I always strongly recommend my agents create a niche. Know everything that you can about a specific neighborhood--the stores, schools (careful), commute times, pricing, parks, etc. Preferable they will be selling in their own "back yard". One should know more about the neighborhood than the mail carrier.
The mail carrier can probably surmise what political party you are affiliated with, where your relatives live, what branch of the service your kid is in, where you get your gas, etc. One should also know more about market stats than the mail carrier, however, regarding what has sold, FSBOs, who else is working YOUR farm, and what will be available soon, whether it be foreclosure or a regular sale.
Pick a niche, and stick with it. Become the area expert. Focus. Too many agents are too broad in their scope.
Now, can a person have more than one niche? I say yes! It could be one or more of the following:
The secret is to hold yourself out as THE expert--and then DO something about it!
The following picture is from law firm in Walnut Creek, CA. Do these people make it absolutely sure that they are the "go-to" people:
In law, it is called specialization. Real estate fair houseing laws would prohibit selling only based on gender. But, this firm holds itself out as experts in this niche.
Good luck out there. Remeber, specialize. I own a company that specializes in one golf community in the Silicon Valley (Eagle Ridge Golf Community). It is a gated community, and although it is a public course, and I am selling homes there, there is more to sell than just a home. I get questions all the time regarding everything but the home they are interested in. I have 6 agents who work together with me to promote this great area. Just looking at the information posted on the MLS, outside agents get it all wrong, ranging from the square footage of houses to CC&Rs to builders to what the nearest cross streets are. It is amazing how much they don't know. It is just a one shot deal to them. We spend a great deal of time having to deal with myths. I once had a person tell me that they heard that kids could not ride their bicycles in Eagle Ridge! How crazy is that? She said she heard it from another Realtor.
Eagle Ridge Golf Community
I just designed a new website for my Eagle Ridge Realty business. It is solely for the the Eagle Ridge Golf Community. Please check it out:
GARY FRIMANN
EAGLE RIDGE REALTY
GILROY, CA
(408) 846-8284
DRE # 01309169
Gilroy home sales: (total SFRs Sold: 47) Note: It is obvious people are going after the low hanging fruit in Gilroy...
Ave list price: $434,384
Ave. Original List Price: $475,961
Ave. sale price: $419,376
Median List: $399,000
Median Original: $409,000
Median Sales Price: $373,000
Ave. DOM: 64
Ave. CDM: 109
Median DOM: 32
Median CDOM: 45
These statistics are deemed accurate but not guaranteed for their accuracy. Please consult with your real estate professional for more information.
Gary Frimann Signature Homes & Estates
(408) 846-8284
Here's a sample of Homes for sale in Gilroy, CA as of March 26, 2008.
Gary Frimann
Broker/Owner
SIGNATURE HOMES & ESTATES
(408) 846-8284
March, 2008
Well. Gilroy has 432 homes currently on the market. In february, there were 17 closed sales.The Median price of a home in Gilroy went for $691,229 and the Average price opf a home went for $520,000.
The homes that were sold recieved and average of 93.36% of their asking price.
There are currently 39 homes Pendng Sale, with an average List Price of $672,415 and a Median List Price of $595,000.
If you have further questions, please give us a call.
We have installed a new mapping feature on our sister comapny's website, Eagle Ridge Realty
Check it out here: CLICK HERE The feature has a movable map, so you can view any house that is listed on the MLS!!! Just drag your cursor along the map. It is very cool, and as far as I know, we are the only Brokerage in the south county that uses it.
For all your Real Estate needs, contact us:
Gary Frimann and Nancy Frimann
Brokers / REALTORS
SIGNATURE HOMES & ESTATES
"Our Performance Will Move You!"
(408) 846-8284
Visit us on the Web: HOMES FOR SALE IN GILROY
Check out our neighborhood information for Gilroy on the web: NEIGHBORHOOD INFORMATION FOR GILROY
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