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John H. Mason North Atlanta Georgia Real Estate Agent

100% of my Listings last year, Sold and Closed last year!

Yes, that is correct; 100% of my Listings last year, Sold and Closed last year! I didn't realize until recently how remarkable that number really is. In our office of Harry Norman, Realtors we have agents that present a new listing at every weekly sales meeting. I pick up the local Dunwoody Crier Newspaper and see full-page ads from agents and agencies showing tons of Listings. I get e-mail blasts from various agents announcing yet another new Listing.

For the first two years in this business, that used to bother me a lot. I kept thinking "why" don't I have a new Listing every time I turn around? It would drive me crazy when an Agent's Ad would show 6, 7, or 8 new Listings especially if I have worked with that Agent and know that nothing more than the ad and a Yard Sign were the entire Listing Process!!!

I actually went to my Broker and asked one day; "how many of these Listings actually Sell by the Agent who Listed it" and I was shocked to find a 75% plus Listing Failure Rate! "If that were me" I said, "I would crawl under a rock in shame". My Broker proceeded to explain to me that Listings are the lifeblood of the Realtor's business. I completely understand that but what about success rate or sell-thru rates (as we used to say in the garment business).... If I am only selling 25% of my initial Listings and spending huge dollars to promote the other 75% then my question would be "why"?

My advice to a homeowner looking to sell and interviewing multiple Agents would be to ask what their success rate was with Listings. If an Agent is Selling and Closing less than 25% of what he/she lists; why would you sign with them? Doesn't it make a whole lot more sense to give your Home Listing to someone with a much higher average?

I am NOT a Listing Machine and I do NOT shuttle Buyers around 7 days a week looking for homes; but I have in three years managed to hit numbers greater than those in the business for 30 years. I provide much-needed individual attention to each of my Clients and today that should be a critical part of the business.

If you are searching for a home, townhome or condo to purchase or you are contemplating selling your current home anywhere in the Executive Communities of North Atlanta Georgia; you need to contact me! And remember I Sold and Closed 100% of my Listings last year!!!

Commuting on GA400 can be &^%$@@!

For many homeowners in North Atlanta, commuting on GA400 can be as frustrating as trying to take the lid off a jar of pickles! This business corridor is one of the most active in the entire southeast and serves as the umbilical cord to thousands of jobs. No matter how many times state and federal funds go toward expanding this highway, the flow of traffic just keeps getting stronger and more congested.

Every new exit planned and then built promises to relieve traffic on the currently clogged ramps. Nice try, but those promises never seem to materialize as more and more commuters choose to live and work along GA400. Major corporations and world-class organizations can be found located off every exit:

  • Northside Hospital
  • Children's Healthcare of Atlanta at Scottish Rite
  • Newell Rubbermaid
  • UPS
  • Siemens
  • AT&T Mobile
  • Cox and their Autotrader subsidiary

Families moving to North Atlanta are in awe at all the new Public Schools and their expansive structures; until they find out that their children will be working from trailors parked behind the building. No matter how good the planners become, nearly every new school opening along GA400 has to shuttle in trailors to accomodate the influx of students. Since 2000, no less than seven new High Schools have been built in North Fulton and South Forsyth Counties! Parks and biking trails can't be built fast enough. Publix, Kroger and Whole Foods supermarkets keep cropping up on what seems every corner or intersection.

Not for a moment do I profess that this area is the Garden of Eden; there are still a lot of vacant lots and strip centers that were built just in time for the real estate collapse. I just want to point out that there are still pockets of strong development where the schools are good, the neighbors are friendly, the shopping is pleasant and the job market is a little more solid. There are still subdivisions in North Atlanta where children can actually ride their bikes and neighbors actually speak to each other.

If you or someone you know is planning a move to North Atlanta and needs assistance or simply has a question; please contact me. I specialize in these Executive Communities along the GA400 Business Corridor:

  • Alpharetta
  • Buckhead
  • Cumming
  • Dunwoody
  • Johns Creek
  • Milton
  • Roswell
  • Sandy Springs

Short-Sale Transactions in 2012

In all likelihood, Short-Sale Transactions will increase substantially during 2012. We are hearing it now from Banks and other Lenders that see the process as a strong alternative to Foreclosures. We continue to hear that all of the Banks and Lenders would prefer selling their inventory of distressed homes through the Short-Sale process and that it is better for everyone involved.

As an Agent that does get involved in the Short-Sale process for my Buyers and Sellers, I can only pray that these same Banks and Lenders find a tool to speed up the process. Yes, the horror stories are true; it could take over a year to get through the process and actually Close on a home. On the other hand, there are a few of us Agents that specialize in process, administration, and extreme follow-up. Several of us do represent that alternative to Foreclosure, but the homeowner needs to find those rare Real Estate Agents that know how to get a Short-Sale Closed. Chances are that it will NOT be a legacy Agent that has relished Top Sales status during the "good" real estate earning years.

The Short-Sale process is lengthy, detailed, demanding, time-consuming and a paperwork nightmare; however if the homeowner has an Agent that understands this procedure, Closing is actually possible. And in a number of states, the homeowner can get relief from the deficiency on their remaining mortgage balance.

Please, if you are a homeowner or know a homeowner that is struggling to make ends meet and is stretched to pay the monthly mortgage payment; call me! If you know someone that has actually missed mortgage payments; tell them that there are alternatives to letting the bank throw your belongings at the curb!

For additional information on the Short-Sale process or for a confidential discussion on your alternatives; e-mail or call me.

Johns Creek Georgia has been very, very good to me...

Not entirely sure how it happened, but Johns Creek Georgia has been very, very good for my Real Estate business. Since going full-time in this industry, more than 50% of my home sale transactions has occured in the Johns Creek zip codes. I suspect it is my interest and focus on top-ranked schools, or maybe I can relate to all those transplanted Georgia residents who actually escaped the ice and snow as did I. Whatever the reasons, I love the area, the housing options, the activities, the parent-involvement with their kids, the park systems, the amenities and the beautiful green lawns!

If I had been transferred to the Atlanta-area today; I would more than likely choose to live in Johns Creek. It compares quite favorably to other "transient" "corporate" suburbs we have lived:

Naperville, Illinois

Chesterfield, Missouri

Sudbury, Massachusetts

Fairfield, Connecticut

John H. Mason is a licensed Real Estate Agent with Harry Norman, Realtors at Atlanta-Perimeter.

Coming to Atlanta for the PGA Championship; plan on lots of traffic!

Golf tournament swamps commuter traffic

The Atlanta Journal-Constitution

Traffic has been every bit as bad as expected near the Atlanta Athletic Club in Johns Creek this week for the 93rd PGA Championship.

And it's likely to be just as bad this weekend.

"While we still have tickets available for all three weekend days, the numbers are limited," PGA spokesman Robin Applebaum said.

That means crowds of up to 50,000 a day will be flooding the club on Medlock Bridge Road, just north of the Chattahoochee River. The area around the country club has already seen a share of snags beyond the usual heavy commuter traffic.

Parking anywhere near the club is restricted to permitted parking -- staff, credentialed volunteers and press. That hasn't stopped some from trying to enter the parking field across from the club, which further stalls traffic, Applebaum said. Free parking is available at the Gwinnett Center in Duluth, where some 100 motor coaches have been shuttling fans to the tournament.

Travel on Medlock Bridge near the club is being discouraged.

"We would not recommend that at all, unless you are a person who really enjoys sitting in traffic," said Georgia DOT spokesman Mark McKinnon.

The traffic snags extend beyond Medlock Bridge Road, a major north-south commuter thoroughfare. Other major commuter routes in the area are backed up more than usual, especially those that intersect Medlock Bridge.

State Bridge Road, an east-west artery connecting Gwinnett County to north Fulton, is particularly affected. In addition to its regular traffic load, it serves as the last leg of the route the shuttle buses are taking from the Gwinnett Center.

The traffic signal has been adjusted to give more time to traffic on Medlock Bridge and longer for left turns off of westbound State Bridge south toward the golf club. The adjustments make for longer waits on eastbound State Bridge, where cars are backing up for more than a mile during afternoon rush hour.

Signals have also been adjusted farther north at Abbotts Bridge and McGinnis Ferry roads, both heavily traveled routes.

The tournament has provided a bonus for commuters on McGinnis Ferry, where a road-widening project has kept traffic in check for more than a year. Crews scrambled to complete the final resurfacing work a week before the tournament, freeing up four lanes.

"It's shocking how bad that road was for years," said Alan Wyatt, owner of Luxe Home Interiors at the corner of Medlock Bridge and McGinnis Ferry. "Now, it doesn't matter if you're there at rush hour or not, there's just not that much traffic."