Jack Erhart

Areas of Expertise

Putting The Aroma in the Marketing

Good coffee is an epic commodity, an elemental pleasure, and an exceptionally affordable luxury. Many people enjoy it, but few really understand how to get the very best out of their brewer. Jax Coffee House & Roastery was established in part because it was becoming increasingly difficult to find a great cup of coffee.

Many people ask us what makes our coffees so good, and the first thing we talk about is freshness. These days, most specialty coffees are sold in vacuum packed bags that say Fresh Roasted on the label, but taste old, tired, or downright stale. The best things about coffee flavor are fleeting they do not last more than a few days out of the roaster. True fresh coffee has a delicate subtle complexity that no packaging can preserve for long. Just as bread has an ephemeral dimension of flavor that must be enjoyed fresh from the oven to be fully appreciated, coffee has fantastic flavor qualities that can only be experienced within a few days of roasting. That is why we decided to roast in our shop, and encourage our customers to buy their coffee frequently in small quantities.

Of course, it also helps to have experience in selecting and buying fine Arabica coffees, roasting them with care and attention in the proper type of roasting machine, and tasting the results. It helps to know a little about the botany of coffee and how it is cultivated and processed. It helps to know about the coffee farms and mills, and to be able to talk to the producers in the origin countries. It helps to understand the chemistry of roasting, how grinds are analyzed for particle size distribution and how soluble solids concentrations and acidity are measured in brewed coffee. These things are important, but they still do not guarantee your satisfaction.

What really matters is what is in your cup and how you feel about it. We would like to put our knowledge, experience and resources to work for you, to help you achieve consistent quality and enjoyment from your coffee, and help your family and friends to fully appreciate the profound pleasures a well brewed cup of fresh Arabica coffee can provide.

Like wine, coffee can furnish a kaleidoscope of flavor variations and nuances, some obvious, and others quite subtle. These complexities arise from the different botanical varieties, soil, climate, cultivation techniques, processing methods and a host of related variables. Unlike wine, coffee must be brewed just prior to serving for the best results. Brewing is a complex and dynamic process, and requires knowledge, experience and care, as well as the proper equipment, to do well. We at Jax Coffee House & Roastery would like to work with you the find the type of coffee, brewing technique and serving method that best suits your personal taste and lifestyle.

Our quest is to get back to the basic principles and fundamental values that first sparked the gourmet coffee revolution. Ideas that seem to have been lost in the rapid growth and dramatic expansion of the industry in recent years. We want our coffees to burst forth in the cup with rich varietal character, the essences of the soil and sun, the personalities of the grower and miller, as well as the roaster, blender and brewer. And we want you to find the exquisite combination of complexities that speaks to your palate and best expresses and satisfies your culinary sensibilities. Please join us on this journey.

Testimonials

I wanted to give kudos to Jax Coffee House and Roastery! I heard about their services about promotional products and that Jax is a Preferred Partner, so I gave Jack a call to check them out.

Since January, I have sent a total of 20 packages of coffee to my clients/friends/family and WOW! It went over LIKE CRAZY and I got nothing but compliments! Everyone loved it!

Each coffee package includes your label, a personalized note, comes in a fantastic looking box with a gold cord, tissue paper, the works.

One client I had been working with for a while was kind of on the fence because he is in CA and I am in NC, he is VP of a lumber-hardware store, and I got the feeling that he was not too keen on the whole virtual person to manage his website. Once he got the coffee, totally unexpected, he instantly warmed up to me and now I will be re-vamping his companys website AND I got a monthly maintenance agreement.

You can also provide this as a service to your clients, such as real estate pros giving these out for thank you gifts, housewarmings, etc. I urge you to check them out : )

Lisa Wells
Coast2Coast Business Support Solutions

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I have been sending out follow up gifts on a regular basis my entire career and I have never had as positive of a response with anything I have sent out, as I have had using this program.
I can say without any reserve that I have had an amazing 100% response from every recipient of each and every coffee gift box I have sent.
I do not know of to many marketing programs that can make that claim.

SGM Bob L. Rollins
Centurions Battalion SGM
California Army National Guard

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My clients are getting their coffees today, at least some of them have... I have had no less than 5 calls/emails raving about the presentation and how wonderful everything turned out. Thank you!
You folks are making me look so good here!

Thanks,
Candy Beauchamp, CVA, CRESS
OffAssist

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I am very excited about your service and I look forward to working with you to make my company stand out to my clients and potential clients!

Tina Campbell, PREVA, CCSVA
The Real Estate Assistant
Helping FOR SALE become SOLD!