Here is how a smart Atlanta Realtor won a listing over competing Realtors . . .
Background: the client lives out of state and has a vacant home in Atlanta to sell. Because of many conflicts, the seller can not come to Atlanta to interview Realtors. The Seller looked on line and found Realtors that had superb REALTOR.COM photographs for their current listings. He contacted a friend to hold the house open and invited the few Realtors he selected via the photos to visit the property and e-mail him with their proposal to list and sell the home for him.
One of those Realtors called me and asked me if I would mind going with her to view the property and advise her regarding staging and the cost.
My Response: I WOULD LOVE TO! :-)
We viewed the property together and noted that she was the only Realtor there accompanied by a home stager.
So now it's time for this savvy Realtor to respond and try to win this listing with no face to face contact . . .
Here some excepts from this Realtor's e-mail response to the seller:
". . . Having now gone over the comparable properties in the area and viewed what is selling, what is not, etc., it is our belief that your home certainly has the potential to sell quickly and for the top dollar this market will bring if you are willing to follow the "formula" that we believe is responsible for our success.
That would mean having the home properly staged and videoed, correctly priced, and extensively marketed. . . .
. . . I am forwarding the proposal to you that I asked our stager to prepare so that you would know what those costs would be (see attached monetary proposal and written agreement from Peachtree Home Staging) . . .
. . . I would like to share with you a partial list of the days on market we have recently experienced using Peachtree Home Staging and our videographer.
. . . days on market: Bellperche (89 days), Lovejoy (28 days), Cordeiro (26 days), Cooper (27 days), Hayes (90 days), Moore (14 days.)
. . . We would certainly love to list your home using the above plan and would aggressively market it to the best of our ability. We only list homes that we truly believe can become a happy statistic that we will gladly share with future sellers . . . "
She got the listing HANDS DOWN! More importantly though the seller has won. Excellent Realtor and having it staged and professionally videoed is going to help it sell!
I'll post before and after pictures of the home in July
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How folks live in a home is their business, how folks present the home for sale is our business!
For tips on how to prepare your home for sale and information on staging a home in Atlanta, visit the web site of PEACHTREE HOME STAGING or call us at 770 595-8809.
We do occupied and vacant home staging with professional perfection! Visit our portfolio at http://www.peachtreehomestaging.com/beforeafterphotogallery.htm
Peachtree Home Staging is a proud APPROVED AND ACCREDITED Business of the Greater Atlanta Better Business Bureau (BBB) and the Georgia State President of the Real Estate Staging Association (RESA)
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Georgia MLS# 02690100
Yesterday, Peachtree Home Staging completed a redesign project for this beautiful home in Brooks, Georgia. This great property is just 15 minutes away from the heart of Peachtree City and a quick 30 minutes from the Atlanta Airport.
Peachtree Home Staging was able to use the home owners furnishings and many of their accessories. To complete the project Peachtree Home Staging added a few accesories in each room to finish the look!
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How folks live in a home is their business, how folks present the home for sale is our business!
For tips on how to prepare your home for sale and information on staging a home in Atlanta, visit the web site of PEACHTREE HOME STAGING or call us at 770 595-8809.
We do occupied and vacant home staging with professional perfection! Visit our portfolio at http://www.peachtreehomestaging.com/beforeafterphotogallery.htm
Peachtree Home Staging is a proud APPROVED AND ACCREDITED Business of the Greater Atlanta Better Business Bureau (BBB) and the Georgia State President of the Real Estate Staging Association (RESA)
Peachtree Home Staging recently staged a vacant home in the Atlanta metro area, located in Newnan, GA. Yesterday I popped in with the listing agent to check on things at the home. The home has gone under contract and I will be de-staging soon.
When we got there, the home buyer and her agent were also there with the home inspector. 
We all politely began to make introductions.
When the listing agent introduced me as the home stager for the property, the home buyer let out such a loud delightful squeal it startled all of us!
Immediately she asked me if I would come to her home she needs to sell and stage her "soon to be vacant" home in Biloxi, Mississippi!
We all laughed as Biloxi is a tad further than I am willing to travel; and I think my travel expenses (which would have to include some casino time) would be a little over the top for practicality.
I was so pleased to hear feedback on our home staging direct from the buyer. She couldn't say enough about our display and how impressed she and her husband were. They knew right away that this home was going to be perfect for them and how they live, entertain and relax. The staging played a major role in that the home is custom built with unique features, and flows room to room with no adjacent hallways. Having each room displaying furniture properly painted a clear vision on the function and size of each room.
This is the large oversized family room. I never saw it furnished; but I was told they designed it to have an abundance of seating, big screen television and a pool table. There are entrances to this room from the kitchen and the master bedroom, which made it's purpose a little confusing when showed vacant.
As you can see from the photo above we put in a "game table". The abundance of seating and TV viewing is demonstrated clearly in the following after photo as well.
I am always so appreciative of the complimentary comments we regularly receive from the home sellers and from the Realtors regarding Peachtree Home Staging's value to the sale, design work, and focus on the homes features. It is not often, however, that we get an opportunity to hear straight from the buyer how our home staging actually impacted their choice of the home. Sharing the excitement and enthusiasm with this buyer was a real treat!
The home staging industry prides itself on the results and joy we bring to the home seller . . . But what great results and joy staging brings to the buyers as well!
So what's my home stager need? I'd like to find a good home stager in Biloxi, Mississippi that I can refer to these wonderful people! If any of you home stage and service Biloxi, or know someone who does, please let me know!
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How folks live in a home is their business, how folks present the home for sale is our business!
For tips on how to prepare your home for sale and information on staging a home in Atlanta, visit the web site of PEACHTREE HOME STAGING or call us at 770 595-8809.
We do occupied and vacant home staging with professional perfection! Visit our portfolio at http://www.peachtreehomestaging.com/beforeafterphotogallery.htm
Peachtree Home Staging is a proud APPROVED AND ACCREDITED Business of the Greater Atlanta Better Business Bureau (BBB) and the Georgia State President of the Real Estate Staging Association (RESA)
TRY . . .
The home sellers tried to sell vacant April of 2007 through October, 2007
-- No Buyers --
TRY . . .
and then, the same home sellers tried to sell vacant February 2008 through July 2008
-- No Buyers --
AGAIN?
ABSOLUTELY . . . As the saying goes, try, try again!
The home sellers hired Peachtree Home Staging in Atlanta to consult on overall marketing solutions for this property, including modest floor plan alterations, as well as exterior and interior presentation.
Peachtree Home Staging hand selected all of the furnishings, coordinated the delivery as well as the placement.
Specific accessories were also hand selected by Peachtree Home Staging from the company owned vast inventory.
So what happenned when they tried again?
UNDER CONTRACT IN 26 DAYS !!!
I believe one often needs to try, try again . . . but when it comes to selling your home; try it professionally home staged by Peachtree Home Staging the first time around!
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How folks live in a home is their business, how folks present the home for sale is our business!
For tips on how to prepare your home for sale and information on staging a home in Atlanta, visit the web site of PEACHTREE HOME STAGING or call us at 770 595-8809.
We do occupied and vacant home staging with professional perfection! Visit our portfolio at http://www.peachtreehomestaging.com/beforeafterphotogallery.htm
Peachtree Home Staging is a proud APPROVED AND ACCREDITED Business of the Greater Atlanta Better Business Bureau (BBB) and the Georgia State President of the Real Estate Staging Association (RESA)
If you ever get a chance to home stage a vacant home (this one is in Newnan, GA an Atlanta Suburb) for an owner who designed the home and is an electrican; do every thing you can to win that job! The lighting and sound and air quality features are phenominal!
Here's a few of my vacant before shots and some of my after shots, followed by a link to the video they will be using to market the home.
Here's the link to the video:
http://vidego.multicastmedia.com/player.php?p=s012e7xn
How folks live in a home is their business, how folks present the home for sale is my business!
For tips on how to prepare your home for sale and information on staging a home in Atlanta, visit the web site of PEACHTREE HOME STAGING or call us at 770 595-8809.
We do occupied and vacant home staging with professional perfection! Visit our portfolio at http://www.peachtreehomestaging.com/beforeafterphotogallery.htm
Peachtree Home Staging is a proud APPROVED AND ACCREDITED Business of the Greater Atlanta Better Business Bureau (BBB) and the Georgia State President of the Real Estate Staging Association (RESA)
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Home Stager staging in Atlanta, Atlanta Metro, Alpharetta, Douglasville, Dunwoody, Fayetteville, Lawrenceville, Lilburn, Marietta, McDonough, Newnan, Norcross, Peachtree City, Roswell, Sandy Spring
Peachtree Home Staging in Atlanta is a member of the Greater Atlanta Better Business Bureau and BB on-line PeachtreeHomeStaging.com and proudly serves all of the Atlanta Metropolitan Area
Peachtree Home Staging is dedicated to making your home sale a triumphant affair!
Peachtree Home Staging, LLC was founded by Karen Dembsky, a metro Atlanta resident for the past 27 years. Karen started her career teaching home economics, including interior design. After five years in education, Karen enjoyed a successful career in corporate sales and marketing.
During this time Karen bought different homes for her own living use, decorated them, and sold them. Two of them sold during the first month on the market for asking price and two of them sold the first day on the market above asking price!
When it was time to seek a new challenge, Karen became a Georgia licensed Realtor and has since served many clients both selling and buying properties. Through this experience, and feedback she continually receives from clients, Karen recognized the benefits her keen artistic eye provided to those she represented.
Karen uses her real estate expertise and artistic talent as a home stager to evaluate each room in detail for its general appeal and "WOW" factors.
Karen explains, "You only have one opportunity to make that first impression. Buyers only come back for a second round when the home appealed to them during the first visit. Buyers form their opinions quickly and your home is either in the running or forgotten. Buyers need to see what they like right off the bat, and then you need to keep that momentum going from room to room."
Karen's vast experience in real estate has taught her the importance of conscientiously determining each home's negatives and positives.
Since that time Karen has now successfully staged hundreds of homes in the metro Atlanta areaincluding Buckhead, Sandy Springs, Roswell, Dunwoody, Decatur, Midtown, Atlantic Station, Peachtree City, Alpharetta, Vinings Fayetteville, McDonough, Riverside . . . and the list goes on.
"We all have different needs in a home, and frequently it is overwhelming for the home buyer to recognize the perfect fit for them when a home is cluttered, dated, too personalized or displayed in a way that does not reflect its potential to be inviting and functional." Karen further states, "By accentuating the positives, buyers can better recognize how the home may work for them.
Karen assisted a homeowner in staging their home for sale and then provided after photos for the Internet. They received a great offer the very next day! The buyers saw the photos on the Internet and made their offer prior to ever physically viewing the home!
"Remember,you are selling a HOUSE, a property; space. Disassociate yourself. When you buy a computer, you buy a shell that has the space to hold the items you want and need, software that makes it functional, and tutorials that demonstrate how it is best used. A potential home buyer is shopping for a house; functional space that they can make their home. Peachtree Home Staging creates the demo. That's what the buyer needs to see."
Benefits of Having Your Home Staged
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