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Fred Light - Real Estate Video Tours for MA and NH

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Blah, Blah, Blah. Does anyone read REALTOR's testimonials?

02-12-09
Fred Light - Real Estate Video Tours for MA and NH
With Aspen's challenging real estate, you need help from a professional you can trust. A helper who goes the extra mile. Peter Kelley is that Realtor. Below are excerpts from a few of the many thankful notes Peter has received from satisfied clients. (Complete copies available on request from qualified buyers and sellers.)

"...Took a tour on your website of the Gant E-20 with great interest. You do a very professional job of presenting the place and, as I've committed to you, whenever I decide to sell my unit...it's yours. Save this e-mail and let the record show my unequivocal commitment! Thanks."

WFH, New Jersey

Dear Peter,
"We truly appreciate all the hard work you put in to helping us locate, research and purchase our property. The exceptional personal service provided by you and your team certainly should be commended. You can definitely count on our recommendations for your services to our friends..."

Sincerely,
D.S., Snowmass, Colorado

 Which is more effective?

Most realtors have a page of testimonials on their website.

Why not? It gives you credibility. That is, IF....

1) A viewer is willing to slog through a laundry list of puff.

2) A viewer actually believes that John F. is a real person

3) A viewer actually believes that the endless praise was not just made up - I mean, it's not difficult!

A video testimonial is extremely powerful. Two minutes of a quality testimonial from a real, live customer can say more than 10 pages of 'fluff' culled from surveys automatically sent out by your broker to elicit testimonials.

A picture is worth a thousand words.

A VIDEO? Priceless.

Nashua Video Tours provides real estate property 'walk through' tours, testimonials, agent profiles and community profiles for Massachusetts, New Hampshire and Southern Coastal Maine.
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Why "point and shoot' cameras are no good for real estate photography

02-09-09
Fred Light - Real Estate Video Tours for MA and NH
The vast majority of realtors shoot their own listing photographs with digital "point and shoot" cameras.

Although these new cameras can create some absolutely amazing photographs, with only two exceptions (the Canon G10 and Lumix DMC-LX3) point and shoot cameras do not offer enough of a wide angle lens to photograph a residential interior. As a result, most photographs on the MLS focus on objects or furniture, such as a sofa, a fireplace, a table, and in many cases, the corner of a room.

Buyers are buying a home - not furniture! Yet, as you can see over and over again on the MLS, this is primarily what the buyer is offered in terms of photographs of the home. That is because "point and shoot" cameras can't capture the entire space due to the limitations of the lens.

A recent study was done on the impact of visual marketing on the perceived value of a property.

Respondents that saw a property marketed with professional photography viewed the home as being worth 12.9% more than similar homes without professional photography! When asked how likely they were to visit the homes the were viewing, respondents were 7 times more likely to visit the home with professional photography.

Respondents also saw a property marketed with a video property tour viewed the home as having a 6% higher value than the description-only property!

[Note: As of today, a brand new camera (Samsung WB500) was introduced that has a 24mm wide angle lens, 10x optical zoom and 10.2 megapixels for about $288. The G10 is a 28mm lens. The Lumix is also a 24mm lens.]

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Live on the Rose Kennedy Greenway in the heart of Downtown Boston, Massachusetts

11-10-08
Fred Light - Real Estate Video Tours for MA and NH

The Rose Kennedy Greenway | Boston, Massachusetts

Stretching from the Zakim Bridge to Chinatown in the heart of downtown Boston, The Rose Fitzgerald Kennedy Greenway, a 14 acre park complete with fountains, greenery, trees and sculptures rejoins the city with the historic Boston Harbor waterfront and Boston's newest neighborhood, The Seaport District.

Anyone lucky enough to become a resident along the Greenway, whether it be in the North End, Chinatown, Financial District or waterfront or the nearby Seaport district, is sure to enjoy themselves and the beauty of Boston even more, due to these incredible aesthetic and engineering improvements.

Other condo buildings, either new construction or recent conversions, have recently opened their doors in time to take full advantage of the areas new atmosphere. These include Greenway Place, Folio Boston, Broadluxe, and the Residences at the Intercontinental. There are several residential communities planned for the future, including Russia Wharf, which will position itself should-to-shoulder with The Intercontinental.

With luxury condominiums, apartment buildings, hotels and new office building sprouting alongside these beautiful gardens, The Greenway will become the most sought after address in Boston!

To inquire about video promotion or advertising for your Greenway condominium, apartment building office or small business, visit BostonWeb.TV
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