ELIMINATING INEFFICIENCIES IN REAL ESTATE--REAL ESTATE MARKETING AND BEYOND
I have been a licensed Realtor for the past ten years. I was baptized into real estate after I was displaced by "Corporate America" in 2002 shortly after the "9/11" incident. The following events went down in my life in 90 days in February of 2002:
I consider myself to be very resourceful. So, I was in the process of exploring my career options while I was collecting my $300 per week unemployment check. Real estate investing was always a dream of mine. Finally, I obtained my Arizona real estate license in 2002. Time flies when having fun.
I obtained a mentor for the first 18 months of my real estate career. I had to learn the ropes of the business by getting dirty. Remember, I had a young family to support and a new mortgage to pay monthly. I quickly learned to generate and close business. I have never looked back since that time.
The biggest inefficiency that I continually see in real estate is MARKETING.
I witnessed Realtors spending $2,000 and more per month on print ads only. Personally, I thought print ads were dinosaur marketing. There had to be a better way of marketing. I decided to lean on my technical skills to develop a more efficient marketing plan for my real estate business.
We all know the REAL ESTATE IS A TEAM SPORT. Well, I better get my team in place. I developed my personal marketing plan. However, I soon realized that I need assistance in implementation while I continually generate and close business.
HARRY'S TOP TEN STEPS TO IMPLEMENT A MORE EFFICIENT REAL ESTATE MARKETING PLAN AND BEYOND
CONCLUSION:
It has been an amazing ride to this point in my career. We are in the business of generating leads. It is what we do with those leads to convert to closings makes the difference between a good and great Realtor in my opinion. One needs a great team to implement a huge plan successfully. I have been very fortunate to work with the best in the business over the years. I am very excited about my real estate business.
I will leave everyone with my radio show motto below:
JUST ANOTHER BACKYARD YEAH RIGHT?
Here is another great reason to hire a property management company to deal with your rentals. Now, I have been hired by the owners of this home to deal with the existing tenant. The owners and tenants had a verbal agreement in place. Yes, I did say verbal agreement. It was not a pretty site.
So, I introduced myself to the new tenants as their property manager. They were quite angry at the owners for hiring me. We moved past that point. I scheduled a walk through to witness the condition of the home. Voila, a picture says a 1,000 words. I had one word when I saw the backyard "WOW!" The tenants told me that they would take care of the backyard.
Well, I will be touring this home without the previous tenants. The owners and tenants went to court this past week to reach a settlement. Both parties are moving on with life. We will be preparing this home for the next tenant.
Property R Us LLC for Ariznon Property Management $60 per door per month
GIVING DAD A HELPING HAND
I had the pleasure to spend the entire day with my kids last weekend. Yes, Dad had to make one stop at a home. It was a home that we picked up from the Arizona Trustee Sales. I had to review the home before we started work on it. Well, it took me about thirty minutes to do my job. Yes, the home was vacant. The previous owner left some items behind. What do kids do while Dad works?
Here is photo shot of my kids climbing into the linen closet. We were playing hide and go seek. Yes, Dad lost that round. They both climbed in and shut the doors. Then, they said "GOT YOU."
Bring your kids to work.
SUNDAY SPEECHLESS PHOTO
I wanted to share this picture with ActiveRain community today. Recently, I was a chaperon for my son's third grade class going to the Arizona Science Center. If you have not visited your local science center, then you have to schedule a visit with the entire family. We had a blast that day. I only had two boys plus my son to make three in our group. We went to all the exhibits with six hours.
Here is a picture of my son's eye. You had to look into a telescope on the ground. Then, your eye is projected to another telescope as you see in this picture. Yes, Big Brother was watching us that day. The boys really liked this exhibit. Just wanted to share some good clean fun with the group.
EVERY MAN HAS A STORY ABOUT THE FISH THE GOT AWAY. MY STORY THE FISH STAYS JUST MY LUCK
How many of us have heard about the fish was this huge and got away? All men who fish can share a story or two about the mythical fish that got away. Well, I have a story about the fish that stayed and it was just my luck. Let me tell you more about the story below.
It was just another average day in Phoenix Property Management. I received a call that the constable is at the home for a lockout. This means the tenant has refused to leave the home after a court judgment. Luckily, this home was only minutes from the office. Every lockout has a story behind it like a man's fish story. However, this one is true.
So, it was just the constable, technician and myself trying to secure the home. We deduced that the tenant was no longer in the home. However, the tenant had changed the locks and secured the back door by drilling a screw into it to ensure nobody opens that door. Luckily, I found the front door window opened which allowed the constable to draw his gun and start securing the home. Finally, the home was secured and the locks have been changed. It was another success in Phoenix property management.
However, there was one item left behind from the tenant. It was an innocent fish swimming around in a fish bowl.
JUST ANOTHER DAY IN PHOENIX PROPERTY MANAGEMENT
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