Keith Rockmael

As we walked into the San Francisco Green Business Conference 2008, our expectations rose just a tad when we spied not only the recycling, landfill and compost bins (with Biobags) but also fair trade coffee and organic tea which may seem insignificant but first impressions mean a lot. As is the case with many Green festivals, summits, etc in the Bay Area that a significant percentage of attendees hailed from the local region however it we enjoyed seeing representation and discussion from people in “red” states.

With the economy on just about everyone’s mind, the green business conference made for timely discussion. A panel of Jay Harris, publisher of the still independent Mother Jones, Adrienne Brown (Executive Director, The Ruckus Society) and Paul Ray of Integral Partnerships, discussed the how the recent election will effect the green marketplace which included intriguing topics about “affordable green.” A lot of people (us included) think that with people watching their dollars even more closely that the green economy suffer a downturn. That’s exactly why we need to spend more to dig us out of the hole. However, the green economy isn’t a silver bullet. If it was then businesses such as Whole Foods wouldn’t be experiencing a downturn in profits.

We enjoy numbers and video clips as much as most human beings (maybe even more) so one of the later discussion led by Mitch Baranowski (BBMG) and David Lubensky of Bagatto raised our awareness. These markets awareness gurus discussed, among other things, how “green” is the new “new and improved” and that with all of the green product and service claims, the public wants to see specifics rather than the general generic green claims that appear to have become more prevalent. One particular video clip struck a chord with us clip of a woman in a Midwest supermarket reading an ingredient label. This “box-turner” picked up a product, scanned the label and uttered, “An inch of ingredients, how bad could that be?” For us and many of the green business attendees, that inch spoke volumes.

Leave it to the State Compensation Insurance Fund, the quasi-public workers’ compensation insurer based in San Francisco, to bring more green building to the Bay Area. Okay, we’re stretching it a little to call Vacaville the Bay Area but what’s a few miles for a true green building.

The fact that the $77 million green campus that consists of three 85,000-square-foot buildings diverted more than 20 percent of the building materials from the nasty old landfills. Much of those materials included concrete and cork and rubber flooring. Not only did the architect HOK and Milpitas-based Devon Construction reduce waste by using recycled building materials, but State Fund diverted a whopping 75 percent of construction waste away from landfills to recycling vendors.

This campus which expects to receive LEED Silver certification early next year, hit a big on the energy savings front with solar panel system, energy-efficient light fixtures, lamps, heating and cooling systems and other electrical equipment; and in the high-tech world they added “server virtualization” technology that reduces the number of servers needed to support the facility. The Green IT people must love that.

We (and probably most of the 750 workers) applaud the use of various low-emitting materials such as adhesives, paints and carpets. They also significantly reduced the building’s water footprint by incorporating low-flow toilets, waterless urinals, and an irrigation system using non-potable water. We say that that is $77 million dollars well spent.

Photo credit: Steve Proehl

Mostly when we talk about LEED certified buildings we think about office buildings or government centers but here we scope out another first. The Advanced Data Center building in Sac-town already became the first data center to be pre-certified LEED Platinum. Surprised? You bet. Most people think that these data centers with all of the computers are huge energy hogs, and they’re right. That’s why the firm had to work extra hard to create efficient cooling systems. They designed a cooling system called an “air-side economizer” that reduces energy use through careful airflow, and water-flow design and to utilize outside air because the temperature and humidity reamin in the correct range for 75% of the year.

Besides being so cool with the air side efficiency, we like their H2O technology savings effort. They utilize recycled (grey) water from a local municipal water system and captured roof rainwater for landscaping, restrooms and cooling tower backup. They even went so far as to install low- and even better no-water fixtures in restrooms.

Someone was either thinking about LEED points, just doing the right thing or perhaps tax breaks but the fact that the ADC built the location on brownfield in the former McClellan Air Force Base shows some real foresight and green thinking. It didn't even scare them that the site contains polluted groundwater 350 feet below the building.

Perhaps the military should take a clue from companies such as ADC when considering how to use (or abuse) the land that they seem to be protecting.

Up here in the Bay Area where people are crazy about their wine and their green building, Gonzalez winery decided to combine both. No, the Monterey County based isn’t the first local winery to go solar but when this 170,000 square foot system gets up and running it will represent the largest solar installation at a winery.

The 1.2 megawatt solar system, built by Pacific Power Management, will provide about 50 percent of the winery’s total energy and putting those numbers into environmental benefits will be equal to planting 2500 acres of trees o put another way taking 2,083 cars off the road.

Even though we applaud the massive move toward solar we’d like to see more wineries move toward other sustainable aspects and not just energy related ones. We don’t expect all wineries to start creating organic wines, however several wineries have moved to biodynamic practices or even grow organic grapes. Some wineries continue the sustainable movement with social justice practices such as maintaining a fairly paid, year round labor force instead of hiring lower paid seasonal workers.

We’re all for the tipping a few glasses of solar produced wine but that’s only the first step in bringing a winery to the next level.

This post, like the masses of crowds, makes its way inside the just opened Academy of Sciences Museum. And why not as the Museum just became the largest LEED Platinum building in the world as well as the world’s most sustainable museum building. Take that Louvre.

As a Green building, the designers highlighted the new qualities but the also the previously used materials. What could be more famous then the seahorse railing and the colorful original tiles that surround the old favorite alligator swamp exhibit? Both the unique decorations are back. Okay, we’ll get to the bigger stuff.

One of the biggest challenges for this building was to optimize the natural light from the 200 some odd roof skylights to reach the living rainforest and coral reef. Unfortunately no LEED for Aquariums exists so the designers had balance radical ideas with practicality because they could take a chance that the wildlife wouldn’t survive.

The new aquariums displays contain twice as much water as the original, however they use less potable water because of filtration and recycling systems that purify water piped in from the Pacific Ocean. They purify the nitrate wastes using natural systems, ensuring that aquarium water can be recycled and reused. We also liked that they used 50% recycled content for the aquarium’s concrete.

Of course, everything can’t be perfectly green in a building. We cornered Water Planet designer Tom Hennes who (together with Urban A&O) designed the exhibit’s innovative wall treatments, about things that he would have liked to changed in regard to making the aquariums more green he said, “It’s hard to live without fiberglass.”

Even with the fiberglass we're happy to be living with the fishes in this extraordinary green icon.