution staging there is a possibility of potential damages occuring. Who will incur the costs should damages arise?
3. Do they have a portfolio of their work? Don't assume the photos you have seen on their website are their own. It has been discovered on the Internet, that some Home Stagers are "borrowing" photos from other Staging websites and passing them along as their own. A Professional Home Stager should be able to provide you with a portfolio at the time of consultation.
4. Can they provide references or have testimonials? Like any other contracted services, it is important to check references of previous clients. Was the client pleased with the outcome of the Staging or redesign process? Where there any challenges that came up, and if so, how were they handled?
5. What is their background? With today's Internet community, it is extremely easy to become "certified" in any profession. Look for a Home Stager that has had work in the 'Visual Merchandising' or 'Interior Design' field. People with these backgrounds will have more ideas for challenging spaces. They have been responsible for creating environments that appeal to 'buyers'
The goal here is to give a prospective client enough information to make an educated decision on investing in a Professional Home Staging Company.
For more information or answers to your questions please call Essential Home Staging at (916) 402-6098 or visit www.essentialstaging.com
Joe Kaspari, Essential Home Staging, LLC
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Whether we're ‘staging' or remodeling for our own home or for clients, we've pretty much done it all! Let's start from the beginning...Joe and I were both raised in Sacramento and graduated from El Camino High School. High school sweethearts that are beating the odds these days with our marriage of 16 years. We have two beautiful children, McKenzie age 12 and Jake age 8 ½. The kids dream of becoming rock stars and just started BASS and guitar lessons. When they're not rocking out, both are Tae Kwon Do students, McKenzie will test for her black belt this October 2009. Jake's an avid baseball player and can tell you all the rules, especially when he thinks they've been broken. The list goes on and on. Sometimes I wonder: are we parents or chauffeurs? We are both extremely involved with our children's school. We've been at Golden Valley Charter School now for 2 years and absolutely love it. The school has a non-traditional approach to teaching. Their curriculum includes all the basics, plus handwork (knitting and sewing), gardening, and much more. Jake loves his handwork and has attempted to teach me, but I just haven't seemed to get it just yet. McKenzie loves all the field trips. Recently her class went for a few days to Yosemite, we saw some amazing sites including a bear within 20 feet of our tent cabin! 15 years ago, we purchased what we thought was a ‘simple' fixer upper in the heart of Carmichael. After 2 years of our ‘simple' remodel, we moved in and it's been a never ending project since then! Although we've lived in the same home for 14 years, we understand the stress of getting a home ready for sale. Similar to remodeling, you generally have a list of ‘to-do's" that need to get completed in a timely manor before moving onto the next step. Almost ALL of the work has been done by Joe and family, everything from sheetrock, new roofing, electrical, flooring, and much more. We can help our clients by prioritizing what they need to do in order to get their home ready. We've been through the process of making the to-do list in an approachable un-stressful manor that's easy to complete. We took our passion from personal projects and created the foundation for our business. Essential Home Staging is successful because of our combined business and personal experiences. Joe's extensive business background in multi unit retail management and remodeling of our own home, and my creative design talent both on a professional and personal level. We bring together professionalism, amazing customer service and a partnership with our clients that's always a successful transaction. Life is good!
Vacant Home Staging
It's so much easier to notice that crack in the wall, or the chip in the tile when there is nothing else to look at. Don't let a simple thing like no furniture and empty spaces ruin your opportunity for a quick sale. Give your home that ";model home"; look that will WOW buyers as they walk in the door. We can stage an entire house or focus on key areas. We own a variety of inventory that suits all types of homes and architectural styles.
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Occupied Staging
Preparing your home for sale can be an overwhelming task for most homeowners. It is extremely important if you are occupying your home while it's on the market, that it be ‘de-personalized' so potential buyers can focus on the homes' features versus the family that lives there. Essential Home Staging can use the furnishings and accessories you own to recreate spaces in a new way drawing attention to key areas of your home. We can also bring in items to enhance what you currently own to create a great first and lasting impression potential buyers are sure to fall in love with.
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Essential Home Toolkit
This option is for the do it yourselfer. Essential Home Staging will thoroughly evaluate the properties staging needs. The Essential Home Toolkit will note in each room, specific details, that will highlight the positive changes, necessary to showcase the home in its fullest potential. Essential Home Staging will take photographs and notes during our first meeting. We then take this information back to our office and compile the Essential Home Toolkit for the home owner to complete on their own time and budget. If you are good with ‘to do lists' this is your most affordable way to get your home showcase ready.
Room Re-imaging
Essential Home Staging offers a variety of both re-design and design services. We can work with what your currently own or design a totally new space, your options are unlimited! Here are some of the services we can offer you:
Builders and Investors
Essential Home Staging is proud to offer affordable design consulting services for builders and investors. Don't make costly mistakes on color and finish selections. We can prepare your color palette and select items from tile, flooring, lighting, and much more.
Whether you are planning to sell or live in the home you love we can help you.. Don't miss your opportunity to have your home looking its best. Call Essential Home Staging today for your FREE Staging Evaluation!
Certifications and Affiliations:
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"The term ‘staging' or ‘redesign' does not only apply to those putting their home on the market; it also applies to those that are looking for a ‘fresh and new look' for their current home. I found Michelle at Essential Staging by searching the internet! After a couple of emails and one meeting with Michelle, I knew I didn't need to search any further. Her style, recommendations and flexibility allowed us to work together to transform my living space into a very warm and inviting environment for our family and friends. If your preference is upscale design or simple elegance, Michelle can offer fabulous ideas and within any budget. We love our new space!"
The Bennett Family,Granite Bay, CA
"My house sold in one day! And, that was in a market where less than 10% of the listed houses were selling, on average!
Michelle really, truly knows the staging business. She told me exactly what to expect, so I was at ease with the experience. Whenever I asked her a question, she not only answered it, but gave explanations to help me better understand the emotional aspects of staging. She was a pleasure to work with, considerate of my budget restraints when making suggestions and was exceptional at selecting paint colors.
Contacting Michelle was the best investment I ever made on both my old and new homes!"
T. Morrison, Home Owner Roseville
"I have been a Real Estate Broker for 14 years and have worked with at least 10 different stagers and Michelle is by far the most classy & creative stager/designer I've ever used. I love her style and approach to putting a home together (that's why I want her to come to my house). All of that coupled with her interior designer education/skills make any home look more desirable for a Buyer."
Tina Stewart, Performance Lending and Investments
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