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Kirsten Realtor Conover Certified Relocation Specialist

Why 87% of For Sale By Owners Eventually Use a Realtor

It’s interesting that you see fewer and fewer For Sale By Owner signs out there in this tough market. More than ever, sellers are seeing the value of using a full-service realtor. Listed below are some of the reasons 87% of FSBOs eventually turn to a realtor:

• Underestimated amount of time needed and inconvenience of showing their property to prospective buyers.

• Lack of knowledge of contract law and paperwork necessary to complete the sale.

• Lack of negotiating skills/knowledge of the market.

• Inability to find qualified buyers that are able to get the necessary financing to purchase.


Here are some other great reasons why sellers SHOULD be using a realtor that many never even consider:

• They can’t possibly get the amount of buyer exposure that a full service Realtor can get for their home. The law of supply and demand—more buyers, more chance of getting a better offer on your home!

• Lack of full disclosure from the seller of known defects in For Sale By Owner transactions is the number one cause of lawsuits in these types of transactions.

• No screening of buyers—desperate to sell, many homeowners let any “Joe-Schmoe” who drives by and want to see the property into their homes—can he even afford it? What about security?

• Most qualified buyers use a realtor for many reasons—one is that they do not WANT to have to negotiate face to face with a seller—it makes them uncomfortable.

• Getting the home under contract is just the beginning of the home selling process.

• The truth: even if the seller offers to pay the buyer’s agent’s commission, agents will usually avoid a For Sale By Owner home at all costs. They prefer to deal with a professional realtor, not an emotional homeowner who often has limited knowledge of market conditions and therefore has their home priced 20% too high. Because they don’t understand the process and paperwork, the buyer’s agent often ends up having to do TWICE as much work for the same money--work the seller's listing agent should have done--if they'd had one.

"NOT IN A HURRY TO SELL"? YOU SHOULD BE!

I sometimes hear these statements from sellers when I speak to them about listing their home: "You know, we don't HAVE to move" or "We're not really in a hurry, so we can take our time." or "I'm willing to test the market and see what happens".

Realtor.com, my own website's tracking, and many other sources' statistics prove that sellers actually have a very short "window of opportunity" during which their home will receive 90% of its interest from prospective buyers (and their realtors).

After that time (usually the first 4-8 weeks), viewings and interest drop off significantly, which is the reason another favorite tactic of some sellers--"let's list it at a price too high for the market and then lower it later"--is a fatal mistake as well. By the time they lower the price, most prospective buyers have already moved on and are no longer viewing/considering the property.

Most importantly, once a home has been on the market more than a few months, even if the owners are "not in a hurry" to sell, it starts to be perceived as "shopworn". Realtors will avoid showing it, assuming that there is somethng "wrong" with the home that prevented it from selling; buyers will start to make "low-ball" offers, assuming the sellers are getting desperate.

Not a good place to be....

So sellers should do some soul-searching before they list--if they're not truly motivated and willing to have their home look amazing, be priced right and marketed aggressively--then maybe it's just not the right time to sell.

Buyer's Market? Sellers Can Benefit as Well!

We constantly hear the expression, "It's a buyer's market." Does that mean sellers are always at a disadvantage?

Not necessarily. Sellers that are moving up to a higher-priced home have a great opportunity to save money. For instance, if they take 10 percent less for the sale of their $200,000 home, they've "lost" $20,000, but they will get that same savings or more on the new, higher-priced home they are purchasing.

So when they purchase their new $300,000 home for 10% less, they will then "gain" $30,000, and actually be ahead $10,000-something that would not be possible in an "up" market.

Another reason for selling in a down market is to quit "throwing good money after bad". If you are living in a dwelling type or area that does not have the appreciation potential of another home that you could be in, it's similar to holding onto a bad stock and waiting for it to go back up, when you could sell at a loss but then buy a new, better stock and start seeing your value increase right away.

Similarly, once you sell, you can move into a home that has higher future appreciation potential. Moving from a two-bedroom, one- bath home to a three-bedroom, two-bath, from a less desirable school district to a more desirable one, or sometimes from a condo or townhouse to a single family home are all ways you could affect your future home appreciation. And you can take advantage of interest rates that are well under 5 percent!

Another reason to sell in a down market-sometimes you can't put a price tag on starting the lifestyle you have been dreaming about! Perhaps the thought of raking leaves and exterior maintenance is weighing you down. Why not sell now and start living in the condo or townhome of your dreams? Maybe you've always wanted a gorgeous garden. There's a beautiful cottage somewhere just waiting for your green thumb. Bottom line -- the real estate market is what you make of it.

Historic Marietta - Atlanta's best kept secret...

When I moved to Atlanta five years ago, I fell in love with the "in-town" areas of Virginia Highlands, Inman park, Midtown... I longed for one of the cute 1920's bungalows I saw everywhere in those neighborhoods.

Unfortunately, my mortgage person soon gave me a reality check and I realized that I would probably have to consider a more affordable area if I wanted my bungalow...and also if I wanted to avoid the "joy"of Atlanta city taxes!

As I continued my search just north of the city, I stumbled upon Historic Marietta, a small area just West of 75. It had historic homes surrounding a charming town square with restaurants, coffe shops, antique stores, even a well-known theater. I saw people walking to the Square from their homes, sitting in outdoor cafes, or just relaxing in Glover Park (the centerpiece of the Square). I found out that regular events included concerts, antique and arts shows, even a summer farmer's market.

As one of the oldest neighborhoods in Marietta, it was filled with the historic homes I loved, from turn of the century Victorians to early 20th century bungalows. Even today, I never tire of driving down Church or Cherokee Streets, which have some of the areas' most beautiful homes. When I learned what the property taxes would be (compared to city of Atlanta), I knew I was home. I found my own 1920's bungalow, complete with the big Southern front porch, 10' ceilings, and even a koi pond in the front yard.

Yes, my home needs some updating, but I found out that one of the best parts of living in historic Marietta is that all the neighbors get to know one another, and we share our old home renovation ups and downs. We look out for one another, and we hold regular "block parties" to take time out from our busy lives and re-connect. I tell my family that it's like living in "Mayberry"--if I forget to lock my back door, I don't have to worry; I have had a baby deer and her mom in my backyard; and I can commune with nature while hiking at Kennesaw Mountain Park, just minutes away. And I'm only 20 minutes from Midtown!

And for my friends (I know who you are!) who have a fear of living not only OTP but in Cobb County, I'm here to tell you that there's something about that the more urban feel of living near the Square that attracts a more diverse, slightly less conservative crowd--yes, I have even spotted Obama signs on my street! :-)

So while I'll always love all the neighborhoods in intown Altanta (and love selling homes in those areas), I have a special affection for the neighborhood just outside the Perimeter with the "intown" feel--historic Marietta.