A real estate marketing story. Jack and Jill have just seen a listing photo of a home that matches their needs. It's within their price range, and it has all the features they want.
Now, continuing in the process, they read the details of the home and check out the online photos that describe the house. This is when your listing photos either moves them forward, or leaves them behind.
Your goal is to get as many interested buyers as possible to visit the home, which will increase the likelihood of a sale. So you have to go beyond the basics. Here are some tips to help you do just that:
Put the reader in the house.
Visually describe the actual enjoyment that results from a particular feature (as opposed to describing the feature by itself). For example, below are examples of what buyers think when previewing a home on line.
A room that is not market ready, bold color that will take several coats of paint to cover, in which the buyers do not want to do, they want a move in ready home, will this paint color even go with our existing bedding, must get pretty hot in this home even in the chillier months, or why in the heck does a fan need to be here, an unmade bed that does not seduce you to even spend time in the bedroom. Nice views!
You have got to be kidding this bathroom is disgusting, 80% of women concurred in a survey conducted by Opinion Research Corporation
vacant rooms are not warm and inviting, they are lonely, cold, empty, barren and do not give the impression of home sweet home. Believe it or not home ownership is still considered to be one of the primary goals in life.
I've exaggerated the contrast between these examples for demonstration purposes. But you get the idea.
Conclusion
Buyers are looking for more than a house. They also want a home. A house is walls and ceilings. A home is where memories are made. It's up to you to bring this across with your visual listing language. Top Realtors agree that real estate staging is essential when marketing homes for sale. Include Staging Checklist in your listing packet to be sure your home sellers prepare their home for market. Marketing tools are critical to getting new prospects and keeping past clients (If you would like the Staging Checklist customized with your branding email me at johannawells@lookgroupinc.com). Happy selling!
Easy money making tips to make your home more stylish and welcoming. Packed with techniques on improving your home, making people fall in love with your house, adding the right touches to foyer, baths, kitchens, dining room, bedrooms, and curb appeal. You will find plenty of inexpensive ideas to update and even arrange your furnishings, art, greenery, lighting and accessories into pleasing vignettes.
Johanna Wells, a Staging Professional shares her expertise. You will be equipped with an easy, step-by-step plan to the perfect, stylish, comfortable home that attracts and welcomes people.
A simple checklist of easy-to-apply, tried-and-true methods, used by Home Staging professionals from East Coast to West Coast, is an indispensable guide for anyone that is serious about making their home more stylish now or when they sell their home later. http://www.lulu.com/content/paperback-book/home-staging-checklist/7772332
Knock Knock! Who's There? No One!
Alright, I'm not going to preach on staging by telling you that people buy on emotion, or that buyers like move in ready homes. I'm not even going to tell you that first impressions count when it comes time to sell.
Let's assume that in the existing economy money is too tight to make the "ideal improvements" needed to sell a home. What's a seller to do, in this case with the front door? Let me explain:
Remove the lock set and surface hardware. Leave the door hanging and protect the ground beneath with drop cloths. Otherwise, if the hinges are corroded or covered with paint, remove the door and either replace the hinges or soak them in paint stripper then polish.
If you have purchased a new lock set and the holes do not match the new lock set purchased, the old hole may show. You have to 'build back' wood into the off-center holes. One method is to use toothpicks and carpenter glue.
Check for cracks, other indentations or holes that will not match up to new hardware, and fill with vinyl spackling compound. Refinish the door by sanding or stripping any peeling paint and sand the entire surface. Apply a couple coats of primer, making sure it is compatible with both latex and oil-base topcoats. (This can be tinted to match the topcoat, for ease of coverage).
Remember when painting to brush in the direction of the door's wood grain. When working with a flat door, apply paint with a fine enamel roller, and then use a brush to stroke paint into the surface.
Make sure to use long, vertical strokes and brush toward the middle of the door. If you have a panel door, apply paint in this order: first to the panel moldings, then to the panels, the horizontal rails, and finally to the vertical stiles.
When paint is dry, dress up your front door with "jewelry"; new hardware, knocker and kick plate can update the look of an old door.
P.S. I think I reduced the door making it too skinny, but I think you get the idea! Make it a great day
You have heard it all before that home staging and real estate photographers are on the same wave lengths, that's probably why they have the same clients (Realtors). Your marketing plan should include both a home stager and a real estate photographer to work hand in hand when it comes time to sell
When you are selling a home you need great photography to market homes to buyers. And a real estate photographer needs a home stagger to create a great space to photograph. High-end Architectural photographers don't even show up for a shoot without a stagger or stylist to prepare the home they are selling.
Every day thousands of homes are sold around the world. Technology has given us so many ways of bringing homes to market, but are the homes we view online truly making a connection with the buyers who are looking for the American Dream of homeownership? Are we providing buyers and guests that view our homes a memorable experience or visit? Are we adding value or hurriedly placing our homes on market before they are ready to sell?
Realtors don't always have direct control over what the home seller has done to prepare for a photo shoot: but here are some things you can do to tap into this synergy and use it to your advantage:
Foyer, kitchen and dining room shots:
Living room shots:
Bedroom shots:
Bathroom shots:
If you would like more information on photography and real estate
You have heard it all before that home staging and real estate photographers are on the same wave lengths, that's probably why they have the same clients (Realtors). Your marketing plan should include both a home stager and a real estate photographer to work hand in hand when it comes time to sell
When you are selling a home you need great photography to market homes to buyers. And a real estate photographer needs a home stagger to create a great space to photograph. High-end Architectural photographers don't even show up for a shoot without a stagger or stylist to prepare the home they are selling.
Every day thousands of homes are sold around the world. Technology has given us so many ways of bringing homes to market, but are the homes we view online truly making a connection with the buyers who are looking for the American Dream of homeownership? Are we providing buyers and guests that view our homes a memorable experience or visit? Are we adding value or hurriedly placing our homes on market before they are ready to sell?
Realtors don't always have direct control over what the home seller has done to prepare for a photo shoot: but here are some things you can do to tap into this synergy and use it to your advantage:
More tips I just updated my Squidoo page: How To Sell Your Home With Real Estate Photos / lots of tips http://tinyurl.com/ydnvrxy
Isn't it wonderful when you visit some people's homes and you feel instantly transported to a place of welcome and enjoyment, and when you leave you are inspired about how the home made you feel.
By surrounding our homes with what is beautiful really pays off when you are selling your home, because your guests the buyers who visit will be welcomed by a home that is filled with your intention of establishing beauty and style. Almost everyone loves it when a person's intention to please others is evident. Honing in on welcoming guests at your front door is a great way to bring welcome to your home and sets the tone for what lies ahead. Here are some great welcoming ways to put your best foot forward for how your home looks and making your guests feel welcome at the front door.
Your entrance is one of the first areas that will give your visitors a suitable impression of you and your home. One of the tasks that I recommend when providing a staging consultation to home sellers is to add a welcome mat should they not have one at the front door to add a welcoming touch when buyers are entering their home.
I make this recommendation depending on how ragged or dirty the mat is or if the mat is deeply stained or you can't see the picture or words. If the welcome mat has noticeable holes or tears in it then you would want to replace with something new. The front welcome mat is what people see first and a nice looking welcome mat that is gender neutral and not to fussy is what I usually tell people is acceptable.
You could always put the old one in your basement if it's unfinished, or in a shed or garage. You can also use it in a dog house if it's soft, or clean it one time and use it as a knee pad when gardening. If it is a flat rubber mat you can put it under a cat litter box, or under a piece of something heavy in the attic. The possibilities are endless. You can pick up any of these items at http://tinyurl.com/y88ds42
If your family gets particularly dirty feet you can make your welcome mat last longer by getting one of those shoe brushes shaped like animals, with bristles on their back. These will clean out mud, dirt, and snow from boots so it doesn't all have to be wiped onto the welcome mat.
I started young as a stager, fueled by the colors in a box of crayons, pieces of fabric, yarn, natural materials and found objects. My Grandma introduced me to decorating and homemaking skills.
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