Jason Almeida-The Real Estate Book Greater Fall River & Newport County R.I.

March 17, 2009 - It is a pleasure to announce that we at The Real Estate Book continue to add to our online partners. Seven new web partners are now posting our content that is provided by our valued advertisers. This now means that our advertisers now are having their listings sent to 31 websites in addition to our printed magazine.

More sites = More exposure & MORE LEADS!!!

No other source of advertising can provide both the most well distributed magazine and this kind of online exposure at a single price!!!

Now joining our web partners:

1. EveryMove.com
2. HomeScout.com
3. CLRsearch.com
4. Enormo.com
5. OLX.com free classifieds
6. Vast.com
7. GlobeAndMail.com

If you are trying to build your personal brand and sell more listings, join The Real Estate Book's multimedia advertising approach.

Continued Success,

Jason Almeida 508-990-7325

For information in Southeastern Massachusetts & Rhode Island, please contact Jason at 508-990-7325.

(Lawrenceville, GA) January 30, 2009 -- Citing the recent shifts and challenges in the real estate market, The Real Estate Book, a leading publisher online and in print of real estate information in North America, conducted a national survey of top real estate professionals to assess how they are marketing themselves and their listings in the current economy, and what channels are driving the best results for them. One of the key findings reveals that the migration of marketing dollars from mass media to targeted real estate media is now complete, with agents dedicating 75% of their marketing spending to specialty print, personal websites and Internet marketing. Surprisingly, the study shows that agents spread their marketing budget among these three categories evenly. Categories that were given lowest marks for value were traditional mass media like newspapers and radio.

“Real estate agents understand that it is critical to maintain their visibility in a very confusing and shifting market, and to do that they are using multiple targeted media channels to stay out in front and relevant to consumers,” says Scott Dixon, president, The Real Estate Book. “Perhaps what may surprise many people is that agents are not dumping their money all in one bucket, nor are they simply turning to the Internet for leads, as this has proven to be ineffective.”

Dan McCarthy, chairman and CEO of Network Communications Inc., which publishes The Real Estate Book and Real Estate Book.com and nearly 30 media brands in the housing area, adds, “We have discovered that real estate agents who spread their marketing messages between efficient print and Internet resources experience significantly more impact in driving leads than using one medium or the other solely.” He continues, “There is no question the U.S. housing market will never be the same. But, at the core, it will not be all that different. The practical and emotional reasons that a person buys or sells a home will stay the same, even while the tools and resources that they use to complete that transaction change and evolve.”

Clearly, innovation in the on-line space has caused marketers to re-evaluate how they reach their target audience. But, the real revolution taking place in real estate marketing, according to this recent study, is the ability for agents to spend money efficiently and with accountability, both in their print and Internet marketing.

2/ The Real Estate Book’s Key Findings from The Real Estate Marketing Study

Among its findings, The National Real Estate Agents Study revealed that:

• More than half of respondents (57%) spend more than $500 in a typical month on advertising, marketing, branding and promotion. The median monthly spending on advertising, marketing, branding and promotion is $622.
  
  
• Respondents said that in the current economy, the most important goal is “finding more buyers,” followed by “showing current customers you are working for them,” “getting more listings,” and “promoting your name to other agents,” with agents using specialty print stating significantly more likely than non-users to worry about showing current home shoppers they are working and about promoting their names to other agents.
  
  
• Respondents spend about 25% of their media spending on each of the following: Specialty print, Internet marketing, and the broker’s own Web site.
  
  
• Virtually all respondents use some form of Internet marketing. Over the next six months, the channels respondents expect to spend the most money on are Internet marketing (40%) and the respondents’ own personal Web sites (32%).
  
  
• The median amount spent on Internet marketing is $196 each month. 38% spend more than $250 per month on all forms of Internet marketing.
  
  
• 86% of the respondents had a personal web site in addition to their broker web site. 61% spent money on search engine marketing to promote themselves. 25% used blogs or social media as a promotional tool.
  
  
• Only 5% of those agents surveyed expect to spend more on newspaper ads.
• 85% of respondents measure the effectiveness of the money they spend marketing their services.
  
  
• 78% of respondents track the leads they get from various media and other sources.

The results of the research paint the picture of an evolving information landscape that gives consumers nearly ubiquitous access to information about their local real estate market. In the end, consumers are interested in finding a real estate agent that they can trust who will help them negotiate the challenging process of buying or selling a home. In order to effectively market themselves to these consumers, agents are using more and more marketing outlets. Their goal is to stand out in their market as a trusted and experienced expert.

www.RealEstateBook.com

2/ The Real Estate Book’s Key Findings from The Real Estate Marketing Study

Dixon adds, “We have seen in our own business that print distribution drives online traffic, and our study reconfirms that agents not only get the best results when they market their listings this way, but also looking to the future of the market, agents who responded to our survey will continue to utilize a mix of targeted multi-media channels and spread their marketing dollars among those categories evenly. They will increase Internet spend, but continue to promote their online content in print to help them drive their business.“
Case in point: tens of thousand of advertisers of The Real Estate Book benefit from a wealth of experience and an integrated media platform that showcases their listings in a variety of ways. With 8 million magazines in print every 4 weeks, The Real Estate Book gets nearly 2 million unique visitors on its Web site, www.RealEstateBook.com, as a result of the prominent off-line visibility.

THE REAL ESTATE BOOK®
ANNOUNCES TREBSTORE.COM ONLINE RETAIL SITE FOR
REAL ESTATE AGENTS AND BROKERS

Leading Real Estate Multi-Media Brand Adds
Print-on-Demand Postcards, Flyers,
And Direct Mail Offering


Massachusetts & Rhode Island - (September 25, 2008) – Citing increased demand from the real estate industry for professional, high-quality marketing pieces that will help them execute their marketing efforts through a variety of channels, THE REAL ESTATE BOOK® OF Greater Fall River & Southeastern Rhode Island announces the launch of a new dedicated website to their needs, www.TREBStore.com . The easy-to-use site features top requested marketing materials such as print-on-demand postcards, business cards, flyers and brochures specifically designed for real estate agents and brokers.

“Direct mail has long been an integral part of the real estate advertising industry. Nationally, The Real Estate Book has been helping our advertisers with all their marketing needs for 30 years, so we know how to feature agents and properties in the most effective and professional manner,” says Jason Almeida, Product Manager. “TREBStore.com is a natural extension of what we do for our customers and is one more way we help them get their advertising in front of consumers using a multi-media approach, plus it further delivers on our mission to help them succeed in the real estate market.“ Almeida added.

TREBStore.com is available to all real estate professionals; you do not need to be an advertiser of The Real Estate Book. Once on the site, the user experience is simple, friendly and fast. Agents simply go online, provide a little information, send a photo and click submit. Orders received by 2 p.m. EST will ship the same day. Pricing includes shipping. All TREBStore.com items are printed on high quality gloss paper or card stock and can be either shipped to the agent or mailed to their prospect list directly from the printer.

Dozens of original designs came from The Real Estate Book’s corporate marketing department and team of graphic designers – some of the most experienced and best in the industry. TREBStore.com will consistently add more variety to keep the offering fresh.

Recent studies have also proven that, multiple media can increase the effectiveness of an advertising campaign. “Agents who integrate their advertising with a 360 degree approach including magazines, online exposure and direct mail reach more buyers and sellers – not just providing information, but also by promoting their personal brand. They gain top-of-mind awareness through multiple media, and we can help them with that better than anyone else,” Almeida added.

About The Real Estate Book
Over 9 million copies of The Real Estate Book are circulated monthly in over 500 markets across the U.S., Canada, Mexico, and the Caribbean. Published by Network Communications, The Real Estate Book is the only free real estate publication whose circulation is audited by BPA Worldwide as verification. With over 20 web partners, online listing data is circulated to over 48 million unique users per month. Advertisers may also post their listings and personal profiles on www.RealEstateBook.com


Media Contact:
Jason Almeida
Jason@slocumroad.com
508-990-7325

Commentary by Scott Dixon- NCI

RISMEDIA, Jan. 15, 2008-You might be very surprised. Listings are distributed broadly and indiscriminately to virtually every corner of the World Wide Web. A consumer can find a home listing on sites as broad as Realtor.com and as narrow as BobVila.com. Research shows that consumers are taking advantage of this information glut: More than 80% of home buyers use the Internet as an information source in their home search.

As a result, the industry has undergone a remarkable shift. Access to listings, which was once closed off, has become a basic expectation of consumers when they begin their search for a home. Yet, for real estate professionals, the goal isn’t to become experts in broad distribution of data: it is to create relationships with consumers that result in the sale of a home.

To do that, the industry needs to look at how they are investing their marketing dollars and what they need to do to make those dollars pay off.

As always, the answer lies in making personal contact with a prospect: either across the desk in your office, or across the table in their kitchen, signing a listing or pointing out homes to show. The investments that every real estate professional is making in the Internet age need to pay off in this very tangible way.

Brokers and agents, recognizing this broad adoption on the part of consumers, are investing billions of dollars to create state-of-the-art Web sites to satisfy the demand.

According to a recent report from Borrell Associates, the real estate industry spent more than $7 billion on Web site design and maintenance, an expenditure that is forecast to grow to more than $11 billion in the next three years.

What does that mean for your marketing?

First, it means that you need to understand the most effective ways to drive customers to your new interactive office-your Web site-and entice them to come visit in person.

According to insight from Jupiter Research, LLC, the best way to get a person to visit your Web site is to market to them in offline media. Jupiter’s findings show that two-thirds of online search users are driven there by offline sources. Jupiter also shows that 68% of people who do a search use a company name-a key indicator of brand awareness established by traditional marketing tools.

By limiting your advertising to the Web, you are significantly limiting the number of prospects that you will drive to your interactive real estate office-your Web site. In fact, research by Network Communications, Inc., the parent company of The Real Estate Book, shows that more than 70% of people searching for a home use a combination of Internet and print sources to gather information and identify specific homes of interest.

Over the past several years, The Real Estate Book has invested millions of dollars in the Internet, in order to give its advertisers multiple ways to drive prospective home sellers and buyers to their office.

The Real Estate Book recognizes that an integrated media strategy, one that combines the broad distribution of print with the rich listing environment of the Internet, creates the kind of lead volume and quality that helps its customers be successful in a challenging market environment.

Scott Dixon is president of the Real Estate Division for Network Communications.

For more information, visit www.therealestatebook.com.