Until your good name is besmirched. Homes for Heroes in the past has taken people leveraging our brand as flattery. We often ask if they would like to continue to use our good name by joining forces with us, and if they do not want to we are okay with that decision but please don't use our good name! Trademark infringement causes confusion to the public…that is why there are Trademarks! Especially, with regards to our non-profit foundation. Imagine, a hero in desperate need reaching out for resources and assistance, and he winds up at the wrong service, organization or company. Can you imagine the frustration?
Confusing the public hurts ‘real’ Heroes.
Since the founding of Homes for Heroes, many organizations have tried to duplicate the Homes for Heroes model and have illegally used the trademarked name. The widespread recognition of the Homes for Heroes name across the nation has caused many groups to attempt to leverage this successful brand to their advantage.
“While Homes for Heroes encourages all companies to support our heroes, it is illegal for them to use the Homes for Heroes trademarked name,” said Ruth Johnson, president of Homes for Heroes. “It is especially disturbing when these organizations are providing false claims and tarnishing the good name and work that Homes for Heroes is doing.”
In an effort to advance its cause and protect its name, Home for Heroes, which is now in its seventh year of operation, recently created the Homes for Heroes Foundation.
Due to its highly recognized name and brand nationally, the press release notes, Homes for Heroes became inundated with calls that were predominantly from severely wounded military personnel asking for assistance.
“These requests went far beyond the scope of our business model and ability to help,” Johnson said. The shareholders of Homes for Heroes saw a need for a charitable organization that would have a similar vision to its own. After much thought and the desire to help, they formed the Homes for Heroes Foundation.
The foundation will endeavor to provide or coordinate financial assistance to the heroes of our nation, such as military, police officers, firefighters and first responders who are in need.
Meanwhile, with the recovering housing market well under way, Homes for Heroes affiliates will continue to “give back” by providing significant savings to its local heroes, particularly military personnel, police officers, firefighters, teachers, health care workers and others who serve our country and communities everyday. The program was created to take care of heroes first, but our real estate affiliates have found the program gives them a unique niche in a
very competitive real estate market.
If you would like more information about the Homes for Heroes, please call (866) 443-7637 or log onto www.homesforheroes.com or www.homesforheroesfoundation.org.
