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Evelyn Johnston Associate Broker Elkhart Indiana Short Sale Expert

Elkhart Indiana REALTOR Evelyn Johnston Attends Leadership Academy

Beautiful Camp Ransburg in Bloomington, Indiana, was the location of the first meeting of the Indiana REALTOR's(r) Leadership Academy that Elkhart Indiana REALTOR Evelyn Johnstonattended. The turning of the leaves, the smell of burning leaves and the definite chill in the air all worked together to bring 17 REALTOR's(r) from across the State together to learn about Leadership!

Some of us had met or talked with one another in our own markets while conducting normal Real Estate Business, but for most of us this was where we met for the first time. Within hours, we were on our way to becoming friends.

The C.O.P.E. Course Leaders at Camp Ransburg started us off with a clever way of learning each others names and after a few more "thought provoking" games to teach us to think outside the box and solve simple puzzles, we moved outdoors. Ahhhhh, fresh air! I choose to walk to the site of the course and slipped once, but didn't go down, and then had to hang onto a tree to swing my legs over a stream! It was a close call! I was under the impression we would be doing athletic type exercises but much to my surprise the activities were more a "team building" exercise. Several of them! In each instance we had to work together to solve various problems. We are building a team of future Leaders. Hopefully in the Real Estate World!

If you have Real Estate Questions, call your local Elkhart County Real Estate Expert Evelyn Johnston with Prudential One Realty at 574-304-7148!

Elkhart REALTOR Evelyn Johnston Talks About Selling to Different Generations, Part 4, Generation Y

Elkhart REALTOR Evelyn Johnston talks about selling to different generations, part 3, Generation X. Age plays a critical role in customer buying decisions. In fact, the generation into which we are born has as much impact on buying and purchasing decisions as income and education. Our shared experiences determine what motivates us toward or away from a sale, according to the report I received from Scott York of Metropolitan Title Company here in Elkhart. He may be reached at 574-293-9111. Part 1 was about Seniors/Mature generation, you can read about that here.

Let's see what we have on Generation Y:

  • Watched parents and grandparents deal with change-growing up in a world that is constantly in motion, revising and restructuring
  • Amazing optimism-goal oriented
  • Color blind when they relate to people different from themselves
  • Have always had technology and assume you should too
  • Raised on the mantra "You are Special"-shaped them as consumers
  • Extra solid snse of their individual identity
  • Many receiving financial help from family members
  • These buyers are starting from scratch and need a lot of attention
  • More likely to live near the city rather than the suburbs
  • Best informed customers but most unresponsive to traditional advertising

Bottom Line:

We are in the people business, take time to know and understand our differences.

Thanks you Scott for this information on how to deal well with Generation X! If you have questions about Title Insurance, call Scott at Metropolitan Title, 574-293-9111. If you have Real Estate questions, call Elkhart Real Estate Expert Evelyn Johnston with Prudential One Realty at 574-304-7148.

Elkhart REALTOR Evelyn Johnston Talks About Selling to Different Generations, Part 3, Generation X

Elkhart REALTOR Evelyn Johnston talks about selling to different generations, part 3, Generation X. Age plays a critical role in customer buying decisions. In fact, the generation into which we are born has as much impact on buying and purchasing decisions as income and education. Our shared experiences determine what motivates us toward or away from a sale, according to the report I received from Scott York of Metropolitan Title Company here in Elkhart. He may be reached at 574-293-9111. Part 1 was about Seniors/Mature generation, you can read about that here.

Let's see what we have on Generation X:

  • AKA "Baby Busters"
  • Unpredictable and disloyal to brands and skeptical of big business
  • First one that was largely a product of divorce (latchkey kids)
  • Very high expectations about receiving easy and personalized service when they want it, not just when you are open
  • Self reliant and resourceful when looking for a home
  • Done a lot of research online-know what they want
  • Not much landholding
  • Highly diverse group-large number of Hispanic and Immigrants

Messaging:

  • Down play the emotional side of the buying process, not likely to get swept away
  • Take a factual approach-they are skeptical-be well prepared
  • Prefer communicating through online
  • Summarize what they will need before closing
  • Don't sugar coat bad news, use corporate jargon or busswords
  • Get to the point quickly-give concise information

Thanks you Scott for this information on how to deal well with Generation X! If you have questions about Title Insurance, call Scott at Metropolitan Title, 574-293-9111. If you have Real Estate questions, call Elkhart Real Estate Expert Evelyn Johnston with Prudential One Realty at 574-304-7148.

Elkhart REALTOR Evelyn Johnston Lists 70 Something Ways To Lose Your Home Part 8

70 something waqys to lose your home started a while back and you can catch up here. eWe are talking about the reasons why you would want to use a reputable Title Company when you purchase your residence or any other real estate. Let's review numbers 71 to 77.

71. Pre-existing viiolation of subdivision mapping laws.

72. Pre-existing violation of zoning ordinances

73. Pre-existing violation of conditions, covenants and restrictions affecting the land.

74. Post-policy forgery against the insured interest.

75. Forced removal of residential improvements due to lack of an appropriate building permit (subject to deductible).

76. Post-policy construction of improvement.

77. Damage to residential structures.

This concludes the series of 70 something ways to lose your home. If you have questions about the Title Insurance on your Property give Scott York a call at Metropolitan Title Company, 574-293-9111. If you have Real Estate questions, call our local Elkhart Real Estate Expert Evelyn Johnston with Prudential One Realty at 574,304-7148.

Elkhart REALTOR Evelyn Johnston Talks About Selling to Different Generations, Part 2, Baby Boomers

Elkhart REALTOR Evelyn Johnston talks about selling to different generations, part 2, Baby Boomers. Age plays a critical role in customer buying decisions. In fact, the generation into which we are born has as much impact on buying and purchasing decisions as income and education. Our shared experiences determine what motivates us toward or away from a sale, according to the report I received from Scott York of Metropolitan Title Company here in Elkhart. He may be reached at 574-293-9111. Part 1 was about Seniors/Mature generation, you can read about that here.

Baby Boomers make up 30% of our population and they were born between 1946 and 1964. Here is what you need to know:

  • Most populous and influential
  • Enjoyed opportunities in education and employment
  • Feel good generation-ME generation-take things for granted
  • One in four boomers owns more than one property-largest share of second homes
  • In some ways are the most difficult clients to reach effectively, some still don't use computers-forced into learning technology
  • Understand reasoning if they are upsizing, downsizing or investment
  • Tend to move slower than the younger generations
  • Want the best and want it all!

So when communicating with Baby Boomers, your message should include:

  • Communicate you can help them build their wealth
  • Promote leading edge
  • Warm and dynamic environment
  • Take time for conversation-get well acquainted
  • Gen involved-get agreements

Are you a Baby Boomer looking to Buy or Sell your property? Baby Boomer Evelyn Johnston with Prudential One Realty can be reached at 574-304-7148. She acts and thinks just like you!