Kristal Pooler - North Shore & Cape Ann

About Us

Kristal Pooler and her team of excellent agents wants nothing more than to work tirelessly to accomplish your real estate goals!

About Kristal Pooler

I've been a top producing agent on the North Shore for over two decades. I've seen the market go up and down several times. My background and experience allows me to think strategically, provide disciplined advice, and execute on that advice so that my clients reach their goals. I am a trained negotiator and problem solver. I walk my clients around the pitfalls and potholes of real estate. Avoiding the bumps in the road is what I do best.

I sell all types of homes - historic homes, equestrian properties, cottages, waterfront estates, capes, colonials, and condominiums - in all price ranges. I believe in education and hold numerous designations - CRS, CRB, ABR, GRI. Less than 1% of real estate agents nationwide have my qualifications. My team and I offer Buyer Brokerage as well as list, market, and sell homes.

Every house is unique. Every person is unique and everyone deserves to have a real estate experience that speaks to that uniqueness. I customize every sale and every purchase to fit the requirements of the client and the property. I study the market. I know the numbers. Nevertheless, every home is different, particularly in New England. Statistics and comparable sales provide guidance, however, they do not tell the whole story. Living space, lot size, condition, the way the house sits on the lot, amenities, landscaping, craftsmanship...the overall ‘feel' of a particular house are what create value and make a house a home. Residential real estate is part science and part art. This is one of the reasons why I love my job!

Today's consumer is linked in and linked up. The business world is one of speed, agility and broad reach. I have sold homes to buyers from England, France, Turkey, Ireland, Australia, and Canada - all of whom found me through the internet. My personal web site - http://www.kristalpooler.com/ has been online since 1997.

Our world is changing and it is not business as usual. There are a multitude of technological tools available to real estate agents that enable me to market, communicate, and sell homes better and faster. I stay on top of new advances to better serve my clients and provide real tangible value. I've put together a support staff which enables me to offer superior service to all of my clients

Testimonials

Oddly enough, I selected Kristal Pooler as my broker based on her photo in the real estate section. I take portraits for a living and scrutinized many for a face with a genuine quality. My instincts were exactly correct. In fact, Kristal Pooler along with Ron Farren (husband and partner) far exceeded my expectations. throughout the process, I felt I had the undivided attention of the team though I knew they had many listings and far larger ones. The detailed website for my particular address, advertised on the "For Sale" sign out front, was a tremendous advantage. In addition, Kristal was always accessible. She kept in communication, gauging the market and interpreting the implications for my property. While she was sensitive and responsive, she was also firm with realistic assessments. Mine was an unusual and very specific property for sale during a terrible and slipping market. In the end, I felt extremely lucky to have sold the property before the market fell further, as it did. Kristal's skill in guiding the negotiations and final steps underscore the need for a professional in this process and a good one. I credit Kristal and Ron with bringing the sale to completion and keeping me sane at the same time. I look back and marvel that I was so clever to have selected Kristal and her team. I would eagerly sing her praises to anyone who needs encouragement to make the same smart choice. Kristin Anderson - Ipswich Ma - www.32Linebrook.com

"Kristal Pooler's team is detail-oriented, motivated and above all honest group of individuals in a very crowded local marketplace. Having bought and sold several homes on the North Shore in the past 10-years, we can truly say that we have found our "agent of choice" in Team Pooler. We had always used the large brokers in the past, thinking we would get the biggest bang for the buck - far from it. Not only will Kristal hand you a 6-month written marketing plan at the outset, she will describe your home such that you'd want to buy to if you didn't already own it and when it comes to negotiating, you'll end up with the best deal you could get from a perspective buyer". "Bottom Line: If you're kicking tires trying to find the right agent. Save yourself some headache and meet with Kristal to hear how she would list your home -- you won't be disappointed". Sean & Paula Sanders - Manchester, MA (formerly of 16 Juniper St Wenham)"Dear Kristal & Ron, There was no doubt that you were the right choice in helping us sell our
home (I call it "home" because it truly was that for us for the eight
years we lived there). Joe & I are very pleased with the services that
you and Ron provided that enabled us to sell it in a timely, efficient,
and smooth manner that suited our needs and move into our next home; and
to a family who appreciates all the work we put into it and are planning
on expanding further on the dream we had started there.

Your up front approach and candor in your sales process was clearly laid
out for us, we were kept well informed as we went along, and neither of
you minded fielding our questions -- we appreciated all of that greatly.
We also appreciated your level of professionalism and representation of
us as your clients, and your interest in us as people -- you understood
that we had a put a lot of effort into the improvements over the years
and preparing for its first showing was important to us -- thank you for
your patience...Thank you both for all you have done. When the opportunity comes for us
to offer a recommendation, it will be Kristal Pooler & Ron Farren". - Joe and Sandy Warner - Arbor Street, Wenham

"This presentation shows a thoughtful blend of talent, creativity, a keen eye for detail, and exceptional effort. Thank you for showing off our home so nicely" - Carol Rohr - 31 Castle View Drive, Gloucester

"Kristal and Ron, Thank you for making our house selling so smooth and comfortable. Our lives are changing drastically with retirement and moving to Arizona. You both helped make the transition go so well. Thanks for everything" - Carol and Jerry Lewis - 42 Pigeon Hill Street - Rockport, MA

"I want to thank you and Ron for helping me to sell my home in such a professional and kind way"- Suzy Stayman 16 Lowe Hill Rd, Essex MA

"Thank you for all your help in selling the house. You were both wonderful in getting us through everything and we really appreciate all you did. Thanks Again" - Dan and Sharyn Hamm - 8 Highland Avenue Beverly, MA

"I am continually amazed at how thorough you and Kristal are during this process. Thank you so much for providing all the information that you do, it is greatly appreciated... you guys are great!" - Heidi Hargadon Black Brook Rd, Hamilton, MA

"Dear Kristal and Ron - Thank you, thank you for everything!! It was a pleasure to work with you. We love the house and we are so pleased with how everything turned out. Please stop over when you're in the neighborhood." Chris and Kandy Cloutman (Sellers of 3 Cherry Rd, Beverly and the happy new owners of 7 Deer Haven Rd in Beverly."

"Kristal and Ron - I just wanted to thank you both for all the work you have done over the last
several months to help us sell our house. We appreciate the effort and
understand the joys and frustrations you went through...however, now it's done! Kim, Nick and I are so excited to be in the new house. I just can't tell you the difference it makes. Once again, sincere thanks - Greg Woods (Seller of 12 Palmer Road and Buyer of 7 Shannon Lane - both in Beverly) "

"I know now that we will cry when we leave the house but we will take with us all the special memories and plant them into our new garden. It all worked together at the right time and place. We will always have the highest regards for you and keep you in our hearts with so many joyful and positive memories. We thank God that you came into our lives; for finding the Williamsville Inn, and for all the possibilities that we all have to be the best that we can be. You are a great team and we always wish you the very best personally and professionally. You deserve the very best !!" In gratitude, Kandy, Erhard, Sarah & Samuel - The Wendt Family, formerly of 31 Waterman Road, Gloucester and now the proud owners of the Williamsville Inn in West Stockbridge Massachusetts

"Now that the closing funds have been deposited and the last box has been moved, we want to thank you for the excellent job you both did in successfully marketing our old house in Essex. Kristal, you laid out a specific, detailed strategy in advance. You presented us with a program that carefully timed the market debut, and then you hosted a series of events. As you promised, and to our disbelief, you had four bona-fide offers to present us at six o'clock in the evening on the eleventh day after we put the house on the market. You were in touch almost every day to report on progress. After we accepted the best offer, (in excess of asking price, by the way) Ron took over and did a wonderful job of getting us through to closing, all on time and without the slightest hassle. We recommend you to everyone we know, and wish you continued success. When I hear the ads for how people are encouraged to sell their houses themselves and save all those commission fees, it makes me shudder. Those people are fools; buying and selling properties as an amateur is sailing through an iceberg field in the fog, and for my money a fair commission is the best dollar we could spend to have the deal go through without a hitch. Many thanks again for your extraordinarily professional and friendly service." Gratefully, Ted and Nancy Cooper (formerly of 8 John Wise Avenue, Essex, MA)

"We have never dealt with anyone--doctor, lawyer, teacher, business associate--who performed at a higher level of professionalism than the Kristal Pooler Team. Kristal is a savvy deal maker and a wise and steady counselor during an inherently stressful process. Ron Farren is relentless in his pursuit of loose ends that need tying up, and of information that will help the cause. Both are astute marketers and, all around, a pleasure to work with. What they did for us was nothing short of a miracle. We sing their praises and recommend them highly." - Bill and Carolyn Patrick formerly of 87 Western Avenue, Essex MA

"Thank you very much for all your hard work and generosity to me - I am very grateful." - Suzanne Cockman, Administratrix for the Bragdon estate, 67 Apple Street Essex

" Dear Kristal and Ron - You guys were awesome. It was such a pleasure working with you, and appreciate the great job you did selling our home..." Bob and Heidi Hargadon One Cherry Street, Wenham, MA

"Dear Kristal & Ron, Please forgive us for not having written to thank you both for your 'above and beyond" the call of duty in the marketing of Turkey Shore. We are so happy with every aspect of our move..." - John and Louise Nirider (formerly of 28 Turkey Shore Road, Ipswich MA)

"Kristal and Ron, Thank you very much for your years of helping us find our dream home. Once again, thanks to you both, everything just worked out perfectly. After all the bumps in the road in the past month, we have been in this house for 2 days and we are already laughing about it! We are so happy here, thanks for making it possible...As always we will refer you to everyone!" - Chris and Colleen Albano (now the proud owners of 61 Beaver Pond Road in Beverly)

"Kristal and Ron, the closing went well today. Just a quick note to say
thanks for your help. A bit of a bumpy ride but it would have been much more
difficult without your help and expertise. Thanks again. I will call you to say hi and update you. I will be doing some modifications prior to moving in so I'll call you when they are complete and will show you around. Regards Dan" ... Dan Conway, 5 Hesperus Circle, Magnolia, MA (after an arduous Title V septic system installation)

"Patty and I would like to thank you for all of your help in the sale of our
Condo on Webb St and your advice during the purchase of our new home in
Danvers. We closed last week and everything is going great."
Once again you guys are the best! PS. I guess you can remove us from your daily emails now. - Regards Mark and Patty Bell One Wellesley Road Danvers MA

"Thank you, Ron and Kristal, for your help at a difficult time. If you would like a testimonial of any kind, I would be very happy to provide one. I found your services to be timely, professional, and as a nice bonus, very warm and supportive. I will certainly pass your names on whenever I have the
opportunity. Best of luck!" - Laura MacPhail, formerly of 19 Old Cart Road South Hamilton

"Again, we appreciate your assistance in the sale of our home. Your services were certainly more than 'a cut above' the norm! Marsha and Zack Mansdorf, Paris, France, formerly of 20 Beaver Pond Road, Beverly, MA

"...It was a pleasure doing business with the greatest Realtors on the east coast. I will always refer you guys to anyone that needs a real estate guru..." Gus Saulnier formerly of 4 York Road Gloucester

"Thank you very much for all your hard work and help through this process... things went really well. We have already begun to refer people to you. When you update your 'raving fans' page we want to be on it!" Eric and Suzanne Flacbart, South Hamilton, MA.

"We recently purchased and sold homes with Kristal Pooler and Ron Farren Throughout the process our expectations in terms of level of service, dedication, honesty and results were
consistently exceeded. They spent months searching for land with my wife so
she could build her dream home; ironically she found a home that was the
dream prebuilt and in a splendid location. The team took over and
facilitated negotiations that really made the deal on the new home happen. Kristal realistically appraised and marketed our old home; she stuck with us when we held on our price. Ron made the first and second closings seamless and painless. Having been jaded by previous transactions and quite skeptical about the whole process, we were thrilled to be working with true
professionals who had our interests foremost in their minds; not just
wanting to churn out a deal or generate a commission. We can wholeheartedly
recommend the whole team to buyers and sellers alike enthusiastically and
without any reservation. Donna would love to show you guys what she's done so far."
Regards, Lou (Donna and Dr. Louis Dilillo, Beverly, MA ) Sellers of 8 Deer Haven Road, Beverly and Buyers 0f 284R Dodge St. in Beverly

" Thanks so much for all your assistance in helping us to buy 65 Highland Road (Boxford). Pete and I are quite ecstatic about our new home!!! If we or anyone else need a Realtor in the future, I would be more than happy to recommend the 'Kristal Team'!! You guys are the best!! Since we just closed on our new property, we won't need the daily 'New Listings' e-mail. Please delete us. Regards, Pat Bleheen and Peter Mangino

" Dear Kristal & Ron: This letter is long overdue but as they say - Better late, than never! Thank you so much for the excellent personal service you provided to our entire family during the sale of my mother's house at 185 Hart Street (Beverly Farms). Selling a house that we lived in for so many years was a tough decision but once you came into the scene with great ideas and advice, we knew we were in good hands, we had only to deal with the emotions, while you handled the sale and every detail with humor and professionalism. Thank You, Thank You, Thank You! ... In a world where so many people seem to forget the details, we were impressed that you took care of everything. Best wishes & thanks again!" Fay (Brotherton) Salt

" I have purchased two homes through Kristal Pooler and Ron Farren. With the first home Kristal deftly negotiated us through a very difficult logjam involving multiple owners disputing their claims over the house. In the second instance she negotiated an even better price than I was prepared to pay. I had total trust in her instincts and expertise throughout the selection, inspection and negotiation process. Like any top performing team, the team of Kristal Pooler and Ron Farren made the work proceed so smoothly that it looked easy. I recommend Kristal and Ron to all my friends in the market to buy or sell a home." Mark McDonough, Manchester, MA

"Dear Kristal and Ron: Sorry to be so long letting know how much we appreciated all you did to help Jane T. sell her Gloucester home. Don and I never believed it would go so fast! After hearing about the different little(some big!) 'problems' you took care of we have dubbed you St. Ron and St. Kristal! That's 'SAINT'!" - Don and Evelyn Libby, Newburyport MA

"Thank You for helping us find our home and for making the home -buying experience a positive one. We love it here!" - Andy and Leslie Klicksein, Dolliver's Neck - Gloucester, MA

"It is unusual for me to write a letter of this sort, but I wanted to publicly express my appreciation for the manner in which Kristal Pooler handled the marketing and sale of my home at 10 Ashland Avenue in Manchester....When offers were received , she negotiated my best interest in a powerful and professional way...I would not hesitate to recommend Kristal to anyone considering a real estate transaction. I am sure she will provide the same refreshingly high level of service that I received!" - Lolly Sturtevant - Beverly Farms, MA

"...As you may know, I had previously listed my home with a number of 'top agents' in the area, but received no acceptable offers. Kristal had an unswerving belief in the value of my unique waterfront property and worked hard to qualify potential buyers... she consistently illustrated the advantages of my property in a very competitive market...I was truly impressed with Kristal's talented showing techniques. She was by far the most organized and enthusiastic of all the agents I have worked with, plus she sold my home for a great price!" - Judy Geneen - Gloucester, MA

"... I wanted to drop you a line expressing my deep appreciation for all your help in selling 48 Howard Street. There is absolutely no doubt in my mind that you went far beyond the normal duties of a real estate agent...and all the time maintaining a cheerful and humorous attitude. I appreciate your guiding and advising me thru the process of selling a house." - Bea Britton - Hamilton, MA

" Thank you for restoring our faith in the Real Estate industry!!... we had a very bad experience selling our first house home because of some actions our agent took that were in her best interest, not ours...with our cynical eyes we watched you live up to exactly what we had hoped for; honest, hard working people, who really did care about handling the sale of our home...please include our names to your list of references and we will be sure to refer you to our friends and family as well."

"You can believe we will send any and all real estate business that presents itself in your direction. I saw the most beautiful sunset from Conomo Point a while ago. I couldn't believe that's a place we'll call home! - Addie and B Wolbach - Boston, MA