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Fannie Mae has agreed to let renters stay in their homes even if the owners of the properties have been foreclosed on, according to an announcement from the company yesterday. About 4,000 renters live in properties foreclosed on by Fannie Mae.
The move comes after the mortgage-finance giant came under pressure from a Connecticut legal aid group to end efforts to evict tenants who are able to pay their monthly bills but whose landlords have lost their buildings to foreclosure.
It represents another step the company is taking to keep people in their homes. Last month District-based Fannie Mae and McLean-based Freddie Mac announced that they would suspend foreclosures and evictions during the holiday season and introduced a program to modify mortgages of owners facing foreclosure. Freddie Mac hasn't announced a policy regarding renters.
New Haven Legal Assistance Association had threatened Fannie with a lawsuit if it did not amend its practices. Fannie said it would place a moratorium on evictions until Jan. 9 and then issue a policy to reach out to tenants in foreclosed properties, either signing new leases with them or helping them relocate. The details of that policy haven't been worked out.
"No renter should feel any apprehension of losing their home," Curtis Lu, principal deputy general counsel of Fannie, wrote in a letter to the New Haven Legal Assistance Association yesterday.
"We had seen bona fide renters who were current on their rent being forced to leave their homes," New Haven Legal Assistance attorney Amy Marx said in a statement. "We are delighted that Fannie Mae took our concerns seriously."
Marx and Lu's letters were copied to Fannie's regulator, the Federal Housing Finance Agency, as well as Senate Banking Committee Chairman Christopher J. Dodd (D-Conn.) and House Financial Services Committee Chairman Barney Frank (D-Mass.).
Fannie owns only a small fraction of foreclosed properties in which tenants now risk evictions. It wasn't clear whether others would take similar steps.
"It is our hope that this new policy by Fannie Mae will serve as a model to private lenders and state legislators considering actions to assist renters who are being immensely burdened by the foreclosure crisis," said Shelley White, director of litigation at New Haven Legal Assistance.
A good article from Janine Popick,
President and CEO - Founder of Vertical Response Marketing that landed in my inbox this morning.
Well, it's the end of the year and you're not only sending a ton of email but you're getting it too, right? Retailers are going nuts trying to get as much as they can out of the short season. I'm seeing an email every 30 seconds pop into my inbox and I'm sure many of you have it just the same. Bloomie's and Nieman Marcus are up to 2-3 mailings a DAY right now, but they mail every day anyway, so that's not completely out of the ordinary. On top of that, the businesses who market to businesses are feeling the end-of-year crunch so they're having fire sales for their goods and services too.
What really got me this year was the sheer number of retailers I've purchased from last year, that didn't send me one email until November. Now by inbox runneth over with emails from them.
Where's the Respect?
Bounce rates are likely to be higher due to the amount of people that had a change of email address. Think of the many people who've unfortunately lost their jobs this past year. If you're not giving them something of value and keeping in touch with them throughout the year, they probably won't give you their updated email addresses.
Response rates might be lower because it's been so long since recipients have been communicated to. In fact, like me, recipients might feel "used and abused" because businesses are only giving them great deals when THEY need them the most, not when recipients need the deals most. Remember, it's a two way street. You both are giving and taking.
On top of response rates being low unsubscribe rates could soar. If recipients are all of a sudden getting slammed by your emails when they've not heard from you, they're more likely to unsubscribe.
So here's to 2009, we all need to look at our marketing dollars under a microscope. The people that are going to get you through any tough times are your customers. So make sure you don't abuse them, and make sure you build a lasting relationship with them all year long.
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