Most listings expire for two main reasons.
•· First, they are priced too high
•· Second, they are not marketed correctly.
As Real Estate Agent in Lee County I care about my clients. I want you to achieve your goal of selling your home.
Price:
Why was your home overpriced? Did your former agent do a comparative market analysis? Did your listing contract reflect that price or did you "talk your agent" into listing at a price that was not in line with the current market value in your area? A listing agent who will take an over-priced listing, knowing full well that the property will "sit" for months without any activity, is not doing you any favors.
To be perfectly truthful, any agent can use your high priced listing to his/her advantage. If a prospective buyer inquires about your property, a buyer's agent will show them your home knowing full well that the prospective buyer won't "go that high" and then show them a comparable property at "fair market value" and close the deal. It should have been your home that sold.
Work with an agent who knows the local real estate market and can show you in black and white with a CMA (comparative market analysis) of your neighborhood and local sales figures. Don't put an "emotional" price tag on your home.
Perhaps you are not in the financial position to offer a conventional sale to a buyer. You may be "upside down" on your mortgage. In this case, we need to explore the possibility of a "short sale".
Marketing:
Did the description of your home say "Nice 3/2 with pool"? or did it emphasize the qualities of your home?
As I look through the expired listing on our local MLS, I am not surprised why some listings expire. There might be one fuzzy picture of the outside of the home taken from the tax rolls and a basic description that would fit almost any home in the area and a price that just doesn't "fit".
How much internet exposure did your property get? Do you know how your home was marketed? Did you receive weekly updates from your listing agent?
Homes expire because of lack of communication from the listing agent to the seller about the Real Estate Conditions in the local area. In today's market especially agents need to continually re-evaluate current local market conditions and adjust the strategy for selling your home. It may not always be an adjustment in price. It might be painting a couple of rooms and cleaning the carpets or some repair work that you've put off. All possibilities need to be explored.
The relationship that develops between you and your Real Estate agent needs to be built upon Trust. When you have trust in your agent, you will trust the recommendations that they make to get your home Sold.
Trust is developed through Communication. The majority of sellers I talk to whose listings have expired will tell me that the last time they heard from their agent was when they signed their contract. A lot of them weren't even aware that their house wasn't on the market anymore.
If your listing has expired or is about to expire and your home has not sold, I would appreciate the opportunity to show you my pricing and marketing strategies.
When you have any Real Estate questions, whether you are Selling, Buying or are interested facts about the current local Real Estate market, please call me at 239-826-7322.
BLOW OUT PRICES STARTING AT UNDER $77,000
WITH LOW DOWN PAYMENTS
Warranties
Concordia is a classic Florida lifestyle community that features resort living at home. Whether you live and work in the Fort Myers/Cape Coral area, are looking to retire in Southwest Florida or are looking for a seasonal residence, you will feel at home at Concordia.
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For more information call:
Joni Gordon
Prudential Florida Realty
239-826-7322
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If you are a first time home buyer or even if you are looking for a second home or even an investment property, you may not want to overlook this terrific financing option.
Not only can Home Path financing work for Primary homes with no PMI, but also second homes and investments.
The neat thing about Home Path is that the seller, Fannie Mae will do seller concessions up to 6% of the sale price for primary homes. There are also benefits for second home buyers and even investors.
Structured correctly, the client can pay as little as 3% in total for a primary home.
Here is an example
Say a home is listed at $100,000
The buyer has to put 3% down or $3,000.
Since there is no appraisal, you can offer $106,000 and ask for 6% in seller concessions.
Since the seller is paying for the closing costs, you end up with only $3,000 out of pocket.
This is the best part. If done before November 30, you may qualify for the $8,000 first time home buyer tax credit.
It is possible that you could actually get money back for buying a home.
In this case $5,000!
What are you waiting for? You must close before November 30th to qualify for the $8,000 Tax Credit!!!
Your home is one of the largest investments you will make in your life. In order to make sure that the transaction goes smoothly it is of vital importance that you choose the right agent to represent your interests. The right agent will be someone whose experience and personality makes you feel comfortable; one who has honesty and integrity; one who is working for you to make sure that your transaction is accomplished in the least amount of time with the least amount of stress to you.
Here are a few helpful tips to make your home buying process go a bit smoother.
GET PRE-APPROVED:
Do you already know how much home you can afford? There is nothing more frustrating than looking for a home, finding the perfect home, and then discovering that it is out of your price range. I can recommend a lender(s) who can determine the different financing options available to you. When you find the right lender, have them get started on the paperwork process right away so that you are ready to buy when you find the home of your dreams. With the current economic condition, this is a necessary step, as most purchase contracts are not being submitted unless the prospective buyer can provide pre-approval from a qualified lender, or proof of funds for a cash buyer.
If you think you may have difficulty in obtaining conventional financing, I may be able to help you with Seller and/or Owner Financing.
AVOID MAKING MAJOR PURCHASES:
To determine the cost of the home you can afford, a lender uses your debt-to-income ratio. This ratio is based on the percentage of your gross income that you spend on debt. Your debt ratio will include:
If you take on more debt just before buying a home it is going to have an impact on the amount of the loan that the lender will finance.
SIGN UP FOR PROPERTY WATCH SERVICE:
In order to make an educated decision you need to know what is available and the current market value.
You can sign up for a free Listing Book Account at
www.jonigordon.listingbook.com
New listings will be e-mailed to you in a daily report. This account gives you access to the same database that we use in the Real Estate industry - and you can access it 24/7 from any computer!!
Listing Book will provide you with up-to-the minute data on all of the properties on the market that are of interest to you. The best homes move quickly so you need to make sure that you are aware of the available inventory at all times. DON'T MISS OUT !!
HAVE A HOME INSPECTION:
Your purchase contract will usually have a clause that states that the contract is contingent upon the buyer's acceptance of a satisfactory home inspection.
The last thing you want to find out after you have bought a home is that you have purchased a home with problems. By that I mean a home that is full of defects that are going to end up costing you a lot of money. Save yourself a lot of time in possible lawsuits and/or renovations by bringing in a licensed home inspector before you buy. Your buyer's agent will be able to suggest at least 3 inspection companies for you to choose from. Keep in mind that the payment for this inspection is paid up front and is non-refundable even if the inspection is unsatisfactory. Depending on your area, it may also be advisable to include a pest inspection for wood boring insects.
If any problems are found it will keep you from making a bad decision or help you negotiate a better price.
REMEMBER:
When you have any questions I am always just a phone call or email away.
Joni Gordon
Prudential Florida Realty
239-826-7322
Email: gordonjoni@yahoo.com
www.jonigordon.listingbook.com
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