I'm a big fan of the new HGTV Show Income Property. Host Scott McGillivray takes a rental property from un-leasable to the most sought after on the block all in a span of the 1/2 hour show. Much work is put into these properties and the icing on cake is the reveal in the end where Scott and his team use Staging as the final marketing tool to showcase their mini masterpieces. I am so thrilled to see their use of staging for these income properties and am hopeful that prospective landlords around the country will see this and understand why staging is also a necessary part of getting their properties leased.
Leased properties are a hot commodity on the real estate market in many areas.
For many people leasing is the only option they have currently for a variety of reasons:
Financial:
Geographical:
Personal:
Many of these folks are in a great position to lease and have a lot of properties to choose from. Many home sellers are also offering the option to lease or buy in this market too. As with any property for sale(and a leased property is essentially "for sale" for a time and is making income for the owner) it is imperative to showcase that property for prospective tenants to see themselves in.
Home Staging for income properties is a must do in today's market.
Utilizing the services of a home stager to showcase these rental properties is a smart move.
Even leasing furniture for the property from a national rental company and making it a selling point,(when working with a national rental furniture company the furniture can stay with these properties for as long as the tenant needs it. The lease will just be transferred in the new tenants name after the terms of the original agreement are met) is a wise move. It will assist the prospective tenant to see that their furniture will fit and gives them ideas of what to do with the space. It is the same principal that applies while stage to sell.
I've worked with a few leased properties over the course of the last couple of years and with much success. In the case of one lease &/or buy option, the house sat on the market over 90 days with no offers either way, once staged, after 3 days a Canadian couple on a temporary work assignment in the US saw the property staged and leased it for a 3 year term.
Home staging is a valuable marketing tool for income properties.
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Home Sellers, Realtors, Investors and Landlords, for expert advice on preparing a home for sale or lease contact Home Star Staging, a Plano,TX based Real Estate Staging and Consulting company.
Home Star Staging is here for you North Texas!


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I've been a little Halloween loopy today gearing up for a Saturday night Halloween scare fest
at the Ottoween house. We like to make the kiddies earn their treats and DARE to come up and get it. No children are harmed in the process, at least not physically....
For some reason I decided to tweet some thoughts on the Real Estate market to generate some home staging marketing for Halloween. After all we are home marketers!
Just want to share the tweets below and would love to hear yours too.
Enjoy your Halloween and may your listings not SCARE anyone away!
Happy Halloween!
TRICK OR TWEETS
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For KILLER expert advice on preparing a home for sale contact Home Star Staging, a Plano,TX based Real Estate Staging and Consulting company.
Home Star Staging is here for you North Texas!

I just received this flyer today from my friend Kathy LaMarr at CORT Furniture Rental. The CORT Irving,TX location is moving to new digs at Valwood Parkway in Carrollton and is having a clearance center inventory reduction and moving sale. Lot's a great stuff for any room of the house or office for you, your clients or just updating your inventory.
Hurry, sale ends October 23rd!!


Greetings, The RESA-Dallas Chapter had a very successful launch in September and we
look forward to another great meeting! You won't want to miss this month's information packed discussion.
We are excited to announce that Dan Eason, President of Energized Seller is the featured speaker for our October 21st meeting. Dan will share information on how to set yourself apart from the competition and stage your real estate business for success!
Some of you have already joined Dan's site, Energized Seller as professional members and this will be the perfect opportunity for you to meet Dan and put a face to the name. Dan is working hard to continue to provide value to home sellers and real estate professionals alike.
RESA-Dallas Chapter meetings are open to anyone interested in home staging regardless of affiliation with other organizations; home stagers, Realtors, Investors and trade services we welcome YOU!
You do not need to be a RESA member to attend!
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Staging Your Business for Success Dan will cover
Sweet Basil Restaurant - Dallas, TX Please RSVP by Friday the 16th. We have the capacity available for up to 70 Attendees Click on the appropriate link, and send. |
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