Keith Rockmael

It wasn’t exactly a quite hush that settled over the San Francisco’s Moscone Center for the 50th PCBC convention but the crowds and exhibitors for this annual builders convention came in about one-half of last year. Nonetheless, in this era of minimalism and slimming down the show offered an array of notable speakers and some innovative products. Now of course, with the slogan “The New Age of Innovation” we hoped for more progressive Green products and not just in a marketing sense.

On the creatively intriguing side, we walked into the Icynene Inc. display booth only knowing that they create their Icynene LD-R-50 spray foam insulation partially from Castor oil. Honestly, we didn’t exactly know the origin of Castor oil. Castor oil comes from Castor beans (not true beans from Castor plant) and don’t serve a normal food source, so not food for insulation here. Castor crops don’t require pesticides or fungicides or even water to grow and are rapidly renewable. For this insulation, they use 15 percent castor oil (and unfortunately 85 percent polyglycol, which in our eyes is like using B15 biodiesel. Fifteen percent is better than zero percent but still a long way to go. This product helps eliminate dust, pollen and contains no VOCs as it is water blown. Most traditional cellulose insulation comes from 80% newspaper (up to100% post-consumer recycled) and 20% binders and fire-retardants, commonly borax, boric acid, sulfuric acid, ammonium sulfates and/or other chemical compounds. Smell the goodness.

One of the most disappointing aspects of PCBC would be the continual greenwashing that some organizations and companies wish to convey to the public and trade. The SFI (Sustainable Forestry Initiative) had booth and lots of literature about how they which on the surface seems on the track to be doing the right thing with their Green certification but if you check below the tree cover it might not seem so verdant.

Most Green people would be disillusioned with the fact that SFI finds its roots firmly planted with the lumber companies which of course offers no value. Then they somewhat cleaned up their legitimacy a few years ago by creating third party certification, publicly available standards and a more transparent process.

We met the Director of Green Building for SFI at the PCBC booth where he did the hard sell offering such info that they continue to push the USGBC to include SFI certified wood in the LEED standard. To us, it seems like a lot of lobbying and less to do with the legitimacy of the certification.

When it comes down to it, the SFI wants people to think that they reign superior or even equal to FSC certification but take a look at some of the comparisons where SFI allows:

-use of genetically modified trees

-logging close to rivers and streams that harms water supplies

-use of toxic chemicals while FSC does not allow these in the forests

And we can go on and on but as they say a picture is worth a thousand words so check out the SFI versus FSC forest land photo courtesy of heartofgreen.

‘nuff said.

Even in a Greencentric city like Berkeley, locals and Bay Area visitors would be Green with envy when they see the just opened David Brower Center. It feels healthy just to walk through the Green down-to-the-bones building which combines advanced technology along with simple recycled materials.

When entering for their housewarming party we had a difficult time not noticing the soaring concrete walls which made us think more dot com than gallery. The fact that in creating a building with an oh- so-feathery carbon footprint (when compared to most structures) Principal Architect, Daniel Solomon included up to 70 percent slag in those walls.

Just like people, what Green buildings have on the inside can be the key. Anyone (or any building) can have a great exterior but look at the Brower Center’s guts and soul. We love the radiant heating and cooling that runs through the floors, as well as the water catchment system and giant cistern that significantly reduce the building’s water use. The building even employs small aspects like the zinc siding and photovoltaic panels that double as sun-shades. The zinc siding will last numerous years without being treated.

The designers and builders designed the edifice be 40 percent more energy-efficient than conventional ones, which includes a day lighting program that uses high-efficiency lighting with automatic controls limit use when daylight is adequate. Normally we don’t get to excited heading to the restroom (no jokes please) but we definitely got giddy with the Icestone countertops, waterless urinals and high powered hand dryer. We’re talking ten seconds max to dry hands.

Besides the physical structure the Brower Center works on the social justice level as it houses various NGOs and ecologically minded companies such as: Center for Ecoliteracy, Community Alliance with Family Farmers (CAFF) and the Earth Island Institute. We can’t speak for all the staff and workers but having the Brower Center as your office would actually inspire someone to want to come to work.

Things must be getting serious. At least for the planet and the environment. What else would explain the plethora of eco documentaries hitting the film festival circuit or that will hit mainstream theaters in the near future? Many of these green docu films cast a waving finger along with charts and graphs about what will happen to the planet in the future if we don’t act now. The Age of Stupid works a bit in reverse.

The Age of Stupid takes place in the year 2055 with a man called the Archivist (Pete Postlethwaite) sitting in a Noah’s Ark type storage tower with a collection of famous art, pairs of animals, and enough computer servers to make Google envious. The tower exists because the world has turned into a fiery, and flood ridden disaster area. The Archivist searches through archived video footage to see where man went wrong after having the opportunity to change things. The film takes futuristic standpoint of looking at the present (like right now).

Instead of following one narrative, director Franny Armstrong takes a Traffic style approach with six different narratives. Instead of the drug trade, this film cleverly looks at the climate change.

Armstrong weaves the film’s central climate change core through various through lines, among others, transportation, war, consumerism, natural disaster, and alt energy and ties them together with intense and striking visuals. One story follows a local New Orleans hero Alvin DuVernay who rescued about 200 people and animals after hurricane Katrina hit but later we find out that he has worked for Shell for 30 years. Another narrative highlights Jeh Wadia who launches a discount Indian airline and honestly believes that he’s aiding the poor masses with cheap fares and thinks that the environmental aspect of flying an airline will just work itself out. The film smoothly displays how each of the characters has their own justification for doing something or their own hypocrisy toward climate change.

Like any multiple story line film, some characters and stories offer more connection, insight, emotion and education than others. On a creative level, for a low budget film, this pop-style documentary offers high production values with its spirited animation sequences and an often high charged music score. It also offers a clever way of telling the cautionary climate change tale that has been seemingly uttered countless times in recent years. Armstrong obviously created this film as a two-minute warning leading up to the Copenhagen treaty in December 2009 and although the film isn’t perfect hopefully she will be able to make a sequel called the Age of Smart.

A documentary or any feature film, like a good dessert, needs good texture. Some docs offer light delicate flavors, while others serve up crisp tawdry offerings but Crude, the latest feature documentary from director Joe Berlinger (Brother’s Keeper, Metallica: Some Kind of Monster) brings a feel so viscous its some wonder that the film and the emotions within it don't just ooze into the theater.

And why wouldn’t the film be viscous with center of the film swirling around a legal case about the black gold being pumped out of the jungles of Ecuador. Some have called the case the “Amazon Chernobyl” but whatever the name, Berlinger delves head first into this the David versus Goliath story that circles around one of the longest and most controversial legal (not to mention environmental and human rights) cases ever.

Crude aptly gives a balanced view of the various sides involved in the case which pits plaintiffs (30,000 indigenous and colonial rainforest dwellers) versus U.S. oil giant Chevron. The plaintiffs claim that Texaco – which later merged with Chevron – systemically contaminated an area the size of Rhode Island over a period of three decades. The plaintiffs allege that the contamination has led to numerous birth defects, increased rates of cancer leukemia, not to mention deaths.

Shot in cinéma vérité style Crude brings together various elements that one might not expect from a single documentary including: high stakes legal motions, backroom legal maneuvering, global politics, environmental causes, social justice, media frenzies, celebrity activism, multinational corporate power, and disappearing culture.

With so many layers, the film could have easily been bogged down (like the over 10 year still on going trial) but Berlinger keeps much of the film out of the courtrooms and in and around the alleged contamination sites where both the judge and attorneys for both sides trudge through the sludge and jungle to the various inspection sites. Crude deftly moves from the jungle to health clinics to the celebrity scene where rainforest advocates Trudie Styler and Sting helped bring attention to the case.

Crude come off like a war documentary shot in the trenches but instead of offering a dry, matter-of-fact 60 Minutes style Berlinger, makes the film personal. Looking at the smaller picture includes heartbreaking scenes with local ingenious people who have suffered through various illnesses, tragedies and deaths. But the doc also captures the lawyers and scientists and their opinions not to mention their polarized philosophies. Berlinger doesn’t set out to take sides but it’s easy to tell from the various on-screen quotes about who offers sincerity versus others who “hang themselves” with their own words.

Although Crude could have delved deeper in the minutiae, the 101 running time severs as a reminder about not only how powerful film making can be but how important and informative the subject can be as well.