The primary goal of social media marketing is to stimulate interaction between producer and potential consumers. Using online social networks correctly can help you achieve that goal, but the benefits to participating in them reach well beyond the preferred end result. An interesting tech article in the L.A. Times talks about the the effects of social media networks, applied to the political arena.
One of Barack Obama's technology managers, Scott Goldstein, said that in addition to using online social networks like Facebook to reach out to new potential voters, they also found them helpful "to make sure that we were providing people information on all of these different social networks so that if they never came directly to our website or signed up for our e-mail list they still knew that the campaign was reaching out to them."
So for example, with the simple click of "Become A Fan" or "Add to Friends" on Facebook, thousands of potential voters might have opted into continued communication from the Obama campaign via status updates, events, posted items, etc. It's this type of "passive opt-in" that doesn't sign people up for mailings, doesn't devote them to campaign contributions, but still manages to keep them in the social networking loop of the campaign. Even if they are not interested in making calls on behalf of the campaign, or working at a polling place, the value of these smaller connections cannot be ignored.
It just goes to show you that all the little interactions you have on sites like Facebook, Twitter, Yelp!, and others can add up to something groundbreaking in the end. So don't sweat so much about the big-picture when participating in these networks and get your "hands dirty" on a regular basis. You might be surprised to find a groundswell of support for your business in the end.
The primary goal of social media marketing is to stimulate interaction between producer and potential consumers. Using online social networks correctly can help you achieve that goal, but the benefits to participating in them reach well beyond the preferred end result. An interesting tech article in the L.A. Times talks about the the effects of social media networks, applied to the political arena.
One of Barack Obama's technology managers, Scott Goldstein, said that in addition to using online social networks like Facebook to reach out to new potential voters, they also found them helpful "to make sure that we were providing people information on all of these different social networks so that if they never came directly to our website or signed up for our e-mail list they still knew that the campaign was reaching out to them."
So for example, with the simple click of "Become A Fan" or "Add to Friends" on Facebook, thousands of potential voters might have opted into continued communication from the Obama campaign via status updates, events, posted items, etc. It's this type of "passive opt-in" that doesn't sign people up for mailings, doesn't devote them to campaign contributions, but still manages to keep them in the social networking loop of the campaign. Even if they are not interested in making calls on behalf of the campaign, or working at a polling place, the value of these smaller connections cannot be ignored.
It just goes to show you that all the little interactions you have on sites like Facebook, Twitter, Yelp!, and others can add up to something groundbreaking in the end. So don't sweat so much about the big-picture when participating in these networks and get your "hands dirty" on a regular basis. You might be surprised to find a groundswell of support for your business in the end.
Facebook is becoming one of the most prominent websites on the internet today. With the user base growing and the overall reach surpassing its competitors, Facebook is now a top online destination for real estate consumers and top producing agents alike. Each and every day, real estate brokerages are finding new ways to use Facebook to reach out to existing consumers and to extend their reach to new potential buyers and sellers. Whether they are trying to push featured listings or simply stir up a conversation in their local market, these Facebook real estate innovators are constantly trying to expand their total online presence throught his channel. Opening your door to Facebook will help you accomplish your overall online marketing goals.
It's no secret that your competition is constantly trying to expand their consumer base, whether it be through traditional marketing or giveaway campaigns. And now, through Facebook, they are expanding the reach of their potential consumer base through social menas and therefore have a greater chance of connecting with the dwindling supply of active buyers and sellers in today's market. Facebook's user base and overall reach is growing very rapidly. So here are a few ways in which you should start to use Facebook immediately in order to make sure that you are not left in your market's social networking dust.
Your Facebook Profile
Create one! You may be used to creating identities around your company, or your brokerage, however in Facebook it is more about connecting with the individuals on a personal level rather than professionally through a corporate identity. So don't be afraid to let your professional and personal life shine through in your descriptions and other profile content.
Participating in the Facebook Marketplace
Here is a great place to show off your real estate supply. Facebook has a great housing marketplace to show off properties for sale or rent. Here you can publish all the necessary info need about your properties in hopes that someone looking for what you have to offer could find it right on Facebook!
Social Opportunities with Facebook Photos
Facebook gives its users the ability to publish and unlimited amount of photos for free. All you do is upload them and create albums, Facebook does the rest. To take advantage of this great service and to help you market your real estate supple you should start by creating albums per property. Whether you only have a few pictures of 60, Facebook can occupy them all and gives you an additional chance to let people view what your supply has to offer in visual form. Each individual photo also lets you make tiny captions, this should be used to describe the photo and what your user is viewing. Your photos, if they are interesting, might yield comments from other users. These can be great opportunities to interact with people as entire conversations can be had through photo comments.
Joining and Creating Facebook Groups
Facebook allows individuals that share the same common interest to form groups. If you find groups that pertain to you local area of interest, join up and establish yourself an area expert for that group by simply being an active member of the group. Responding to user comments, sharing news and advice, and simply befriending other group members. Starting your own group is another way to take advantage of the group services Facebook offers. Creating groups like, "First-Time Home Buyers in Salt Lake City" or "Home Sellers in Frisco, Texas" might attract users pertaining to an interest that can really benefit your business. But you have to make sure to update your group and be active with it, even if no one else in the group is. Otherwise, you won't likely get much from it.
Facebook Status Updates
Here is your chance to publish real time personal and professional news. Facebook's status update allow you too publish information and push it to your community in seconds. If you have price reductions or a new listing, the second that news item appears in your professional life you can notify your Facebook friends instantly. Taking advantage of this feature is very beneficial, as when users login, the first thing they are notified of are recent status updates. As with anything, try not to spam people with status updates, as Facebook makes it easy for people to ignore the updates of others who are sending out messages they don't find regularly useful or interesting.
Shooting and Uploading Real Estate-Related Videos
One of the more advanced features Facebook offers is the ability to upload regular and high-def videos. If you have created online slideshows or video tours of your properties you can post and share these with the Facebook community. Or you can sit right in front of your Macbook laptop and discuss real estate topics into the web camera, uploading the video instantly when you are finished using the Facebook video interface. Then Facebook makes it so easy to share the finished video by posting to your profile, sending it to friends, etc.
Understanding Privacy Policies
Facebook is always trying to improve its policy settings for its users, whether a user wants to only be seen by a few friends or the whole Facebook family. Since your main goal for Facebook should be to gain additional reach for your business you would benefit by opening up your facebook profile to all of facebook. If you were to lock it up to only your metro or rural area, you risk the chance of not being seen by the maximum possible community. If you have any information that you would like not seen by some users, we suggest either not adding it to your profile, or exploring the advanced settings of Facebook's privacy settings in order to selectively hide it.
Partner With Other Influencers
Once you are close to becoming a social networking influencer, then you will be taken more seriously by established influencers. Potential partnerships with these users include content authoring (guest posting on another users profile who has influence), cross-promoting (where you both solicit your friends to befriend the other influencer), and specific promotional initiatives sponsored by both parties (like a graphic design contest set up and endorsed by both influencers).
Start Aggressively Marketing Your Social Networking Brand
This is the final stage. When your social networking presence is generating income, and you are ready to go after a much larger audience, the time has come to start exploring aggressive marketing options such as impression-based contextual advertising and cost-per-click based search and contextual advertising. You can even start working your social networking brand into radio, print, and television commercials to increase your profile readership.
So to summarize, these are some great things to keep in mind when you use social networks like Facebook, LinkedIn, Digg, and other sites to connect with people who may be interested in your sevices now or at some point down the line. Please feel free to comment with any tips you've found useful, and your feedback (it's always welcome with open arms here).
Additional Social Networking Resources
Here are some additional articles on building up your social networking sway that you might find helpful:
Monster.Com's Seven Tips For Social Networking
Tellin It Like It Is' Social Networking Tips For All You Whiners
Peoria Magazine's Social Networking Tips for Businesses
About Real Estate Marketing Blog
Real Estate Marketing Blog provides free marketing advice to Agent Image clients, as well as real estate professionals around the world. Staffed by certified search engine marketing experts, the REMB editorial board maintains its focus on practical, high-quality articles that are written in a simplified manner that doesn't require a PhD to understand. It also encourages participation from its readership
Be Mindful Of Grammar
Unless you are targeting a demographic that does not particularly value traditional English syntax, stick with regular spelling, grammar, and formatting in your social communications. Don't use ALL CAPS in your post titles, or excessive special characters and punctuation. Make sure there are no spelling mistakes or grammatical errors in your original content. This just gives your friends the impression that you are proud of your social presence, and make the effort to present yourself professionally. This will impress many people who are unaccustomed to seeing correct English writing in websites, blogs, email, and social networking profiles.
Don't be afraid to take content that you find fun or stimulating and share it with your social community. YouTube videos are a perfect example of the kind of content that is frequently borrowed and shared amongst social network participants. If you are the first person in your community to share that content, regardless of whether you were the original creator or not, you can gain credibility with your community for being someone who knows where good content is. And that can lead people to be more interested in initiating communication with you, especially when they find something relevant to what you are known to share with the community. So go ahead, dig into the newswires and video websites to find yourself something worth sharing with your friends.
Use Relevant Resources
Engage Social Influencers
Since you aren't a social influencer yet, you might as well see if you can learn something from interacting with one. Ideally, you want to immediately seek out who the influencers are in your community, and start communicating with all of them. Comment on their posts in a meaningful fashion, send them articles you think they might find interesting, ask them questions (people love to be viewed as an authority on matters). If you think they wouldn't mind you asking, see if they will share some tips for using the site. The ultimate goal with this is to make yourself known in a positive light to all the influencers in your community so that down the road you can leverage those initial relationships into rewarding partnerships. You'll know you're gaining traction when influencers start mentioning you in their posts, or use your content as a resource.
Market Your Social Networking Profiles
Don't forget to put your profile URLs on your website, blog, email sig file/stationary, and other profiles. Also put it on your mail stationary, business cards, postcards, flyers, business storefront, bumper stickers, calendars, pens, and any unique promotional items you regularly give out to support your real estate business. This will help drive new and interested parties to your profile who might not have otherwise thought to look you up on these social networks.
Advanced Social Networking Techniques
Those basic steps should really keep you busy for awhile. If you apply these techniques on a daily basis for six months, you're certain to make significant headway towards becoming a social networking influencer. Once you start to gather a following, here are some things you can do to help put yourself over the top.
Tie Your Social Networks Together
This goes back to branding. If you have a presence on several social networks, see if there's any way you can start to get the different networks you're on to start interacting with each other. Make mention of exclusive original content on Facebook from LinkedIn, for example. These kinds of cross-promotions can get your connections even more involved with your brand. If you can successfully get a contact from one social network to also add you on another, that just doubled the potential opportunities for interaction with that person.
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