Meeting With a Seller - What To Cover!
When getting together with a seller, of course, once you've both determined you are working together, there are several items that need to be covered to effectively prepare a property to be listed. I will outline a few areas that I covered in a recent meeting with a seller of a property here in San Francisco. This is not a all encompassing list. This is a summary of my meeting with this seller.
Preparation:
Getting a house ready for sale will require making it look as appealing as is possible. Areas covered: Staging. Garden Work, Clutter Removal
Marketing:
Today it is essential that a property is properly marketed. You'll want to take advantage of the viral impact of Internet marketing by making the property look great in photos. Areas covered: Hiring Professional Photographer, Marketing the House and the Nearby Attractions and Amenities. We also discussed open houses and showing the property.
Previous Paperwork:
In this case this property was listed and did not sell. There should be documents available from previous disclosure preparation that would be useful. As this property has a special approval from the city, there are documents associated with it that will be needed.
Preparation of New Disclosures:
As with all properties disclosures will need to be prepared for prospective buyers. Here in San Francisco a typical disclosure package can contain several hundred pages. Getting this right is very important.
Pricing Strategies:
List as Investment Properties, Additional Listing for Separate Units
Listing Agreement and Listing Date:
Other Items:
Much was discussed, including getting pre-listing inspections, having painters, gardeners, handymen, and other providers contacted to come and give estimates. Getting a property ready for listing requires some decisions about budgeting. It's always important to be considerate of a seller financial situation as you, together workout a plan to tackle repairs, inspection, improvements, etc.
Communication:
This is a very important area that needs to be covered. Today, we have phone, email and text. It is essential to determine what will be the best method of communicating for you and the seller. Some clients don't check email often. Some use the home phone for messages. Some are very text-centric. It's important to learn what works best for a client so the communication stays current.
You and a seller will be working closely for several months to come. Make sure to lay the foundation of this relationship properly so that there is complete agreement as to how the selling process will work. This begins with proper preparations.
Since I really love what I do, this appointment was a very gratifying one as we cover much territory in the hour and a half together. I will be reporting about this fantastic listing in a few weeks. Stay tuned.
Frank Castaldini - Leading San Francisco Realtor and Trusted Advisor - 415.846.1899
Adjusting Open House Dates for Major Events? 12-3pm for the Niners!!!
Niners Play at 3:30pm!
Open House at 183-185 Hancock in the Heart of the Castro from 12noon - 3pm on Sunday Jaunuary 22.
Holding open houses in San Francisco is a great way to showcase a house, find a buyer for that house and to pick up future business. It a hotbed of opportunity. Sellers usually love it because here in San Francisco buyers attend open houses. It's a great way to see property and often leads to the eventual buyer having found their new home just that way. For the agent it's also great since you can get great traffic and that's what it's about.
But what happens when the entire town is going to be glued the the tube watching the Niners play the New York Giants. Well you may have a problem...or do you? Solution. Adjust the open house times to accommodate and that is what San Francisco real estate agents are doing...and so am I.
My fabulous vacant two unit house at 183-185 Hancock will be open from 12-3pm on Sunday...and we're making it an event. Balloons, a San Francisco delicacy, beverages. If you're in the area come by. Look for the gold and red balloons. My company is also providing a great market push in the bay area, advertising the Pre-Game Open Houses across the bay. It's a great time to buy in San Francisco as prices have firmed, the economy has improved and the city has never been more vibrant.
Well we'll see you on Sunday. We're not competing with the big game...and maybe we'll all get together at someones house with a great big flat screen and cheer on our favorite team...after the open house!
Frank Castaldini 415.846.1899
Leading San Francisco Realtor and Trusted Advisor
Vacant Two Unit Building in the Heart of the Castro!
Rare and often welcomed is the opportunity to own a two unit property in San Francisco. 183-185 Hancock Street in San Francisco is the latest property to be offered where it will be delivered vacant. Vacant unit give the owner a lot of flexibility.
Prime Location Duplex - Excellent Investment Property
137 Elsie Street in Bernal Heights came to market and was well received!
Priced at $499,000 (In contract)
Every once in a while you get a listing with a great story behind it. In fact, all properties do have some fascinating history to it. 137 Elsie Street is no exception. It has been owned by the same family since 1930. That is a very long time. I've been given the privilege of listing this home which is located on a much desired street in the very hot Bernal Heights neighborhood in San Francisco. This is another one of my Bernal Heights homes for sale!
What is most impressive about this property is that it sits high on Elsie street and with the terrain rising behind it there is garden that is accessed directly from the kitchen in the rear. Additionally, since it's high on the street there is a magnificent view from the living and from bedroom that is unobstructed.
This home features 2br, 1ba in an sensible floor plan. Also features a large basement for potential expansion. The story on this is that has been listed and the interest level has been very good. Stay tuned for more details.
Update: In contract and scheduled to close soon!
Frank Castaldini 415.846.1899
Leading San Francisco Realtor and Trusted Advisor
742 Andover - Bernal Heights Home for Sale - Comes To Market
There is a wonderful story to this house. Acquired in January of this year as a fixer, this house has been transformed into an amazing property that is sure to delight. Major renovation was done to the property including foundation work, new roof and facade, new rear exterior, and a reconfiguration of the interior space into an open plan that flows seamlessly out onto the lovely rear garden.
Although this is a smaller house, it's packed with many extras and great finishes in a floor plan that make is feel larger and encourages gratifying exhales and and the freeing feeling one gets from such an open spacial treatment.
It will be staged this coming week and photos will be published both here at at the property website which is:
The front features a lovely balcony that is accessed from the French doors in the living room.
At the moment private showings are available. We will be pricing this in a few days. First open house is planned for November 27th from 1-4pm.
Call Frank Castaldini at 415.846.1899 for more info!
Top Producing Real Estate Agent in San Francisco. Call 415.846.1899 for all your San Francisco real estate needs.
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