John Cunningham Coldwell Banker Phoenix, Scottsdale, PV

Today there is a 4 bedroom Desert Ridge Home that is listed and has not sold for 473 days! Take a peek at our free publication about Keys to Marketing to get the complete low down; you can even steal some of the ideas to share with your current real estate agent if you already have your home listed and are struggling to get offers (we won't tell).
In the last 30 days 9 of these big 4 bedroom homes sold in the community and on average too 83 days to sell and one of those 9 took over 250 days to to cross the finish line. So why is it that some of these homes took longer to sell than others? Today we will examine that elusive issue and emphatically solve that problem so that you don't have to be among the losers in the marketplace when you decide to market your 4 Bedroom Desert Ridge Home.

We will look at these Top 4 reasons homes rot on the market while others seem to sell with ease:

1. The overall Marketing plan sucks. Google doesn't know about your house
2. Although the home has good bones it doesn't show well
3. The photographs of your home are insufficient
4. The List Price was plucked out of thin air

What used to work still works, but if it isn't coupled with the technology of today it is likely that your home isn't getting marketed the way it should. When keys words are typed into Google that match the description of your home it should result in a 1st page Google result with some type of advertisement for your home, and if it doesn't then you definitely have some work to do. If you would like to arange a meeting so that we can demonstrate how we do this just email me or give us a call at 480-442-1344.

Have you received any feedback from the agents who are showing your home? Has anyone mentioned anything negative about the appearance of the home? If so, take this very seriously. Most of the time people hold back and avoid the confrontations associated with saying what they think, so when someone actually takes the time to tell you about their assessment you need to listen, and realize that you are merely getting the tip of the iceberg. If you need to know exactly what to do to present your home for market you can download our Ready for Market Checklist.

Another great resource is our blog-post about Photographing homes. This is so easy to do right and it always astounds us to see that so many homes are so poorly advertised because the photographs are of low quality. Read that post and you will be able to fix that problem if it needs it.

Pricing is not easy, but our 30 - 60 - 90 Day Pricing Strategy will take the anguish out of that process. Pricing a home to sell is easy if you have the information you need. Most of the time people price their homes by emotion rather than fact and that's why home sell for less than they are originally priced at. That's why some homes sit for 250 days on the market and others sell in 40 days.

We would love to talk with you about selling your 4 bedroom Desert Ridge Home and are confident that we have the solutions in place to make that happen so that you can move on with your life and make the selling of your 4 bedroom Desert Ridge Home as thing of the past. Send us an email if you would like to meet with us or just give us a call at 480-442-1344. Make sure to sign up for our Market Updates so that you can be in the know for Desert Ridge Real estate.

Want to connect? Catch me on twitter @JohninPhoenix.

There are lots of different kinds of homes within the various Desert Ridge Home Builder communities.

Isn't it great when you are searching for information on Google and you happen upon a website that has everything you need to know about a certain topic? Those are the websites that I bookmark. And isn't it nice to know that if someone is searching for a home in Desert Ridge and they want to search by community it can be done from one site? PhoenixDesertRidge.com has a sidebar on most of the pages that lists the many builder subdivisions in Desert Ridge. Some of the notables are Aviano, Fireside, Toscana, Bella Monte, Chaparral, & Delmonico.

If you have searched Desert Ridge we all know that it is easy to lump all the homes together in one big pile, but what if you want to live in a Toll Brothers community, a DR Horton Community, or a Pulte community? We have taken the leg-work out of this for you by creating these custom Desert Ridge Home Searches for you. We know that you are busy and we know that convenience is premium when we are taking time form our day to surf the web for something.

We hope that you will enjoy this commitment to your convenience if you are looking for a Desert Ridge home. We know that you will find it easy to look for the exact type of home you are hunting for if you are looking for specific Desert Ridge Home Builder communities. And if you are ready to sell a home in Desert Ridge we have good news for you too.

Visit our Marketing Resources tab on the website to see our free downloadable library of marketing resources that are sure to help you fetch top dollar when you put your home on the market. We are committed to continuing to grow this collection of downloads and will look forward to keeping this information free and available to anyone who needs solid information when it is time to sell a home.

Another great source of information are the Market Updates that we provide. Every week we run our reports and draft a presentation that is quick and to the point so that you can see what homes have recently sold for in your community. Feel free to sign up for these Updates and we will email them to you each week.

Desert Ridge Homes with Pools is a search that was one of twelve searches that sprung up when I began designing the PhoenixDesertRidge.com website. I wanted to make sure that all of the home searches were a one click navigation process that did not require any typing or field drop-down selections at all. Just one click was the goal. As an agent I quickly learned how to create and save searches for specific areas that matter to my clients. As a Desert Ridge agent I know that there are certain elements that are common to a specific buyer like number of bedroom or single level homes, etc.

The Desert Ridge Homes with pools search will make it easy for anyone wanting to search for Desert Ridge Homes from a pc, Mac, iPad, or smartphone because there are no fields to type in. All of the searches at PhoenixDesertRidge.com are initiated with a big, bold button that can be pressed with a finger or a mouse. Once the search is initiated all of the homes in the community that are active will populate the screen. From here the viewer can see the property photos, tax information, listing history, current listing report, map, and more from this interactive page.

If you are beginning your desert Ridge home search you can benefit by knowing what homes are actually selling for in addition to seeing the advertised price. Check out the Market Updates tab to see a weekly report on what has sold in the area and for how much.

If you have a home in Aviano, Fireside, Cielo, Villages, or any of the other great areas in the Desert Ridge Master plan community and are thinking about selling your home you can take advantage of the Market Resources where we are constantly expanding our library dedicated to marketing Desert Ridge homes. All of the tools here including reports, ebooks, and recordings are free and easy to access via download, so feel free to check out the options.

Let us know if there are any topics that you would like us to research in the Desert Ridge area and we will gladly do it. And please let us know if you were able to give our Desert Ridge Homes with Pools search a try and how it worked for you.
If you would like to connect with us please catch up with me on Twitter, email, or just call 480-442-1344.

Aviano at Desert Ridge is and always will be the crown jewel of the Master Planned community of Desert Ridge. I was curious to know what exactly happened with prices in 2006 as compared to today and just like everything else here in the valley prices were 40% higher in 06. In 2006 there were 42 homes sold and closed ranging in square footage from 1490 to just over 5100. One buyer paid a remarkable $1,050,000 for his 2642 square foot home (that’s roughly 400 bucks per square foot as compared to the 2011 average resale average price per square foot of $126/square foot.

Surrounded by beauty Aviano at Desert Ridge is a great place for families and singles alike to live and enjoy life in the North Phoenix Desert. At it’s inception in the 1990’s Desert Ridge was a pioneering neighborhood at the edge of the world and today it is the center of the world here in the valley of the sun. The urban life couldn’t be more convenient with the adjacent shopping and eateries located in the Desert Ridge Marketplace and City North development.

The harsh reality of dollars paid for homes in Aviano in 2005 & 2006 era is perhaps equaled by the opportunity available at todays incredible prices. There are Homes with pools, homes with 3 car garages, and homes with 4 & 5 bedrooms. To top things off Aviano is adorned with a street-scape and architectural elements that really set it apart from everything else in this fine master plan.

The investment that Toll Brothers made in the landscaping along the streets, in the parks, and around the community center will always set Aviano at Desert Ridge apart from other builders efforts in the development.

If you need to know how to effectively market your Desert Ridge home for sale we have a great and growing library of Free Downloadable Marketing materials found in the PhoenixDesertRidge.com Marketing tab for your instant access. If you are interested in buying a home in Aviano at Desert Ridge the 12 Custom Searches will be the best starting point for you.
Questions? Suggestions? Let us know. You can email us, or call us at 480-442-1344. You can rach me, John Cunningham on Twitter @JohninPhoenix.

Check out PhoenixDesertRidge.com/blog for more community information

Cielo at Desert Ridge-Delmonico is another outstanding community adorning Desert Ridge with another fine collection of DR Horton homes ranging in square footage from 1800 to 4000 and 14 different floorplans. The diversity of elevations and color schemes makes this collection of homes appear custom in nature while offering affordability all in the same breath.

With the 101 freeway being so close by (less than a mile) everything is nearby. City North and Desert Ridge Marketplace are both packed with lovely restaurants, fine shopping and entertainment. The world recognized Mayo Hospital is at the back-door, and the community is served by the excelling Paradise Valley School District which is raising the bar for education among public schools and competing with the private schools for bragging rights.
These homes are appointed with finishes that are top shelf: granite stone countertops, backyard landscaping, window treatments, and tile floors in the kitchens, entries, bathrooms, and laundry rooms. These homes are designed to flatter and will not let you down. Take a look at the available Cielo AT Desert Ridge-Delmonico and all of the DR Horton Desert Ridge Homes today.

PhoenixDesertRidge.com is designed to help you be able to quickly pull the important elements of what is important to you in a home to the surface. Check out the dozen preset home searches. Take a look at the weekly Market Updates page whre we give you the numbers for the previous weeks sales (addresses and sales prices) in a quick video. And, make sure to visit out marketing resources tab where you will see a growing library of free downloadable resources for patrons to access as you please.

Need more information? No Problemo! Toss us an email, call or text 480-442-1344, or catch up with me (John Cunningham) on Twitter @JohninPhoenix.

* If you have noticed anything interesting in the community that you would like us to write about, photograph, or video tape please let us know so that we can share your discovery with all of our readers.