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Karen Otto, Home Stager, Plano, TX 469)964-0516 www.homestarstaging.com

Home Staging for Income Properties

I'm a big fan of the new HGTV Show Income Property. Host Scott McGillivray takes a rental property from un-leasable to the most sought after on the block all in a span of the 1/2 hour show. Much work is put into these properties and the icing on cake is the reveal in the end where Scott and his team use Staging as the final marketing tool to showcase their mini masterpieces. I am so thrilled to see their use of staging for these income properties and am hopeful that prospective landlords around the country will see this and understand why staging is also a necessary part of getting their properties leased.

Leased properties are a hot commodity on the real estate market in many areas.

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For many people leasing is the only option they have currently for a variety of reasons:

Financial:

  • many people in need of a home cannot qualify for a mortgage currently
  • many don't have sufficient funds for a down payment
  • many need to build up their bank account before heading back out to the home buyer's arena.

Geographical:

  • many people and their families are in need of housing while on a temporary or long term job assignment in another area
  • many people are from out of the country on work assignment for a year or more in the US

Personal:

  • Some folks like to get a lay of the land in a new area before putting down roots
  • Some folks prefer a lease to buy option to get a feel for the house before purchasing
  • Some folks just like to change vistas every few years and enjoy moving into a new home without the ties of having to sell first
  • Some folks are in transition through life changes like divorce, death or other family related crisis or changes

Many of these folks are in a great position to lease and have a lot of properties to choose from. Many home sellers are also offering the option to lease or buy in this market too. As with any property for sale(and a leased property is essentially "for sale" for a time and is making income for the owner) it is imperative to showcase that property for prospective tenants to see themselves in.

Home Staging for income properties is a must do in today's market.

Utilizing the services of a home stager to showcase these rental properties is a smart move.

Even leasing furniture for the property from a national rental company and making it a selling point,(when working with a national rental furniture company the furniture can stay with these properties for as long as the tenant needs it. The lease will just be transferred in the new tenants name after the terms of the original agreement are met) is a wise move. It will assist the prospective tenant to see that their furniture will fit and gives them ideas of what to do with the space. It is the same principal that applies while stage to sell.

I've worked with a few leased properties over the course of the last couple of years and with much success. In the case of one lease &/or buy option, the house sat on the market over 90 days with no offers either way, once staged, after 3 days a Canadian couple on a temporary work assignment in the US saw the property staged and leased it for a 3 year term.

Home staging is a valuable marketing tool for income properties.

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Home Sellers, Realtors, Investors and Landlords, for expert advice on preparing a home for sale or lease contact Home Star Staging, a Plano,TX based Real Estate Staging and Consulting company.

Home Star Staging is here for you North Texas!

Home Star Staging logo


By TwitterButtons.com

RESA-Dallas Chapter November Meeting Welcomes AR Ambassador Dallas Loan Guy, Tom Burris

Greetings,

The RESA-Dallas Chapter is planning another information packed meeting. Many of us are out of touch with how to get the internet working for our businesses, so come learn about how to make it happen.

How to increase your online presence through Blogging Dallas Loan Guy

Tom Burris, a mortgage industry professional, has branded himself as The Dallas Loan Guy and is also an Active Rain Ambassador and Rainmaker. Tom has certainly grown his online presence with blogging and can give us some great tips, especially for those beginners out there who have no idea what a blog is, what it's for and what it can do for our business. Meet Tom at this month's meeting, as he will be our featured speaker for November.

Sweet Basil Restaurant - Dallas, TX
Wednesday, November 18th, 2009
11:30 am to 1:00 pm

17610 Midway Rd. Ste. 150 Dallas, TX 75287 http://www.sweetbasilitalian.com/default.asp

A $5 fee will apply for non-Dallas Chapter members. Cash or Check Only.

NOTE: Guest attendance is limited to 2 visits.
If you've previously attended two meetings we invite you to join RESA nationally and at the November's meeting you'll have the opportunity to join us locally as a RESA-Dallas Chapter member.

To Join RESA National Click Here

Please RSVP by Friday November 13th.

Click on the appropriate link, and send.

Yes! I will attend this event.

No. I cannot attend this event.

Trick or TWEET! Scare up some Halloween Marketing ideas

I've been a little Halloween loopy today gearing up for a Saturday night Halloween scare fest Peace be with you this Halloweenat the Ottoween house. We like to make the kiddies earn their treats and DARE to come up and get it. No children are harmed in the process, at least not physically....

For some reason I decided to tweet some thoughts on the Real Estate market to generate some home staging marketing for Halloween. After all we are home marketers!

Just want to share the tweets below and would love to hear yours too.

Enjoy your Halloween and may your listings not SCARE anyone away!

Happy Halloween!

TRICK OR TWEETS

  • Got a listing whose DOM is DOA? Conjure up a home stager 2 revive the sale.half a minute ago from web
  • Dead listing? Bring new life to your property with the magic touch of a home staging professional | In North Texas www.homestarstaging.com 3 minutes ago from web
  • Take your listing from Haunted to Hallowed! (I'm just getting started...)5 minutes agofrom web
  • Don't frighten your home buyers away this Halloween. No tricks! Scare up a local Home Staging Professional 2 alleviate everyone's fears!

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For KILLER expert advice on preparing a home for sale contact Home Star Staging, a Plano,TX based Real Estate Staging and Consulting company.

Home Star Staging is here for you North Texas!

Home Star Staging logo


By TwitterButtons.com

CORT Furniture Rental Irving,TX Clearance Center MOVING SALE!

I just received this flyer today from my friend Kathy LaMarr at CORT Furniture Rental. The CORT Irving,TX location is moving to new digs at Valwood Parkway in Carrollton and is having a clearance center inventory reduction and moving sale. Lot's a great stuff for any room of the house or office for you, your clients or just updating your inventory.

Hurry, sale ends October 23rd!!

Staging your Real Estate Business for Success - Don't miss the RESA-Dallas Chapter October 21st Meeting!

Greetings, The RESA-Dallas Chapter had a very successful launch in September and we
look forward to another great meeting! You won't want to miss this month's information packed discussion.

We are excited to announce that Dan Eason, President of Energized Seller is the featured speaker for our October 21st meeting. Dan will share information on how to set yourself apart from the competition and stage your real estate business for success!

Some of you have already joined Dan's site, Energized Seller as professional members and this will be the perfect opportunity for you to meet Dan and put a face to the name. Dan is working hard to continue to provide value to home sellers and real estate professionals alike.

RESA-Dallas Chapter meetings are open to anyone interested in home staging regardless of affiliation with other organizations; home stagers, Realtors, Investors and trade services we welcome YOU!

You do not need to be a RESA member to attend!

Staging Your Business for Success

Energized SellerDan Eason is our featured speaker for our October meeting. Dan is the Founder and President of www.EnergizedSeller.com the website for home selling and home staging tips. Dan's topic is "Staging Your Business for Success."

Dan will cover

  • differentiating yourself from the competition
  • crafting your marketing message
  • identifying your target market
  • spending your marketing time and dollars wisely
  • and working your plan


Everyone in attendance will receive a free copy of the EnergizedSeller home seller booklet.

Sweet Basil Restaurant - Dallas, TX
Wednesday, October 21st 2009
11:30 am to 1:00 pm

17610 Midway Rd. Ste. 150 Dallas, TX 75287 http://www.sweetbasilitalian.com/default.asp 972.733.1500

A $5 fee will apply for non-Dallas Chapter members. Cash or Check Only.

Please RSVP by Friday the 16th.

We have the capacity available for up to 70 Attendees

Click on the appropriate link, and send.

Yes! I will attend this event.

No. I cannot attend this event.