Are you a Lone Wolf or do you summon the power of synergy?
If you take a list of the top 100 business books of all-time (regardless of industry) and look for an absolute common denominator, a key to success or the magic potion, you will find two that are very prominent: visualize your goals and learn to work with great people. For today, I am going to chat for a second about the ladder: synergy.
synergy |ˈsinərjē| (also synergism |-ˌjizəm|)
noun
the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
There exists in the World, very few people with the ability to conquer an industry and profession as a Lone Wolf. Even the most elite to ever exist had a supporting cast, or team, that helped them bring their legendary status to fruition. Take Michael Jordan for example; although players such as Scottie Pippen and Dennis Rodman will never be known as the player that Jordan was they played an integral role in bringing 6 NBA Championship trophies back to the Chicago Bulls. Even if Jordan had been allowed to play by himself, he would have never acheived the same level of success without synergy.
If you had a chance to see the award winning movie, The Social Network, than you know that, while Mark Zuckerberg (Founder of Facebook) was able to create an amazing portal for students to communicate with each other by himself, it took a team of people to create the billion dollar company that exists today. Synergy.
The gift of gab and a magnetic personality can take you far in Real Estate but it is the use of synergy that makes you a
force in the market. It is not about your way, or their way. It is not about the right way or the wrong way, but it is about a better way! So the question is do you have your billion dollar team? Do you have your Scottie Pippen's and Dennis Rodman's in place? Okay, not literally; you may not need someone with full body "tats & piercings" that occasionally dresses like a woman... What I mean is do you have people that have a "championship" level of thinking like you do? Are you delegating your weaknesses to people that fill those voids? Do you all have the same goal in mind for the "team"? Being surrounded with people that expand your level of thinking, hold each other accountable and strive for the same results is like having the magic whistle in Super Mario Bros 3 (i.e. - a shortcut for those who didn't play...)
Some suggested reading would be books like The 7 Habits of Highly Successful People by Stephen Covey or Think and Grow Rich by Napolean Hill. They allude to the powers of synergy many times over in these best-sellers. For us in Real Estate our "teams" can consist of people that we employ directly, that work in the same office and people that work out in the real world. Many top producing agents have teams of buying agents, marketing managers, web developers and ops managers. How else could they handle that much business? But what do we use until we get to that level? Many offices have fantastic resources that, often times, go unused such as graphic design artists or in-house attorneys and lenders. Even when your office/broker does not employ people of this nature make it a point to keep track of the different title companies, attorneys, lenders, etc. that you use in your every day business and create relationships with these people so that you can call on them when needed. You may be surprised when you do when a referral comes from one of these people! There is a certain art to creating relationships such as these and it can be learned by immersing yourself into the book How to Win Friends and Influence People by Dale Carnegie.
I'm no expert myself but I'm continually working on it. I've taken a lot of time to carefully assemble the team of people that we use and I'm proud of who we are. I do not directly employ one single person but have made many professional contacts that I've turned into resources for my business. I'm always looking to find a win-win, I'm always looking to understand before being understood, I'm always looking for synergy!
If your looking to add to your team, ask yourself what can I do for this person and try to have an open conversation with them about working together and creating synergy. A great method (as a Real Estate Agent) is to ask them if they accept referrals. Find out who their "best customer" is and promise that you will help bring those customers in as you are a very active Real Estate Agent in the community. If they like the idea you may even propose a "fair trade" so that they may send you referrals as well. The more you engage into this type of win-win relationship, the easier it will be for you to also ask these people to be a part of your team. Will you get "no's" and doors shut in your face sometimes? Of course, but don't foget; this is sales - you signed up for it.
-Josh Kercher of The Kercher Group (Reinhart Realtors)
Who is Josh Kercher and why Reinhart Realtors in Ann Arbor, MI?
Did all these people come to Ann Arbor to see Josh Kercher?

While I appreciate the thought (and I DO have many great friends in Ann Arbor) I don't believe all these folks came together for anything that I've done... I am an active member of the community and am very proud to participate in several charities including the Mott's Children's Hospital Greise/Hutchinson Champions for Children's Hearts Golf Event. I love my city of Ann Arbor and I help new (and current) residents find ways to call it home everyday! So go ahead! Google "Ann Arbor" and "Josh Kercher" and take a second to contact me before your next trip to Ann Arbor so I can help you see if this will be your next home : )
You may also want to take a free second to view our many listings on the Reinhart Realtors website! As Ann Arbor's #1 Real Estate Brokerage with over 40 years of experience: we know our city like no one else!
Here is an excerpt from a recent publication where I was introduced... shameless plug :P
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A genuine professional within his field, Josh Kercher promises his clients the most intelligent route to their most important goals by leveraging something he has surrounded himself with: experience.
Having worked as an entrepreneur and as a professional in the automotive industry prior to focusing on helping clients buy and sell homes, he possesses a valuable understanding of working with clients that have hectic and demanding schedules.
His previous experience working, almost exclusively, with local business owners and professionals provides him with the ability to navigate through large transactions without disrupting the rest of his clients lives. And, having significant experience with today’s technology, he’s able to maximize these skill-sets making transactions happen quicker and more efficiently; allowing home-owners a chance to settle in quickly and investors to move on to the next acquisition with alacrity.
A home-owner, himself in the Ann Arbor area, he’s witnessed firsthand the ebbs and flows of the marketplace, and how its changes affect its buyers and sellers.
“Buying a new home can be a daunting experience. I work with the number one Real Estate company in Ann Arbor and have a strong reputation for exceptional time management and look forward to working with my clients, utilizing all the latest tools to help them make educated choices that will, hopefully, exceed their expectations, both in the short term satisfaction and also in long-term appreciation,” Josh explained.
No matter how simple or complex the circumstances, Josh will work hard to ensure that your real estate transactions are smooth, rewarding and results-oriented. The loyal clients he earned in the Automotive Industry will attest to his professionalism and dedication to outstanding service.
Backed with the support of Ann Arbor’s number-one real estate firm, Reinhart Realtors, Josh supplements his talents with amenities such as Reinharts in-house real estate services. What’s more, he works in an environment that’s tailored to address and satisfy the unique needs of the Ann Arbor market. With more than 180 of the area’s most accomplished agents and brokers working in harmony to ensure that all clients represented have positive, fulfilling experiences, Reinhart gives Josh the kind of leverage we think you will be very pleased to have working, directly, for you.
On a more personal note: Josh is an avid golfer and a member of the Lake Forest Golf Course. He is also the owner and founder of the men's barber-salon and boutique store opening downtown Ann Arbor in 2011 called MAN UP [men's boutique]. His family also owns a Hops farm in Grass Lake, MI (Michigan Hops Company) and they are enthusiastic home-brewers.
Active within his community, Josh devotes time and energy to working with several animal rescue operations. He is a member of the Ann Arbor Chamber of Commerce and the Ann Arbor Board of Realtors. He also works with a program called Supercamp where he helps troubled young children and teens develop their academic skills and learn to open up to communicating and realizing their full potential. He’s quite handsome, can heal the sick, and Chuck Norris is his butler.
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