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Kevin Vitali- Helping Massachusetts Home Buyers and Home Sellers

HDR for Real Estate Photography

I wanted to run through what I did for photgraphy on a recent shoot of a loft I listed. You can see all the shots at 35 Riverwalk Way Lowell MA.


I am finding I am using HDR or I should say the exposure fusion feature of Photomatix more and more. Its very quick once you get a system down and can give excellent results for real estate photography. This particular unit was about 40 feet long and 23 feet wide with 5 massive windows and very low light levels for the interior.

Here is the best interior shot from one single frame I could get some window detail but the interior goes dark and gets muddy.

On this particular shot I did nine exposure all 1 stop apart. 4 shots under exposed, 4 shot overexposed. You can see the 9 photos. To get window detail you lose the interior and to get the interior exposed properly the windows blow out and flare.

composite

With a run through the Photomatix program using exposure fusion I combined the above exposures into one. This is the final result after a quick run through Photoshop Elements.

Living Room

Photomatix is relatively inexpensie and you can use any camera that you can control exposure, but you need a tripod!! This is pretty much what I do for most of my listing when a homeowner takes the time to stage and prepare their home for the real estate market. You can see how the imaging is used on my lisitings by visiting your Home Marketing- Your Homes Online Image

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p>This post was provided by Kevin Vitali of EXIT Group One Real Estate In Tewksbury MA. You can contact Kevin by email at kevin@kevinvitali.com or call 978-360-0422.

I pride myself in the quality of my work while helpingbuyers and sellers make dreams come true.

Real Estate Services in the northeast Massachusetts, around the Merrimack Valley, Southern New Hampshire including the towns of Andover, Billerica, Boxford, Chelmsford, Dracut, Georgetown, Groveland, Haverhill, Lawrence, Lowell, Merrimac, North Andover, Newbury, Newburyport, North Reading, Rowley, Tewksbury, Tyngsboro, Westford, Wilmington, West Newbury

Home Marketing- Your Online Image


Reflection of a lens

Here is an article I wrote for one of my blogs. I thought it was worth reprinting here on Activerain. For today's homebuyer the online information and presentation of a home is vitally important. This article discusses what I do to present a home visually online.

Home Marketing- Your Online Image reprinted from Merrimack Valley MA Real Estate

How you market your home is an essential piece in selling your home in today’s real estate market. Home Marketing covers what I call the 3p’s, Preparation, Pricing and Presentation. Today’s article will cover a narrow piece of home marketing covered under presentation and that is your home’s online image. It is a real estate agents job, to present your home to the buying public to compel them to want to see your home and ultimately want to write an offer.

Home sellers need to realize many home buyers (over 95%) are making decisions based upon what they are seeing online about a home that is for sale. What are home buyers looking for? They are looking for quality photos and as much information possible before they pull the trigger and call an agent to view your home.

Home Marketing with Quality Photographs

Your online image starts with quality photographs. When a home buyer decides to look closer at a home its usually because they have seen a photograph of the home that has compelled them to look deeper into the home. I am going to go through the online imaging I used for a recently listed property 35 Riverwalk Unit 105 Lowell MA 01854.

When marketing your home online, I must stress quality photographs. You are better off having fewer quality photographs than you are having tons of marginal or bad photographs of your home. Below is the photographs used for 35 Riverwalk Way. Each photograph is of high quality and were chosen for specific reasons.

The rest of the article discusses:

  • Photographs
  • Virtual Tours
  • Property Websites
  • Video
  • 360 degree panoramics
  • Interactive Floor Plans

Read More.....

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Home Marketing- Your Homes Online Image was provided by Kevin Vitali of EXIT Group One Real Estate. Kevin can be reached at 978-360-0422

Lowell Short Sale Closed- Renaisance on the River

Lowell LoftAnother successful short sale closed at Renaissance on the River in Lowell Massachusetts. A nice quick deal with bank of America to boot!! If you live in the Merrimack Valley in Massachusetts and are condisdering a short sale, please give me a call at 978-360-0422. I have tons of short sales under my belt and can answer any of your questions regarding short sales. If a short sale is right for you then I can work with you to complete a short sale on your home.

Short Sales are complex transactions and require an experienced agent. Success is a history and not a promise!! Follow the link for more information on Massachusetts Short Sales.

View all the lofts at Renaissance on the River, Lowell MA or all the Loft Condominiums in Lowell

free eBook- "Should I Short Sale My Home"

Order your free eBook, "Should I Short Sale My Home". 35 pages of your option to foreclosure and the benefits of a short sale. Don't let the bank take your home it can impact you for a long time to come.

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What is the Multiple Listing Service or MLS?

I have reprinted this post from by blog. As real estate agents we throw around the term Multiple Listing Service or MLS like we expect everyone to know what it means.  Home buyers and home sellers will say they no what it is but do they truly understand the impact that it has in their home purchase or home sale?

The Multiple Listing Service is probably the single greatest tool a real estate agent bring to a buyer and seller to aide in the purchase or sale of a home.  It is important for home sellers and home buyers to understand the impact that the MLS has towards their success in the real estate market.  If you combine the data in the MLS with an experienced committed real estate agent you surely will find success in the real estate market place.

Read the Article:


 

The Massachusetts MLS or Multiple Listing Service- What it means to Massachusetts Home Buyers and Home SellersWhat is the Massachusetts Multiple Listing Service?

 

The Multiple Listing Service, or as it is commonly referred to, MLS, is a large property database or “warehouse” of homes for sale.  Participants in the MLS agree to cooperate with other members in the sharing of the inventory of homes for sale. Basically, all the real estate companies in Massachusetts pool the inventory of their homes they have to sell, making every home available to every other agent that participates in the MLS.

In this day and age, I do not know of a real estate office that does not participate in the Multiple Listing Service.   The Multiple Listing Service is the single biggest tool a real estate agent has to aid buyers and sellers in the real estate market today.

The Evolution of the MLS

Before the creation of the Multiple Listing Service, home buyers would go to each real estate office to see what inventory they had to sell.  Basically, you were limited to what that office had to offer.  You literally had to go to each individual office to see what was available.  Then the MLS was created and every week a “book” was created for each office in an associations territory and was distributed to each office.  Thus, it allowed buyers to go to one office to see all the inventory in a group of communities and it allowed sellers much greater exposure to the buying pool.

Around 1996 with the growing popularity of computers, the MLS data started to be put online.  Giving access to the individual offices much quicker with less lag time.   Fast forward to today and literally the minute an agent inputs listing data for a home for sale it is distributed not only to the real estate community but the generally buying public.

Some Interesting Massachusetts Multiple Listing Service Facts

As of November 4th 2011, I called the Massachusetts MLS that serves my area and a large majority of Massachusetts.  They told me that they roughly run 27,000 member real estate agents and approximately 40,000 homes for sale.  The pool of homes is tremendous as well as the pool of buyers that have access to the MLS.

I also wanted to do a little research to see how many of the home sales are run through the Massachusetts Multiple Listing Service.  In Andover Massachusetts there were 1,766 home sold through the MLS in a 5 year period. In that same time period, I looked at the public records and there were 2,318 home sales recorded.   So 76% of the home sales were run through the MLS.  Out of the 24% of the home sales left over, most of those are private sales (homes never offered to the general public, the most common being a transfer between family members), lenders taking back a home because of non payment and the rest being a For Sale by Owner.  Looking at nationwide statistics, a staggering 95% of the homes that are available to the general public are sold through a Multiple Listing Service.

What does the MLS Mean to a Seller?

If 95% of the homes are sold though the Multiple Listing Service. where do you think buyers turn to find their new home? They turn to a real estate agent that gives them access to the MLS.  It is convenient and gives them the immediate access to most of the available homes for sale that meet their criteria.  A home listed today can be at a buyers fingertips that same day!!

With today’s access to the internet, buyers are directly choosing the homes they see and not relying so much on a real estate agent to pick and choose the homes they see.  The MLS instantly exposes your home to the largest pool of buyers, instantly!!  No other media can even come close to the power of the Multiple Listing Service.

 

Search Massachusetts Homes for SaleWhen registered with a Massachusetts Realtor or Real Estate Agent you have access to the largest pool of homes for sale that meet your criteria, instantly.  You will know about homes new to the market almost as quickly as the real estate age community does!!

Every participating real estate agent can provide access to the Multiple Listing Service data through an IDX (internet data exchange).  By the rules of the MLS for a home buyer to access all of the information they must be registered with an agent and all contact information must be on file with that agent.  Otherwise you can see a limited amount of data.

Essex County New to Market Inventory- Homes that are new to the market or have had a status change in the past 4 days.

Middlesex County New to Market Inventory- Homes that are new to the market or have had a status change in the past 4 days.

The MLS is a very powerful tool in aiding both buyers and sellers either market properties or find properties for sale.  It also offers historical data that can be accessed by a buyer or sellers agent that will help determine fair market value of a home as well as median house price in a community, predict days on market and so on…

We all hear the term MLS or Multiple Listing Service and as agents I think we are quick to throw around the term.  I hope this post informs home buyers and home sellers on the impact of the Multiple Service has on the purchase or sale of your home.  As always I encourage viewers to post a comment or start a discussion!!

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This post was reprinted from What is the Massachusetts Multiple Listing Service?, and was provided by Kevin Vitali of EXIT Group One Real Estate.  Kevin has over 10 years experience and has closed on hundreds of homes bringing you the experience you need.  If you are looking to buy or sell a home call Kevin at 978-360-0422.