Optimize your company website's ranking
1. Keywords - It is critical to come up with a list of words the describe your business. In regards to the real estate industry, keywords are extremely competitive and an Adwords campaign should be utlized along with good SEO techniques. The keywords you choose must be used throughout the copy of your website.
2. Keyword Density is critical to obtain good results.
3. Content is King. Make sure the copy on your website changes and your site is not static. If you have relevant stories, news articles that focus on your keywords the search engines will look upon it as favorable. Duplicate copy from your other sites etc is frowned upon. If you are in Real Estate make sure you are utlizing all of the latest technoligies for Video & Presentations.
4. Meta Tags - Again, use keywords and a 25 word description of your website. Often times, you will see this description come up in search results.
5. Links to other pages throughout your website.
6. Reciprocal links - From within your industry. Quality is better then quantity. Try to get referral links from top notch industry websites who enjoy a good Google Page Rank.
7. Create a Site Map for your website and submit it to the major search engines and submit your site to directories like DMOZ
8. Run a Adwords campaign (no matter how small it is) along with your standard SEO/SEM techniques.
9. Befriend users on Digg, Twitter, StumbleUpon and Reddit, as well as Bloggers.
10. Make sure to launch Social Media Campaigns and utlize e-mail databases to stay in touch with your client base.
These 10 items are just the tip of the iceberg but will help to make sure you are headed in the right direction with your website. Good Luck!
Jim Reilley
catalyst Real Estate & Marketing
www.catalyst-marketing.us
4 Oyster Landing Road Hilton Head, SC 29928
Innovative, intuitive Marketing Expert with over ten years of outstanding Sales and Marketing Management with the following developers/companies: Reed Development, BriarRose Land Company - Destination Real Estate & Marketing, WCI Communities, The Ginn Company, Club and Community Corporation, and Starwood Hotels and Resorts.
Key strengths include leading multiple functions and implementing teams to an exceptional level of detail; remaining focused on long term marketing goals and critical time sensitive business objectives; and influencing, motivating, and leading people through effective communication and personal interaction. Additional capabilities include:
• Demonstrated Leadership
• Vision & Execution
• Collaborative Relationships
• Operational Efficiency
• Problem Solving
• Expense Reduction
• Strategic Business Planning
• Sales Volume Increases
• Brainstorming
Traditional & Electronic Marketing ~ Long Term Marketing Vision ~ Sales Force & Marketing Automation
Catalyst Real Estate Marketing can be your whole marketing solution, or serve you a la carte if needed. A partial list of marketing initiatives that Catalyst can develop for you follows:
* Advertising
* Broker Programs
* Community Branding
* Competitive Analysis
* Creative Development
* Database Setup & Management
* Direct Marketing Services
* DVD Design & Production
* E-Brochures
* E-Mail Campaigns
* Events Management
* Information Technology Marketing Solutions
* Marketing Strategy And Planning
* Media Planning & Buying
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