Training and affiliation with North America's fastest growing network of home staging professionals provides opportunity to people who want to start a business with minimum capital investment. The CSP Program is the most advanced program in the staging industry! The differences make us better!
Finally a staging designation and training, that truly are unique, packed with valuable, measurable content, practical knowledge, best practices, advanced tools and techniques to set you apart. The first and only staging training company to measure and test retention, and staging abilities of their delegates (important because this is an unregulated industry and we intend to be counted!) Trainees must achieve a min 75% pass to be placed in the staging directory and to earn their certification Course Description:
The Certified Staging Professional workshop is a comprehensive program taught through hands-on interaction, with group exercises, role-plays and in-depth practical application of work samples, geared to prepare its participants to enter the Staging industry with confidence and experience necessary to succeed. You will begin your staging portfolio with pictures from our class project.
Trainer: Joanne O'Donnell , founder of Chic Home Interiors, is one of the top stagers in the San Francisco Bay Area. Her work has been prominently featured in the new Home Staging for Dummies book; she is on the Board of Directors for the Real Estate Staging Association, the Advisory Board for Dewey Color Consultants and is the Director of Training for the Certified Staging Professionals. Joanne is eager to share her expertise and experience with you as your trainer for the upcoming classes in
Length: 3 days Seattle, WA March 26-28, 2009
Training and affiliation with North America's fastest growing network of home staging professionals provides opportunity to people who want to start a business with minimum capital investment. The CSP Program is the most advanced program in the staging industry! The differences make us better!
Finally a staging designation and training, that truly are unique, packed with valuable, measurable content, practical knowledge, best practices, advanced tools and techniques to set you apart. The first and only staging training company to measure and test retention, and staging abilities of their delegates (important because this is an unregulated industry and we intend to be counted!) Trainees must achieve a min 75% pass to be placed in the staging directory and to earn their certification
Course Description:
The Certified Staging Professional workshop is a comprehensive program taught through hands-on interaction, with group exercises, role-plays and in-depth practical application of work samples, geared to prepare its participants to enter the Staging industry with confidence and experience necessary to succeed. You will begin your staging protfolio with pictures from our class project.
Trainer: Joanne O'Donnell , founder of Chic Home Interiors, is one of the top stagers in the San Francisco Bay Area. Her work has been prominently featured in the new Home Staging for Dummies book; she is on the Board of Directors for the Real Estate Staging Association, the Advisory Board for Dewey Color Consultants and is the Director of Training for the Certified Staging Professionals. Joanne is eager to share her expertise and experience with you as your trainer for the upcoming classes in
Length: 3 days Portland, OR February 26-28, 2009
DID YOU KNOW in a recent survey...
92% Of people surveyed said "Green" features are important when buying property
74% of consumers surveyed buy environmentally friendly products
60% are willing to pay more for such items
55% say they make a special effort to patronize retailers with a green reputation
50% is the forecasted rise in energy cost by 2010
40% of new homes are being built with green features
Green Factoids from the LGLS Certified Professional course:
• The 40% of new homes have some green features; though this is not the percentage that would actually be considered green by prevailing standards. The figure for actual "green" new homes is optimistically around 10% and according to the USGBC more accurately around 0.2%
• The ultimate green remodel was done by the person who designed the LGLS training, Peter Lytle. His home in Minnesota is the first home remodel to achieve the Platinum LEED level. Check out his website and click on the Virtual Home Tour to view all his fabulous choices that resulted in a 117 point LEED rating (Platinum minimum is 90!)
• The photos are interactive; move your mouse across the stars to bring up information about the House's sustainable features. In some spots you will be able to click and call up more in-depth information.
• However, every remodel doesn't have to achieve this level to make a difference for the homeowner or for the earth! Part of what we teach in this course is how incremental differences, whether the client has $2000 to spend or $100,000, changes the world, starts moving us in the right direction. Waiting until we can do everything that would be nice to do only keeps us from making changes that will move us forward on the path that will save our world (translation - gives us an excuse...).
• The economic benefits of building green according to a recent study (CoStar Group Study): LEED buildings command rent premiums of $11.24 per square foot over their non-LEED peers and have 3.8 percent higher occupancy.
• Rental rates in Energy Star buildings represent a $2.38 per square foot premium over comparable non-Energy Star buildings and have 3.6 percent higher occupancy.
• In a trend that could signal greater attention from institutional investors, Energy Star buildings are selling for an average of $61 per square foot more than their peers, while LEED buildings command a remarkable $171 more per square foot.
• Is Green construction more expensive? The answer is that it depends. By buying better quality you increase the cost. Most estimates say for the average green home, about 5% more. The ROI is better, in other words it is cheaper over the long run.
So, it is worth investigating, don't you think? If we are not part of the solution, we are part of the problem...
On Tuesday, January 20, 2009 I will be teaching the first Live Green-Live Smart Green Building Science Training Course in Calgary, AB, Canada. I am very excited.
This course is for all Real Estate Staging Professionals, Home Inspectors, Design Professionals, Professional Organizers, and Business Owners... This course is designed to educate professionals on the topics of sustainability, energy savings & green build science.
This one day certification will give you the understanding to initiate energy savings which will surpass the investment of this program
You will learn:
•· About building certification programs such as LEED, Energy star, etc.
•· Green terminology and green building science best practices
•· About the state of the planet
•· How to access thousands of $$$ in special green tax credits, incentives and rebates
•· Marketing techniques to market your business green
•· To identify green features in your clients property and how to help them further their green efforts
You will receive:
•· A comprehensive green training program that you can use to differentiate yourself in the market
•· Designation as a Live Green, Live Smart Certified Professional
•· Membership in a network of Green Professionals throughout North America
•· Access to free green content for your website, newsletters and email program
•· Green home evaluation materials for use with your clients
•· Logos, marketing material and updates
The small investment for this certification is $395.00 which includes course materials, text books and the LGLS Certified Professional designation to further your business. Joanne is the Director of Training for the CSP organization and will be in Calgary to teach the CSP course on January 17-19, this class immediately follows. If you haven't yet taken the CSP course, here is an opportunity to combine both. If you are already a CSP, this is the next step in your professional development, and the first step towards the EcoStaging designation that only CSPs can achieve. If you are a Real Estate Professional, this class will give you what you need to market yourself as a Green Realtor.
Contact 1-888-782-4464 to register.
Color is such an important part of how we perceive the world. From sunrise to sunset
we experience our world fully only in relation to the colors we perceive. And, while there are commonalities in how we perceive color and its effect on us, each of us experiences color differently. Some love the grayness of the overcast sky while others find that sight depressing. Thus we have some who are storm chasers and others who have a condition known as seasonal affective disorder.
Color choices are one of the first reasons new clients hire designers. They are intimidated by the overwhelming breadth of choices. They don't want to make a color mistake, especially on the walls. Even though paint is one of the easiest and most affordable changes to make, the sheer massiveness of walls in comparison to the smaller color choices (a chair, linens, or accessories) creates fear in the hearts of the average consumer. That is why, for many, the first time they reach for the phone to call a designer, it is for a color consultation.
Many designers, including home stagers, have expanded their business to include color consults for these homeowners. As stagers, we know just what colors and color combos will sell a house, we know how to buy for our inventory and what colors to recommend to freshen and enhance the interior and exterior of the homes we stage. We also know what works for us, makes us happy in our own environment. But with the way color effects different people so differently, how do we ensure that our recommendations will create an environment that really takes into account the client and their color sensibilities?
The people at We Make Color Easy have developed a certification program based on the Dewey Color System that does just that. The Dewey Color System, the world's first scientifically validated color test, has been compared favorably in scientific journals to the Strong Interest Invento
ry and other psychological testing instruments. We Make Color Easy has taken the principles of the Dewey System and, with the assistance of experienced design professionals from across North America, created a training course that makes color recommendations easy. Now design professionals have a system and tools which allow us to conduct in-home consultations that recommend exact paint, fabric and accessory colors room-by-room without the fear of a color mismatch, using the patented Dewey Color Coordinator.
Joanne O'Donnell is the former VP, Membership and current Treasurer of RESA. Her company, Chic Home Interiors, does Home Staging, Interior Redesign and Training in Staging, Color and Green Build Science. She is a trainer for Certified Staging Professionals, Dewey Color Consultants, Live Green Live Smart CP and CSP Realtor Elite programs. Our training arena is all of North America, while our design and staging is in the San Francisco Bay Area only.
Our next Dewey Color Class will be in the San Francisco Bay Area on February 23-24, 2009. Click here to get more information or to register.
510-STAGING
510-(782-4464)
Yesterday afternoon I went to an open house in Berkeley, CA where they were doing a seminar on cohousing.
The Architect/Builderspoke first and you could really see his passion for the project, which is a two home/condo structure in West Berkeley with communal entrance and courtyard. Most of you who know about cohousing might say - only two? But that is all he could get zoning for and so did what he could within the parameters he was given. But what a job he did on the greening of the project, the project has been Green Point Rated at 200 points. By comparison the current average for single family projects is 109 points and for multifamily 87 points. I give you both as I am unsure which category this falls into. He made good choices throughout without compromising style. From the 24 inch overhang to the radiant heat in the floors powered by solar to the studs from the original structure used as railings, he took a systemic approach to building green.
The second talk was given by a couple who are very prominent in the move for cohousing, even calling themselves "Co-housing Evangelists". They had an interesting style - she'd make a point, he'd finish it or make a point of his own that followed hers logically, and vice versa. In most marriages or business partnerships, that would be a recipe for disaster. But their style was seamless and easy to listen to, as a trainer myself, I was impressed. Especially because part of what they do as advocates for cohousing is to facilitate members of a cohousing group to learn to cohabitate successfully - negotiation, getting along, rules and methods to make it work and be all it can be. I could really see that they would be great at this because they obviously have incorporated the principles into their own relationship and business partnership. They were a walking advertisement for their business, their cause.
Some of the ideas that came out of this were to partner with neighbors in adjoining multifamily structures to create a larger cohousing association, perhaps tear down fences, put in an adjoining door or two. The sense of community was palpable; I can't wait to see what develops.
Chic Home Interiors does Home Staging, EcoStaging, Interior Redesign and Training in Staging, Color and Green Build Science. Our training arena is all of North America, while our design and staging is in the San Francisco Bay Area only.
Joanne O'Donnell
Chic Home Interiors
510-STAGING
510-(782-4464)
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Chic Home Interiors does Home Staging, Interior Redesign and Training in Staging, Color and Green Build Science. Our training arena is all of North America, while our design and staging is in the San
HOME INTERIORS
Joanne entered the staging industry in early 2002 with a bang. Leveraging her 25 years of business and corporate training experience she opened her own staging firm, HomeStaging.Biz, and also began training both Realtors and professional Home Stagers. In 2006, Joanne changed her business name to Chic Home Interiors and became affiliated with the highly acclaimed Certified Staging Professional Course. In 2009 Joanne and Chic are Going Green! We are greening our internal processes, our design and staging services and recommendations to clients and will be teaching the Live Green, Live Smart Certified Professional program throughout North America. We are very excited about these changes and the exciting road ahead.
Joanne's work recently was prominently featured in "Home Staging for Dummies", published by Wiley Press and available in bookstores and on Amazon. We had more of our work featured than any other stager! Very exciting!
Training includes: Certified Staging Professional program and Train the Trainer, Dewey Certified Color Instructor Course, Live Green, Live Smart Certified Trainer, One Day Staging Professional Course, House Doctor Property Presentation Seminar, Accredited Staging Professional Master program and Train the Trainer. Joanne attended the University of Illinois studying sociology, criminal justice and psychology for both undergraduate and graduate school.
Before Staged
Home Staging for Vacant and Occupied Properties: From a simple consultation to full blown staging of the entire property; we can do as much or as little as you want.
Interior Redesign: Whether you simply want a plan for placement of your furniture in your new home or a revamping of your current home using mostly what you already own to create a whole new, fresh look - we will help you create that "Wow" factor!
Personal Shopper for the Home: We can provide catalogs, do scouting trips to narrow down options, and/or accompany you when looking for new items to enhance your home.
Color Consultation: Paint is one of the most dramatic and affordable ways to enhance your space. We can help you make decisions you will love to live with!
Training in Home Staging and Color: Check the www.stagingtraining.com and www.wemakecoloreasy.com for my classes.
New in 2009: Live GreenLive Smart Certified Professional Training throughout North America and Realtor Elite One Day Staging Program
Chic offers home staging, design and color consultation services in the following areas: San Francisco, Oakland, Walnut Creek, Danville, Pleasanton, Orinda, Lafayette, Moraga, Concord, San Leandro, Castro Valley, Alamo, Berkeley, Albany, Hayward, Emeryville, Alameda, El Cerrito, San Pablo, El Sobrante, Richmond, San Ramon, Contra Costa County, Alameda County, San Francisco East Bay, Marin County.
Training courses available throughout North America
Located In: San Francisco Bay Area, CA
Phone: (510) STAGING
In 2003, I was referred by a local design firm to Joanne O'Donnell. Along with the reference, they gave her rave reviews about her interior design work. I called her, and we met. Since that day in May 2003, I have worked with Joanne on four design projects including our current and previous home as well as two residential income properties. Joanne is an excellent listener and quick to understand a client's preferences and taste. I find if very easy to discuss personal design ideas and then together choose the best design plan. She can work totally independently or involve a client at any preferred level. Shopping with her is efficient in time and cost. She knows quality, and she knows how to stay within budget. I am completely satisfied with her professionalism. I recommend her unconditionally to anyone in need of creative, professional interior design work. My husband and I love our surroundings. We owe that creativity to Joanne's trained eye and expert design skills.
Mrs. Naomi Applebaum Castro Valley, CA
We have good news -- we are in contract! Is this a record for you? You handled the whole process so quickly and professionally, it really was amazing. We called you on Wednesday January 5th and you went that day to review the property and meet our agent. Since we no longer live in the area, you emailed us a proposal that evening and had the staging complete by Sunday, January 9th in time for the Open House! Thank you for doing this so quickly and professionally! Our home had been on the market for over three months and then you staged the house and we received an offer that we accepted in less than 10 days! So please feel free to use us as a reference, as we are very happy with the result of the staging. Again, we really appreciate all your effort and fast timing on this house.
Katherine Wittenberg
Mill Valley, CA
How can I say thank you enough (again)! The home you used for your staging class last weekend looks spectacular. It was on the market since late September and I was really beginning to worry if it would sell. Even though we had plenty of traffic through to tour the home all of the feedback was pretty negative. Most people felt the home was dark and crowded. I got a lot of people who felt that the rooms would not work for the layout of their furniture and many people felt that the downstairs bedroom was useless and too small. We did get one offer but my clients rejected it. It was a very low offer and they were treating the home like a fixer upper even though there was nothing wrong with it. Homes all around us had sold; I have it advertised in many magazines and on the internet but it was just sitting there and both I and my clients were beginning to panic. And then you and your class worked your magic.... After your class I took a client out that had seen the home a month prior just to have another look - she kept assuring me that she had never seen the home before - she was wrong, I had record of it. She loved the layout of the second floor loft / game room; the reason she didn't like the home before is that the second floor loft was "set-up awkward and wasted space" and she didn't think the layout would work for her. One agent who had brought clients through before told me how great the new paint job looked and how it opened up the whole house - I still don't think I convinced him that the house was not re-painted it was just staged. We had seven showings over the weekend after your class and not one person used words like "small", "crowded" or "dark". Both the agents and their clients were complimentary of the home and the feedback consisted of word like "bright and open", "great downstairs bedroom" , "good size rooms" and "great floor plan". The residents of the house were amazed, even they did not realize what great space they had and they loved the changes. I kept meaning to call you and give you big THANKS on Monday but I was busy presenting an offer on the property you staged! That's right...We had a great offer in by Monday and I know that we owe it all to you and your students! My clients only regret is that they will not get to enjoy the new look of their home longer, they will be moving out in mid February and are starting to pack as we speak.
Lydia Clark
Las Vegas, NV
I want to express my profound gratitude for the expert decorating you provided at my sale property in Berkeley. I am confident that your installation was responsible to a large degree for the multiple offers I received, all of which were above asking price, one 0) which was "way" above asking. I noticed that you and your crew worked very efficiently both in installing and removing the decor and; that your decorating concepts and decorative items were in excellent taste. I recommend you very highly.
Peter Husman
Berkeley, CA
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