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Ken Pederson, Certified Mortgage Planner

FHA Changes Coming April 1, 2012

Effective April 1st, 2012 FHA (the Federal Housing Administration) has some new costs and mortgage structure changes. Nothing major, but certainly something you should be aware of, because it's going to increase some of the costs to home buyers. Click on this link to see a short presentation of the changes. These are FHA changes, across the country, effective for all new applications after April 1, 2012. The FHA doesn't fund mortgages; they only insure mortgages. But, with increased default due to the current economy, and because of the rough loans from a few years back, the FHA has to increase their insurance premiums to keep their pool of insurance funds available to help with those defaults.

The Next Best Thing to Face-to-Face

Ken Pederson of FAIRWAY Independent Mortgage in Lancaster, PA, encourages you to deliver yourself in your marketing; specifically via video. Video allows you to communicate so that your customers pick up on your personality, and nuances, that are often missed in an email or phone call. It's the next best thing to face-to-face.

Toss Out the Gadgets?

Ken Pederson at FAIRWAY Mortgage discusses the gadgets we surround ourselves with in our effort to stay on top of our databases and calendars, and encourages not to lose sight of what's important. Keep in mind that you're in sales, and picking up the phone is still just as effective as it has always been. A database is still a database whether it's in software or in a recipe box on note cards. If you nurture your database, it will flourish.
This week's extra

Are You Feeling the Market Pick Up? Want to?

Ken Pederson from FAIRWAY Independent Mortgage Corp. in Lancaster, PA, asks if you're feeling the market pick up, too. Want to make your market pick up? Focus on prospecting, marketing (who's getting your message and how consistently?) and networking. He shares tips from 3 top voices in the real estate world: Floyd Wickman says write down your goals. Bill Hart says get clear on what you want for this year. Michael Maher asks what's your word for the year that sums it all up and helps you make it happen? Link