Jessica Horton is available to assist you with all your Bellevue WA Real Estate needs. Jessica is nationally recognized REALTOR® that specializes in King County Homes and real estate transactions.
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From Today's Buyer Rep - October 2006 A Publication of the Real Estate BUYER'S AGENT Council, Inc. A wholly-owned subsidiary of the National Association of REALTORS
Located in a small rural area outside of Atlanta, Jessica Horton was only 17-already married and about to become a mother-when she evaluated her career options and decided to enter real estate. Her first office didn't have any sort of mentoring program, and there simply weren't many other agents to look towards locally as role models. So she looked all over the Internet instead for ideas she could adopt. Her approach, coupled with her personal enthusiasm and commitment to hard work, have certainly paid off. Now, at 24, she's the youngest owner of a RE/MAX franchise.
Horton does act as a mentor to her own agents. "For example, I'll ask them to sit in and listen to me talk to a client about a buyer's rep agreement," she says. "That definitely helps them grasp how to conduct the dialogue." Horton is also a firm believer in personality profiling and always builds this type of training into her mentoring efforts.
"You have to really listen to buyers. You can't push them into something they don't want," explains Horton. "Personality profiling helps you put buyers' statements in context and better understand what they are telling you. You have to handle everyone uniquely, including your co-workers," she adds. Since making the 30-under-30 list, Horton has been struck by the number of inquiries she's received. "It's quite flattering, but it also points out that there's a big need out there for mentors and role models," she says. "Given that need, I believe most brokerages would probably see big improvements if they put more effort into mentoring new or struggling agents." But Horton also acknowledges that there are no "in-the-can" solutions-there are many good programs, but agents must work to individualize them for their own personality and office settings.
"And this is where it comes back to personal initiative," adds Horton. "Even if you have access to a strong mentor, you have to want to succeed badly enough to put in the extra effort."
Daily Real Estate News | June 5, 2006The Young Helping the Young Buy Homes
More home buyers than ever are 30 years old or younger, and a record number of REALTORS® under 30 - nearly 150,000 - are connecting with the Generation X and Y markets.
Thirty of these young REALTORS® are being recognized in the June issue of REALTOR® Magazine's "30 under 30" - an annual feature that recognizes real estate practitioners who have made their mark in the industry and their communities while still in their 20s.
"As new generations enter the housing market, the real estate industry must adapt to meet changing needs and ways of doing business," says Thomas M. Stevens, 2006 NATIONAL ASSOCIATION OF REALTORS® president from Vienna, Va., and senior vice president of NRT Inc. "Many of our younger members add value to their clients' real estate transactions through their generational sensitivities and diverse skill sets. They don't know a real estate industry without the Internet, technology is second-nature to them, and they speak their clients' language, often both literally and figuratively."
According to data from the U.S. Census, more immigrants are becoming homeowners than ever before, and seven of this year's REALTORS® under 30 are either immigrants themselves or children of immigrants.
José Rivera Sinclair, from Northfield, N.J., is a native of Honduras, and Latino homebuyers compose 80 percent of his business. Penny Liu moved to California from Taiwan as a child and works with U.S. buyers purchasing property in Shanghai, Beijing, and Nanjing. Tempe, Ariz.'s Steven Haddad, the youngest professional on the list at age 20, speaks fluent Arabic - his father emigrated from Jordan.
Another trend affecting real estate is the growing influence of the Internet as a resource in the home search. According to the 2005 NAR Profile of Home Buyers and Sellers, 42 percent of buyers who used the Internet to search for a home were 34 or younger.
REALTORS® of this generation have embraced new technologies - 28 of the "30 under 30" operate Web sites for their business - and many of them go beyond this basic technology. David Scher from Boston used the skills he developed in his previous career in information technology to customize an MLS listing feed to 20 different sites for his customers. Jessica Horton from Griffin, Ga., wasn't satisfied with video home tours; she markets properties with video tours of entire communities.
"Younger home buyers and sellers are already having a big impact on real estate markets across the country," Stevens say. "Our REALTORS® members, whether they grew up watching 'I Love Lucy' or IM'ing their friends, are honored to be bringing the American dream of homeownership to the next generation and beyond."
This year's "30 Under 30" honorees were selected from the largest applicant pool ever. Read about these young leaders and view photos at REALTOR® Magazine Online.
-NAR
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