Dave Park "The Maverick Builder"

The Introduction Letter

The introduction letter will work, if you write it write!

Business professionals, sales division managers, marketing directors have shown me example after example of different introduction letters. First the intro, then the follow up, the hand note, the offer they cannot refuse, etc. Most are written with a specific purpose and grammatically correct. Most of the letters are sorry!

These letters take a skill that is not developed in 5^th grade grammar school. Paragraphs are not a minimum of 3 lines. Letters are not single spaced and blocked to the margins. There is lots of white space. And you are writing to 1 person, not a stadium full of bodies.

Bottom line is how you write will show your true colors. If you are creative, they will think you are creative. If you are intelligent, they will think you are intelligent, if you are cute, then they will think you are cute.

If you are hypnotic and persuasive, then they will buy!

Here are some rules that you should follow:

•1. Hit them with your first sentence. Objective, purpose and make it sexy.

•2. Use one and two sentence paragraphs. Less is more.

•3. One page only. Who has the time to read?

•4. Do not thank them for their time. Your time is just a valuable.

•5. Use Bullets for emphasis.

•6. Do not BOLD your name. You haven't sold anything.

•7. Don't always sell. Educate.

•8. Personalize it. Relate to your prospect

•9. Handwrite if possible (This may be scary!)

P.S. There is always a P.S. Make your point twice

After you have written the letter, put the letter in your drawer and pull it our 2 days letter. Now edit it 3 times! Sign your first name only and drop the letter in the mail.

Everyone should have an introduction letter. Don't forget to prompt a response.

These rules when put in practice will make writing fun. Now write like you talk and tell Ms. Grammar thanks but no thanks. I can do this!

Here is a sample of my Introduction/prompt letter

Fall Intro Letter by Dave Park - The Maveick Builder

POTENTIAL! . . . It's such a simple, overused word. Filled with promise and high hopes for the future. However, in these days of economic uncertainty, it's a word that's been a major frustration for many REALTORS.

If the market is not recognizing your value or not responding to your business marketing, listing presentations, or buyer service programs, that means just this:

Your Business is not living up to its or your Potential!

If you are frustrated looking and searching for a better remedy, but are coming up empty-handed - I would like to offer to you possible solutions that I think you will like. . . . Opportunities that you may not have explored.

Advantage has teamed up the most "trusted" names with the word home!

Empower . . . . your Marketing!

Increase . . . . . your Value!

Amplify . . . . . your Sales!

Call Advantage today and let's explore this opportunity together and how our Team will make your potential Stand Out!

Your success is our success!

Dave Park

919.850.2526

P.S. Mention Teamwork when you call and you will receive the 5 greatest impactful marketing tips that you should be using today for FREE!!

Maverick Rules

The Maverick Rule of Networking

Rules. Are you tired of rules yet? Better question is do you follow rules? Who writes the rules? When someones says that is a unwritten rule, do you have to follow it? People says rules are made to be broken. Who made that rule? Do Blondes really have more fun? Is that a rule?

What about networking? What rules do you follow? Here are my ten.

•1. Everything will fall into place if you are friendly. likability and trust

•2. Project your self-image of confidence in others. handshake, dress, hair

•3. Look someone in the eye as you speak. confidence, truth, and respect

•4. Consistent positive attitude will create positive responses and results.

•5. No connection is made without some risk. limit the risk by being prepared

•6. Ninety percent of success is showing up prepared. see above

•7. Do not focus on your motive to meet. build rapport

•8. Take an interest in people before expecting then to take interest in you. no duh!

•9. Common ground makes barriers disappear. link not a secret, finding link is

•10. The higher up the ladder you go, the more cautious people will be with your advances. Successful people are never in a big hurry to make a decision

I am sure there are many more, but following these ten will keep you straight. Is that a rule?

The Maverick Rule of Frank

The Maverick Rule of the Frank

Maverick says "being frank can turn trouble into a surprise ending."


Do you read bumper stickers?

Some make you laugh. Some make you think. Some question reality. Some just question. Most are short and "frank".

Can marketers really be frank? Being frank can put an interesting twist on a product or service. Admit a fault and then roll right into a positive.

Self deprecating confessions are very disarming, especially in marketing. You do not have to prove a negative statement, but you will have to pretty darn convincing to have a client agree with your positive statements.

How about these companies?

Avis- We're #2, we try harder!
Timex - Takes a licking, but keeps on ticking!
Oldsmobile - This is not your father's Oldsmobile.
Fat Pig Chocolate - Bad for you in a good way!

Positive marketing is not the only way to approach your prospect. Our media today is so explosive that we are being sold all the time. We have become defensive. We are weary of companies selling stuff. Being frank about your product with a twist can work in your favor.

This rule must be used with great care. A fault is still a negative thought in the prospects mind. The key is not to have that thought sink in. You have to move very quickly to the upside. Pain then pleasure, ah satisfaction.

Oink if you Love It!

Do you know "Frank?"

Yesterday we hit the first 4 steps of writing great copy. Now lets hit the final 3.

Step 5. Behind Door Number 2

Your message should be weaved in and out of the copy. Almost hidden. People just read, but your copy needs to be captivating. Just make sure that you do not get too caught up reading your own copy, that the message you intended to deliver is totally overlooked.

Step 6. You need to "kill the cat" (sorry kitty lovers)

You need to have your target wonder about something. Make them curious. This is one of the most important elememts in your copy. Do you have something fantastic to tell your target? Leave the right message and they will call you back! Do you have a secret? Do you promise to tell? 1-800-Call NOW!

Step 7. Yes Sir General Sir!

Your writing needs to be authoritative, imposing, and commanding. You probably market both online and offline. This is great but do you forget to tell the reader what they are supposed to do? You have to call for action. You copy has to give a directive to the mind. Without an authoritative voice, your target will wafer and leave.

After following these 7 steps to motivate, stimulate, intoxicate, fascinate, activate, generate, meditate, and captivate, you now need to rewrite. Yes, become a ruthless editor. You need to be sure that your copy communicated directly, clearly, and persuasively. Edit until you want to buy something!

Now go practice, practice, practice writing your copy. Write with a friend, a loved one, or a co-worker. Then test it in a small group and re-write again.

P.S. Yes, there is always a P.S. Why? Because they always read the P.S.!

How Does Your Copy Write?

There are 7 good steps when writing sales copy.

Step 1. I only have eyes for you!

Make it personal. Make it feel like it's only written for you audience of one. Your mailing list or e-list may have hundreds or thousands of contacts, but everyone should feel like you wrote the copy for them. Write you copy in a very personal way. Be transparent. Be yourself. People like you. Why I like you! Now write to me and make me cry.

Set 2. Make your copy "roll with it baby"

Most people write submissively, like the IRS or a doctor's journal. It is writing with no identity. Example: "The front gate of the house was opened", well who opened the door and what happened? "Billy Bob opened the front gate in a fit of rage when Gator his pet python was found loose in the neighbors 1968 Corvette". Well that is pretty vivid. That is not passive. Kick it up!

Step 3. Make him beg!

You copy should weave right into their emotions. This is powerful, very powerful as people are moved and motivated by their feelings. Love, Anger, Greed motivate people to do strange things. Make your target feel something. If they can feel it, they will take action. Why not your action! Why not make them beg!

Step 4. Sizzling Bacon in the Morning!

Your writing should activate the senses in your target. Not just the senses of hearing or seeing, but use touch and smell. Make people come alive, come alive in their mind. Make it human! Unless you target is not human. Bring them to the table and let them see the spread! Wow, I'm getting hungry.

"Do you want to Instantly Supercharge your Traffic and Sales?"

With my 7 step process and Mulit-Million Dollar Copywriting Formula, you can Ramp up your own formula and your Media Marketing savvy.

Yes copying writing can be fun and profitable for your business!

Smoking Words along with 20/20 Vision.

Do you want more? Steps 5 to 7 can be viewed and stoked tomorrow!!

P.S. There is always a P.S.! How much will you increase your sales with the 7 Step Multi-Million Dollar Copywriting Formula? Frankly, I am not sure what you are capable of doing, but I will give you the erector set and you build the next Twin Tower! The structure will be staggering!

No I am not selling anything, just stirring up things! See you tomorrow!