“World's Most Complete Neighborpedia”
Explore:   What's happening in your neck of the woods?

Cathy Dick - Final Touch Designs, Inc. in Roanoke VA

Remove my home staging signs from the home? Why?

As of late, I've been running into altercations with real estate agents who have a conflict with having a home staging sign posted in the yard along with their for sale sign. What is interesting is that they all have varied reasons why they don't want the sign out front....and in all honesty, their reasons just don't make sense. The latest reason was this: "I want people to focus on the home itself, not give a false impression that the home always looks like this." What??

Home Staging is designed to help the buyer see the entire home at its best. I spend time with my clients helping them understand that touching up paint here, cleaning areas there, and removing signs of build up, spider webs, pets and odors are simple things they can do that are extremely advantageous for them. THEN I address "packaging" the home to look fantastic. They understand the reasons and are so in awe when it is all complete. So why is it an REA compliments how beautiful the transformation is, raises the price to reflect such an awesome transformation, then questions why I want to post flyers/cards in the house and a sign in the yard? I don't believe somone who walks into a home questions if it always looked like it does during an open house.

I would really appreciate hearing from other home stagers to see how common this is for them, their feelings, and how they solved the conflicts. I do have signage covered very specifically in my contract and I'm sticking to my guns, but I do wish I didn't have to continuously explain that home staging can help them sell the home faster, not hinder the sale. At the same time, I'd like to hear from real estate agents as to their reasonings behind their reluctance to have buyers know a home has been staged. Even if someone wants to view the home just because it's been staged, it is advantageous....they will spread the word to others and the result could be a great sale.

Thank you in advance for expressing your thoughts on such a diverse and convoluted subject.

Cathy

www.Final-TouchDesigns.com

Home Staging Hurtles - Challenges & Solutions

For the last few years I've been enjoying the business of Home Staging, Redesign, and Home & Office Organizing. I will admit that this business hasn't come without its small and large hurtles. But no matter what size of hurtles I've encountered; I seem to get over them by using my creativity and determination. But weekly I get calls from a number of people new to the industry who feel as if they are reinventing the wheel with each step they take. It can be difficult and exhausting learning how to make a successful business in Home Staging. This is where I would like to help.....

My goal is simple, but I need your help. I'd like to collect your five most common "hurtles" that you as a home stagers ran into when you begin your business. In other words, what were the missing details your training did not cover or details you ran into that you didn't expect to encounter? Then, how did you overcome those challenges or fears?

I hope most of you will help me to compile this list of challenges and solutions that we have all faced in this industry. After a few weeks, I will then put together the ten most common hurtles and their solutions, to share with people who are just getting into the industry. Of course those who've been in the industry for years might also benefit from these new ideas. This list will hopefully give home stagers a peace of mind and help them know they are not alone out there.

This industry calls for us to work together to help each other, to creatively and successfully tackle a variety of different situations, and to provide standardization for the industry. The more tangible information we have available, the better equipped we are to educate homeowners.

Possible hurtles you had to overcome:

•- Pricing

•- Making the "sell" over the phone

•- Approaching real estate companies

•- Creating/managing your website

•- Consultations - free or not too free

•- Marketing challenges

•- Working with, not against other home stagers

•- Offering too many services

Thank you in advance for your time in reflecting how you got to be where you are today. I look forward to your comments, ideas, stories, and strategies.....and know that others will enjoy and benefit from them!

Cathy Dick

Final Touch Designs, Inc.

http://final-touchdesigns.com

Home Stager says you don't need training to stage homes

I was looking at some sites and came across one today that really bothered me. About 16 months ago someone by the name of Rusty Phillips submitted an article on Hubpages entitled, "Home Staging Changed My Life". She/he says that you don't need any certification or training to become a Home Stager. After reading the many comments that followed, I decided to go ahead and submit a comment of my own. I'm sure you will agree that this article needs more comments submitted to uphold the intregrity and standards of this industry. Even though this article is over a year old, people like myself are still going to run across it and possibly get the wrong opinion if they don't read further through all the comments.

Please read this article and feel free to express your own opinion so those who want to get into the industry, have a clearer idea of what to expect and what will be expected of them. I'm sure I didn't cover all the points (it's been a long tiring day), so I hope you will fill in the gaps that I may have overlooked. It's articles like these that hinders accurate education for homeowners. It's no wonder we must continue to educate, educate, and educate the public.

The link is as follows: Home Staging Changed My Life http://hubpages.com/hub/homestagingbusiness

Please let me know your thoughts.

Cathy Dick

http://www.final-touchdesigns.com

Round Table in Roanoke & Charlottesville Virginia

Hello Virginia Stagers!

Getting excited about Home Staging Awareness Month in November? We sure are! As facilitators of the Virginia Round Tables, we want to personally invite you to attend this ground-breaking event in your area. Your participation will greatly impact your staging business (and ours), so don't miss it!

If you haven't heard, let me fill you in... The leading Home Staging Organizations, HSR, RESA, SIF, IRIS & ASHSR (links below), have joined to promote Home Staging Awareness Month, throughout North America. Next month, in unprecedented numbers, professional stagers like you, will gather across the country to discuss Staging standards, ethics and solutions to improve the staging industry.

You have a unique opportunity to give feedback to develop regulations, which will govern your staging business and the staging industry at-large in the future. Please, come to one of the round tables in Virginia: Roanoke or Charlottesville. Save the date and let your voice be heard.

ROANOKE, VA - Thursday, November 20

Where: Roanoke Elks' Club

Facilitator: Cathy Dick with Final Touch Designs

FinalTouchDesigns@cox.net

540.556.5443

Register by going to: http://realestatestagingassociation.com/content.aspxpage_id=87&club_id=304550&item_id=66980

CHARLOTTESVILLE, VA - Tuesday, November 18

Where: Keller Williams Realty

Facilitator: Michelle English with Savvy Stager

434.964.7224

Register by going to: : http://realestatestagingassociation.com/content.aspx?page_id=87&club_id=304550&item_id=67595

Registration is required, so click on the city nearest you and register soon! Also, email Michelle or Cathy to let us know you're coming or if you have questions.

Cathy Dick and Michelle English, Round Table Facilitators