With the numbers telling all, at over 87% of consumers looking online for Real Estate. How do you get seen in this sea of online hoopla? Well, the internet is a great media for advertsing your listings to the consumer there is no two ways about that. I do it as well, I feed to over 35 sites but I still find myself picking up a Real Estate Book or source so that I can get a local feel for the market at a glance. There is nothing like having it under my nose, then it sparks me to maybe do a search online for more inventory. With that being said many consumers have taken the same path, we are now finding that print actually drives a portion of the internet.
Lands End, a popular clothing line started its path with a book or magazine to promote its goods. Then the internet came and the buzz that went along with it. Many of the execs turned their nose to the print side saying its gone! Well, they let it go and so they also let the profits go. They concluded that the print side actually drove consumers to their website for a more detailed search for whatever it was they desired. Needless to say, they now have both!
The current Real Estate market is much like the same. We all need to be seen and "as soon as possible" yet there are so many homes available "how do we hope to be seen or our listings viewed ?" I have a suggestion look into The Real Estate Book, www.therealestatebook.com they feed to the internet and are the largest printer of Real Estate Magazines in the Country. They are offering a deal right now for a full page of advertising and your listings fed free to over 35 sites for $320.00 (Inland Empire) it is the half page rate Countrywide!
Call today, offer is ending and then its back to the full page rack rates!
Thank you!
Jeff Vandermate
909-520-2410
760-403-6220
jeff@catreb.com
Spring into Savings!!!!
The market is great out there and homes are selling. New reports that just came out in the San Bernardino markets show that housing is on the rise! This means buyers are looking at the lower cost of housing and the affordability of home mortgage's. Its the perfect storm of cheap homes and cheap money. Anyone that went through this as I did in the early to mid nineties knows what I am talking about, the only exception is that then money was NOT cheap. So, really this is a great opportunity for the up and coming home buyer.
With all this I have a solution for your self promotion as well as your listings. I am offering a full page of advertising for $320.00 and this includes your listings being feed to over 35 real estate websites. By the way www.therealestatebook.com is now ranked in the top 20 in the Country AND we feed to 10 additional sites within that top 20. Dont your sellers deserve this exposure of their homes?
Carpe Diem! (Seize the day)
Jeff Vandermate
909-520-2410
The Elements of Design
1) Proximity-sometimes referred to as proportion. Elements should look like they belong on the same page together. Good proximity allows the page to look good in its entirity, utilizes space appropriately, and avoids a cluttered look.
2) Alignment (Flow)-to present you in a favorable way to potential home sellers.
3) Repetition- repeat visual elements. This is very easy in real estate advertising as we either use single photos of many homes or multiple photos of a single home but isnt it nice to know that it is also a good graphic design. Making similiar elements different often confuses the reader.
4) Contrast-the way selected items differentiate themselves from eachother. Thick, thin, light, dark create most basic contrasts. Contrast without alignment (purpose) or proximity (proportion) is clutter.
These are a few simple truths in preparing for your next advertising campaign. I will dig deeper into these 4 basic truths at a later time, until then "Make it a great day"
Jeff
The goals of advertising are clear:
1) LEADS- to attract quality homebuyers to you and your listings
2) LISTINGS-to present you in a favorable way to potential home sellers
3) IMAGE- to help create and reinforce your image. To create, in the consumers mind, a preference to do business with you.
There are also some very basic truths we must keep in mind when it comes to advertising to the real estate consumer:
1) The consumer is looking for a home (show the home)
2) In print, they expect to see multiple homes, and on-line, they expect to see multiple photos of a home.
3) They will respond better when they see the home at its best (take good pictures)
4) They want to know where the property is located (at least proximity)
5) They want understandable and pleasing ad copy (clear and compelling)
6) They are interested in the price (tell them)
7) They want to easily contact you (dont make it difficult)
Good luck out there and I will be doing another blog this afternoon about THE BASIC ELEMENTS OF DESIGN.
Take Care!
Jeff
909-520-2410 jeff@catreb.com 
The Real Estate ofr the Southern California region and other NCI territories throughout the West. We are the largest supplier of print and online media in the Country. Call me today
I have been in real eatate advertising for over 3 years. I got my start in this field with a large Franchise printing and online company, now I have made a home NCI (Network Communications Inc) parent company of The Real Estate Book. My background since I was 18 has been Real Estate, having started out in the Title and Escrow Field working as a courier. My life in the Title and Escrow field continued for roughly 10 years gaining vast knowledge of Escrow Procedure and Title Policies along with Marketing and upper management responsibilities. I went on to pursue my licence to become a Real Estate Sales person in Northern California where I practiced full time for about three years.
The realities of life have brought me to this wonderful area of the Desert and Mountain Communities. I proudly represent The Real Estate Book for the Pasadena/Burbank, Santa Clarita Valley, South Bay (Hermosa Beach/Manhattan Beach/Torrance), East bay (Oakland/Richmond) markets.
Before advertising in any media, make sure you do your homework as most will tell you what you want to hear. Find out press run, magazine quanity, where it is distributed: is, in stores or just on the street. Distribution is key, because you have to be where the consumers are shopping and dining. Its always good to have a online presence of course as well as print medias, the two are like a perfect marriage one drives the other to be more visable and successful. Print media, meaning magazines, have been proven to drive consumers to websites....otherwise unless your paying a great deal of money to google or have the 'perfect" keywords your presence online might be diminshed. We are rated in the top ten real estate search engines in the Country. I encourage you to look at www.therealestatebook.com or grab a printed piece at your nearby grocery store, you can alway find our yellow boxes in any market or simply start your search at www.treb.com.
Remember its not the size of the publication that matters, its the leads it brings you.
Advertising, Title and Escrow, Real Estate Practice and Sales.
Areas of expertise are Real Estate Sales, Title and Escrow Marketing/Title research, Escrow Practice, Advertising, and Early Childhood Development.
ActiveRain Corp. is not responsible for the accuracy of the site's content (which is written by members of the ActiveRain Real Estate Network) and does not endorse the views of the real estate agents, mortgage brokers, and others listed here.
Powered by the ActiveRain Real Estate Network
© 2012 ActiveRain Corp. All Rights Reserved
