If your going to sell your property, you need to know it’s a competitive home selling market. It’s nothing to worry about. It’s a fact we should respect. Instead of getting all worked up and anxious, let’s use our heads, our imaginations and our commitment to position ourselves ahead of the competition. If we do that, we’ll create a successful and timely sale.
Let’s review some facts and buyer behavior.
Who’s Your Competition?
Every home a qualified buyer views when they view yours is competition. Don’t forget new construction.
Being Chosen Is A Three Trick Affair. Is Your Property Choosable?
Trick One
Prospective buyers are surfing the Internet, searching, dreaming and choosing propertiestheir next dream home. They search like you would. Price range, bedrooms, commute, baths, yard size, layout, design, location, schools, size, etc.
No surprise there. But here’s the trick, what prospective buyers choose to see is determined by the pictures. The more on-line pictures, the more your property will be viewed. If the pictures are sweet and the property shows dramatically, especially compared to others they’re viewing, the odds of it being chosen as “one to include and view” go WAY UP. Properties with fewer pictures or lame pictures that don’t create interest, curiosity or desire get kicked to the curb. You do this too, right? To insure your property is selected to “view” instead of “ignore”, use the Checklist below to prepare your property to both Show and Sell. Plus make sure you have great looking photos for you on-line marketing broadcast.
Trick Two
You must seduce the buyers agent. The buyer agent scours the MLS data base looking for gems. The buyers agent doesn’t want to look like an idiot. The buyers agent increases their odds of looking like a hero by choosing the best properties for their buyers to view. The key to being included in buyer agent showings are the same as Trick One. Use the Checklist below to prepare your property for showing and selling and make sure you have excellent photos posted to your MLS property information profile. Even if the buyers agent shows the home and their buyer doesn’t make an offer, if your property shows supremely, the buyer agent will remember it, and include it in future showings. Amen.
Trick Three
Congratulations, you’ve successfully completed Trick One and Two, your property is being show. My friends, like all areas of life, this is where smart and thoughtful pays off. When the buyer agent arrives, qualified buyer in-tow, it’s time to impress. Imagine a showing as a Job Interview for your dream job. If you want seduce and seal the deal, you have to pay attention to the details. If you’ll use the Checklist below and methodically evaluate and execute, inside and outside, top to bottom, you’ll position yourself for a faster and more profitable sale. You’ll be chosen. Yea!
Here’s the Checklist. Get to work and win.
