John Alexandrov

Quick, who can name the six income producing activities that agents should be doing every day?

If you've got them built into your schedule you must know them by heart. Lets end the suspense:

The 6 Income Producing Activities

We will talk more about promises and goals down the line as well as the other methodology we use to keep people on track with their schedule, but I think its important to first focus on those six activities...and how simple they really are.

1. Lead Generation - simply the main way to get business

2. Lead Follow-Up - simple if you are lead generating

3. Going on Listings - simple if you are doing #'s 1 and 2 effectively

4. Working with Qualified Buyers - this is hard for a lot of people, but we make it easy by only working with buyers who will sign a contractual commitment to work with us.That way we know they are serious and we don't waste our time...which gives us more time to led gen, etc. I do this in my own business and it frees me up to pursue people I know are serious about improving their business and their life.

5. Negotiating Contracts - easy if we are working with qualified buyers

6. Taking price-improvements - easy if we are doing what's best for our clients

The things that are not simple that we do during the day are things like responding to fives emails at a time, or avoiding these six steps. One thing I know from watching and coaching people in this business is that it's 50 times harder to NOT do the 6 activities above than it is to just do them.

If you're a committed real estate professional, and I know most of you reading this are, take a fresh look at your schedule in 2010 and commit to doing these 6 activities every day. Like Staples says, "that was easy!"

John Alexandrov

www.realestateinnercircle.net

Quick, who can name the six income producing activities that agents should be doing every day?

If you've got them built into your schedule you must know them by heart. Lets end the suspense:

The 6 Income Producing Activities

We will talk more about promises and goals down the line as well as the other methodology we use to keep people on track with their schedule, but I think its important to first focus on those six activities...and how simple they really are.

1. Lead Generation - simply the main way to get business

2. Lead Follow-Up - simple if you are lead generating

3. Going on Listings - simple if you are doing #'s 1 and 2 effectively

4. Working with Qualified Buyers - this is hard for a lot of people, but we make it easy by only working with buyers who will sign a contractual commitment to work with us.That way we know they are serious and we don't waste our time...which gives us more time to led gen, etc. I do this in my own business and it frees me up to pursue people I know are serious about improving their business and their life.

5. Negotiating Contracts - easy if we are working with qualified buyers

6. Taking price-improvements - easy if we are doing what's best for our clients

The things that are not simple that we do during the day are things like responding to fives emails at a time, or avoiding these six steps. One thing I know from watching and coaching people in this business is that it's 50 times harder to NOT do the 6 activities above than it is to just do them.

If you're a committed real estate professional, and I know most of you reading this are, take a fresh look at your schedule in 2010 and commit to doing these 6 activities every day. Like Staples says, "that was easy!"

John Alexandrov

www.realestateinnercircle.net

Part 5 of 6

#5: COACHES CHALLENGE THE STATUS QUO

Living in the status quo can be a comfortable and safe place to be. If only we could maintain the status quo. An interesting thing about the world economy however is that status quo for all effective purposes means “out of business.” Changing market trends, shifts in competition and technology simply don’t allow us to remain in the status quo for very long.

Challenging the status quo is critical to our continued and long term business and personal success.

The Fifth Discipline Fieldbook contains an intriguing exercise called “The Five Whys” that can help to identify the origins of a business problem:

State a recurring situation (e.g. sales are falling) and then ask, “Why is this happening?” Write down the answer, and to that reply ask again, “Why is this happening?” (for example, sales are falling … why is this happening? Customers are opting out of email marketing … why is this happening? We’re sending them too many solicitations … Why is this happening?... ). Repeat
the questioning for a total of five “whys.” What emerges as the root issue may surprise you.

Once you identify your “root issues," you'll be well on the way to increased profits and growth.

John Alexandrov, CEO
Real Estate Inner Circle
www.realestateinnercircle.net