Beth Lester Real Estate Staging & ReDesign

Why We Do What We Do:

Rancho Palos Verdes Vacant Home Staging

In Selling Real Estate, First Impressions are Critical

At any given time, there are a number of buyers who are ready to "pull the trigger." They know what they want, have seen your competition, and are just waiting for the right house to pop up on the market. If your home isn't presented in its best possible light, they will keep on walking.

So if you miss those first ready buyers, you'll be waiting possibly months for more to be doing more than just "window shopping."

HOME STAGE FIRST!

What is home staging? The term "staging" roughly covers all the process of preparing a property for sale. However, it usually refers specifically to removing extraneous furniture & accessories and either using the home seller's present belongings to "decorate" the home in a pleasing manner, or bringing in rented furniture, artwork, area rugs and greenery to accentuate the positives and downplay the negatives.

This Rancho Palos Verdes home had been on the market for a year - vacant - with no sale. The owner wisely took it off the market and made a few updates (painted the kitchen cabinets & added hardware, new countertops and appliances). He then chose Home Staging Designs of California to make it warm and inviting. Five offers were received on opening weekend - in a slow market!

The Process

Occupied Homes: Sellers have the option of a walk & talk consultation (with written follow-up), or we can do the actual staging for you. By teaching you what buyers see and what they want to see and by giving specific instructions on how to make your home (now a "property") show its best, many sellers can make their home a showcase themselves. We can help for a few hours or a few days - whatever is needed. A few hundred dollars of investment can literally reap you thousands in return.

Vacant Homes: Seeing only the "shell" of a house, buyers have no reference point for how their furniture will fit into the scale of the room. Lifeless & cold, vacant homes often take three times longer to sell than occupied homes. Home Staging Designs of California brings in furniture & accessories in the style of the home to show buyers how they can live in the space - highlighting at least the main living & entertaining areas, along with the master bedroom.

Learn more at www.hsdca.com.

Palos Verdes Estates Occupied Home Staging

Rolling Hills Occupied Home Staging

Rancho Palos Verdes Occupied Home Staging

Torrance Vacant Home Staging

Beth Lester's Certifications:

Certified HSR (Home Staging Resource) Professional Home Stager & Redesigner

Certified "Color With No Regrets" Consultant

Member of American Society of Home Stagers & Redesigners (ASHSR)

Member of National Association of Professional Women (NAPR)

For more pictures and information, please visit my website at www.hsdca.com.

Real Estate Staging for Realtors:

On the market vacant for six months - sold ONE WEEK after staging!

Realtors, make your life easier by automatically including a consultation or half-day of staging in your listings. You will be freed up to do what you do best, sellers will benefit from it (which benefits you), and your reputation will grow (be sure to advertise that you include this service - sellers are noticing!). We will perform the difficult task of showing them exactly what needs to be done and help them accomplish it.

You will stand out from the pack and your homes will look better, resulting in faster sales. In a market where there is so much to choose from, make your homes & your service stand out!

Here is more information for you and your sellers:

Q. How do you sell a home quickly and for the best price?

A. You make it look GREAT! This quick video shows the benefits of staging. Who wouldn't want to live in this beautiful home staged by Home Staging Designs of California? http://www.realestateshows.com/280242

Q. Does Home Staging really work?

A. Yes. Staged homes on average sell, on average, in half the time (Saving you monthly payments), at an average of 5-10% higher sales price.

We would all pay more for a car that is detailed inside and out than for one that the owners cared so little about that they didn't take care of it. Retail companies spend millions to make their products look most appealing. There is no difference when your "product" is a house. Those that look better and are well-prepared will go first and for the highest price!

Q. Does Home Staging pay for itself in the South Bay?

A. The 2007 Home Gain Survey reports over a 300% average return on your investment! Few things in life can touch those statistics.

To see the difference staging can make in a vacant home, check this out!

http://www.realestateshows.com/281378

What Others are Saying:

From Our Satisfied Clients:

Thank you so much for all the help in putting my place to together. I've received so many compliments. You are such a pleasure to work with. Thank you so much.

Joanne K. -Torrance, CA

(Cathy's home in less than a week in December of 2010)

I reviewed the beautiful photos of my home. I can't believe this is my home!!! You take beautiful photos and are able to capture the beauty!! I'd purchase this home if I was looking for a home!! I felt that your suggestions were pertinent for the home to show well. The photos tell it ALL!! Thank you for your professionalism and kindness and patience in helping me transition into selling my home and leaving this chapter of my journey and proceeding into a new journey. I believe that God put all of you in my path and I am truly grateful!!! The best is yet to come for all of us....
Cathy, Redondo Beach

I knew that Beth Lester was a lovely person. Also, I have seen her emails and have been impressed with her knowledge. Until I actually worked with her, I had no idea of how creative she was and what an amazing eye she had for fixing problems. She amazed both me and my client with her suggestions for making over a difficult living room and with every other room and outdoor space, she saw things that made a tremendous difference. And she made everything fun. She's relaxing to be around and you just feel an immense respect for her abilities. I will hire her whenever I can.
Julie Keye, Realtor

Beth directed the placement of furnishings and artwork in my father-in-law's new apartment. In a few short hours she had the place looking great! The pictures were expertly coordinated rather than placed in the haphazard way we would have hung them. I highly recommend Beth to coordinate the move-in. It is more efficient and less stressful and definitely worth her affordable fee.

Janet A. Stearns, RE/MAX Palos Verdes Realty

Cell: (310) 480-1167 E-mail: jstearns@pvexecs.com

Trying to decide where to begin was my big problem. I am home-decorating challenged, but Beth gave me the confidence to do the job. She walked me through my house and helped me pick out kitchen vinyl, carpet, and paint colors that would work together. As we went through each room, she told me what things to move out to "declutter", and things to add and where to put them, ie. flowers and pictures. It was a lot of work, but when we had our open house, we couldn't believe it was ours! We felt like we lived in a model home. I could not have done it without her help.

S.G. Torrance

Dear Beth,

I wanted to write and let you know how much I appreciated your talent and hard work.

You managed to transform the Cedarbluff house into a home overnight with carefully selected pieces, furniture and accessories just so. It was beautiful, and agents and potential buyers commented as such.

Thank you for being so easygoing and understanding of all my needs and wants. I will be sure to recommend you to everyone that could use your services.

Much love,

Marcia Downs

Century 21 Amber

I was hosting a holiday cookie party for my neighbors and had to get my house decorated before the event. There were boxes of decorations stacked up everywhere and, with the party only a few days away, I knew I needed help. I placed an emergency call to Beth, who fortunately had a couple of openings in her schedule. She wasted no time springing into action putting her vision in place. Undaunted by the chaos, she forged ahead. Creatively and masterfully, she used my decorations and displayed and coordinated them to make our home look festive and fun! I found her to be punctual, easy to work with, flexible, hard working and creative. I would definitely recommend her to anyone looking to attractively stage their home for sale or for any kind of event. Please do not hesitate to call me for further affirmation of her services.

Janet Stearns

ReMax Palos Verdes Realty

Dear Beth,

We just wanted to thank you for all your help with staging our listings. We appreciate the many helpful suggestions and ideas you had, and were impressed with how quickly and efficiently you were able to stage the properties. Your pricing was very competitive and we will gladly recommend your services to other agents.

Thanks again for all your help.

With warm regards,

Jim & Tuba Ghannadi

Re/Max Palos Verdes Realty

I have been a Real Estate agent employed with Shorewood Realtors, Inc. in Manhattan Beach for ten years. Working with Beth Lester is a pleasure. Beth's tireless goal is to make sure her clients are very happy with all aspects of Home Staging Design. Her standards are very high and usually exceed customer's own expectations.

Beth's primary goal is to make clients not only think of her as a professional but also some one they can entrust with decorating their home. She listens to your concerns and you can count on her to follow through with getting the job done efficiently and effectively. Beth looks forward to sharing all her knowledge, her warmth and openness attitude as your Home Stager.

Just pick up the phone and give Beth a call. Thank you, Beth.

Soraya Musselman

Shorewood Realtors, Inc.

Beth,

Thank you sooo much for your help yesterday. I'm feeling like we're making progress! I love the changes! It was so cute when my son got home yesterday. At 10, I didn't even expect him to notice. The minute he walked in he said "wow". That's a great compliment to you :)! My husband even said later that evening that he really liked it. You certainly have an eye for making an ordinary house far more appealing. I am amazed that simply rearranging furniture, eliminating clutter and adding a few small accent pieces would make such a difference. I feel like we are on our way to creating the "Aaah" effect! I look forward to our next meeting.

Lisa H.

El Segundo, CA

The house I moved into a year ago was just a house, but it didn't feel like a home. Then Beth and her assistant came in and studied each room, took my furniture and put it into a more appealing setting. Beth used my family heirlooms to create a more modern look for us. My family, for the first time, gets to experience what it is like to live in a clutter-free environment. Their behavior has improved greatly because of the peace Beth created. The difference so encourages my spirit! I now feel a peace when I walk into my home, which I never experienced before. I feel free to have friends come over now and am not embarrassed. I am recommending Beth to every one I know who needs encouragement. Thank you for everything, Beth!!!

F. Burley

Los Angeles, CA