Ben Nicolas

The IET Difference

Reasons we feel IET Real Estate is different than our competition...

Marketing::

One of the most important skillsets for a Real Estate Sales Professional is Marketing Proficiency. Alot of Realtors claim they are in the "Vice President's Club" or they are "Copper Level Producers" or some of the really good ones are the "#1 Area Experts" and have easy to remember catch phrases that rhyme like: "I'm Ben, the #1 local area Real Estate Hen, when you want to sell your Den, come down to my office with a pen".

As we all know an enormous amount of marketing and promotion in all industries has moved online.

• Have you seen 95% of the websites Real Estate Agents have these days?
• Does that seem like the final product of the type of "Promotional Marketing Genius" your agent claims to be?
• Is that the level of marketing expertise you want handling a transaction worth hundreds of thousands of dollars?
• How does the agent market themselves and their company to you?, do they put together something that a potential buyer would be attracted to or did they outsource an essential part of their job to the lowest cost, mass quantity marketing vendor they or their franchise owner could find?
• If this is how other agents market themselves, what makes you think they are saving all their real marketing superpowers for your property?

The answer is most agents don't have any sort of significant marketing savy, they allow a herd mentality, lack of imagination and budgetary constraint to dictate their marketing agenda.

At IET Real Estate this is not the case. We research and intelligently implement technologies that will directly benefit the marketing efforts for your property. In addition to the traditional offline marketing methods that we've found most effective, we work hard to find industry recognized vendors in important niche fields such as Local and Regional Search Engine Optimization (Local SEO). We do this so that when we market and advertise your property online it gets seen by buyers in targeted demographics with higher likelihoods of converting into qualified buyers. Good marketing is about making your product standout in a way that it catches the attention of a qualified buyer, we understand that.

Work Ethic::

Our agents are not recruited by being told they will get rich quick without ever having to do anything. Our team members understand that nothing worth having is ever acheived without hard work.

Acessibility::

Being accessible via phone and e-mail for our clients is something we take pride in. If at any time you are having difficulty with this, please contact us here for an immediate resolution. You can also contact the person in charge of firing people direct via cell phone at 310-874-1278

Commitement to Excellence::

No, I don't mean we are going paint our faces silver and black on sundays and be part of the "Raider Nation". LA doesn't have a football team, we're not trying to change that... Excellence in terms of original, unique, thought provoking information and direct access to actionable content for buyers and sellers of Greater Los Angeles Area Real Estate. We will do our best to make sure the IET Real Estate website is not cluttered with cut and paste, overly general, template material plagarized from other websites.

IET Real Estate Mission Statement

Establish trust with our clients.

Develop long term relationships that last beyond one transaction.

What can we do to earn your trust?

1. Securely transfer, store, and dispose of all client confidential information
2. Openly & Effectively communicate: Be accessible, return phone calls & e-mails
3. Stick to our word. Hold ourselves to a high level of accountability.
4. Demonstrate knowledge and professionalism
5. Be transparent: Not withold information that could benefit our clients.
6. Adhere to the fiduciary duties expected of us by the professional designations we carry.
7. Be persistent in accomplishing our clients objectives.
8. Constantly engage in client facing situations to make people aware of what we offer.
9. Earn respect by working harder and being better than our competition.
10. Be the mailmen of Residential Real Estate: Always Deliver

CA DRE Lic # 01841520

• We help clients get through the information overload by:
  1. Assisting in sifting through the self serving advice consumers are inundated with and helping them understand the choices they are making.
  2. Interviewing clients to find out what their needs are and helping them navigate through all the data to assist in making a deciscion that is in their best interest.
• We are a results oriented organization with an unrelenting, laser-like focus on getting the job done in an optimally efficient manner.

Do you have any good testimonials that clients have provided you in the past? Be sure to add them here.