We were very lucky to work on a wonderful project a few months back on Harper Avenue in El Cerrito. We were very pleased to take on the job as we were referred to the project by one of our fellow stagers here on ActiveRain Cindy Lin. She was kind enough to refer the homeowner to us and it turned into a four month project with great results (sold in 6 days for the highest amount in the area).
Now, we have two more to thank her for on the same street. The homeowners came into that project and called us to help with another project we just finished today. It as only a three month project this time - lots of work, but great results. The clients agreed to most of the improvements on our list - and the house turned out better than they hoped. In addition, we just finished a consultation on the same street with another client that we will begin working on soon!
We love the neighborhood and look forward to transforming the entire street before we are done. Here are a few photos of the project we finished today. After it's sold we will be posting the amazing before and afters...it doesn't look like the same house! Thank you Cindy Lin!
Kym Hough's Staged to Sell serves the San Francisco East Bay including El Cerrito, Berkeley, Albany, Oakland, Walnut Creek, Danville and beyond. Www.Staged-to-Sell.com
This small but charming condo was on the market just five days when it received two offers way over asking. The Realtor Nancy Deverel with Hitchcock Realty did an amazing job of educating the homeowners on the need for staging. The smaller the house, the greater the need.
We only have seconds to impressive a buyer enough to choose a property over the competition. Every inch of a property counts, but when it's small its even more important.
Placement of sofa's (can I even get a sofa in here?), beds and dining area is so important. If the buyers can not see furniture in a space they often discount that property and feel that it just wouldn't work for their needs. Highlighting the flexibility of the space and showing that a full sofa and more will fit just fine and look great is what this property needed.
Multiple offers in just days...not staged, no way.
Same Space - before and after...you decide.
Staged to Sell is the San Francisco East Bay's premier staging company. For more information on all of our services go to www.staged-to-sell.com
I love happy clients. When they are over the top happy it just makes our job even sweeter.
I was at an appointment for a new listing for a Realtor client that I have worked with for some time now. She is a lovely woman who usually just calls me up - tells me where the key is on the vacant home - and I send her the proposal. We move forward, the house gets sold and we don't talk again until the next listing.
A few weeks ago she called me and told me that she is selling her own home and would I be interested in taking a look? I met her at her home - only the second time I have ever met her - took my photos, chatted and came back the next day to do our thing.
She has a beautiful home but it needed a professional to see it through new eyes to bring it all together. And we did just that.
We had two more stagings to do that week so I didn't speak to her again until I received her call on Sunday telling me about another listing she needed help with that upcoming week. During the course of the conversation I asked how her house was doing and she said that it sold 18 hours after we staged it and that she needed my team to come back and destage.
Yes, in this market, it still happens. My Realtor client has always been a believer of staging vacant homes, but now she is a true believer of occupieds as well. It doesn't matter what the house size, age, or condition - all houses need to be staged to sell. If priced right and staged well the right buyer will find it (especially if there are lots of photos online).
Here are just a few before and after's from this 18 hour home
BEFORE Staged to Sell
AFTER Staged to Sell
BEFORE Staged to Sell
AFTER Staged to Sell
BEFORE Staged to Sell
AFTER Staged to Sell
BEFORE Staged to Sell
www.Staged-to-Sell.com is the San Francisco East Bay's Premier Staging Company. Visit our website at www.staged-to-sell.com for more information.
Last week I posted the blog about a Full Service Staging project that we worked on for four months and launched to very good reviews. http://activerain.com/blogsview/1090497/months-and-months-of-work-but-worth-it- The owner was very happy with the results and the reviews were very very good.
We received word today that the house has already gone PENDING! Just 6 days.
Yes, that is very good news - in this market - really good news as that was quick. BUT here is the real story.
This home four months ago was not the home you see today by any means. We completely transformed the entire property from head to toe. The only thing we didn't change was the roof and foundation. It was in sad shape when the owner purchased it and yes he invested some good money in it, but when it was done he priced it higher than anything in the neighborhood and 6 days later it went PENDING!
Some of the Agents who were on broker tour last week had seen it when it was on the market four months ago before we started the work. They walked into the home on broker tour last week and almost feel over.
One agent who had shown the house prior to my client buying it actually brought a client back that had seen it then and bought another house (for good reason) because he couldn't believe it was the same house.
Yes, houses are still SELLING! Yes, you must listen to your professional stager and do everything needed to prepare the home for market. Yes, staging sells STILL! The proof is right here http://activerain.com/blogsview/1090497/months-and-months-of-work-but-worth-it-
For more information on Kym Hough's Staged to Sell go to www.staged-to-sell.com Staged to Sell is the San Francisco East Bay's Premier Real Estate Staging Company.
I know that many of you are familiar with a wonderful Realty company Zip Realty. Their headquarters are here in the San Francisco Bay Area and they have been around for about 10 years. They have always been ahead of their time in that they focused on the Internet and web presence in the Real Estate market way before many of the larger more established companies understood its worth.
With 92% of consumers going to the Internet first to find a house or a Realtor - it has definitely become the number one marketing tool in Real Estate Today.
That is why I was so excited to be asked by the Zip Realty Marketing group to be part of their ground breaking new program that incorporates staging into their marketing and actually pays for staging for their listings.
To help support this valuable program they have asked me to write the script and actually participate in the education video on staging for their upcoming Seller's website!
We shot the final part of the three part video shoot today at one of my recently staged listings. I can't believe how hard it is to memorize two pages of dialog and then to look into the camera and actually remember what to say! It takes much longer than you think, but oh my, it was such great fun.
I look forward to seeing the final video (at least I think I do :) and to see the new Seller's website launched. Staging continues to make great strides in our Real Estate Industry and sellers, buyers and agents are alike are seeing that it is more important than ever to use it to ensure that a listing gets sold in this very tough market.
For more information on the Zip Realty Staging program go to their website at www.ziprealty.com. For more information on the San Francisco East Bay Premier Staging Company Staged to Sell go to www.staged-to-sell.com.
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Kym Hough is owner of Staged To Sell, a Green Home Staging Co serving SF East Bay. We have over 25 staging styles in our 4,000 sq. ft warehouse.
Kym Hough's Staged to Sell located in Danville and San Leandro in the East Bay of San Francisco, CA is a Green Home Staging company serving Alameda and Contra Costa Counties. We love what we do and have been staging successful for over 6 years.
When Kym started her business her goal was creating the best Professional Home Staging Company in the area. In this short time she has achieved prestigious industry awards, appeared on the ABC News Program 20/20, has been interviewed in several local and national articles and has come to be a leader in the industry. Kym is a sought after speaker in the Home Staging Industry to both her Staging peers and consumers.
Kym firmly believes that the key to being a successful Professional Stager is to continually innovate and fine tune the process. "At Staged to Sell we never settle for second best. We continue to strive to improve our designs and introduce new and innovative staging techniques to the industry. We travel as far away as New York City to attend Table Top Show each year to aquire new vendors and keep up on the latest table top trends." Our vendor supply list has grown from 2 local vendors to well over 100 nationwide and include the some of the finest accessory and furniture manufacturers in the country.
Kym Hough and all members of the Staged to Sell team are Certified Staging Professionals. We are trained in the art and science of staging our clients properties to sell.
Staged to Sell has gone GREEN! We are now a certified Green Staging company as part of the Live Green, Live Smart Institute. Even more exciting Kym is one of just a handful of trained instructors in the Live Green, Live Smart Institute teaching Real Estate Professionals, Professional Home Stagers and Business Owners in the Green Sciences certification program. It's an amazing opportunity to give back to the community while increasing the marketabilty of their businesses. www.GreenTrainingCSP.com
Kym Hough lives in Danville, California with her husband Graham, daughter Alix and dogs Petey Mackenzie, Tootsie Rose and Homer Thadeus.
Kym Hough, owner of Staged to Sell, has greatly exceeded all of my expectations as a stager. She provided services beyond her title, becoming my interior designer, buyer, profiler, real estate marketing consultant, personal shopper, construction referral resource and even sometimes psychologist! Kym is a great communicator listening first to my needs and service requirements. Highly organized, she produced a complete schedule and budget from the start of my project. As the consummate professional, she "delivered" at every meeting with very creative and resourceful ideas that gave me the big "WOW" factor, making my home a memorable experience. The end result was an appealing, staged home that matched the tastes of my target buyer. I sold my home within one week of the first broker open house at a top of the market price. There is no doubt in my mind that Kym's staging services was a major contributor in helping me sell my home in these tough real estate times. Glenn Ishino, Harper Avenue, El Cerrito, August 2009 ___________________________________________________________________________ Thanks! You are awesome by the way. I've really enjoyed working with you and hope to have a few more properties for you to stage by the end of the year. Nathan Hitchcock, Hitchcock Realty, July 2009
___________________________________________________________________________ "It's been a great pleasure to work with Kym and everyone at Staged-to-Sell. I know that I can call them and they will handle every detail. Not only are her jobs stunning, she is professional, timely, and flexible. Her style is elegant yet practical and appropriate for the space she is working with. I've gotten nothing but rave reviews from potential buyers and other Realtors. I look forward to working together soon." Erica Jones Starkey, Broker, Co-Founder, JSCA Real Estate Group, 2009
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In a very short notice, Kym transformed our empty and undefined house to a beautiful, serene family retreat. Her staging enabled prospective buyers see and feel what it really is like to live in our house. She was also very professional; arriving before an appointment time, and doing the beautiful staging as promised. Our house went into an escrow within a month, in this tough time with bad economy. It was truly "Staged to Sell"! Mikaboo, El Cerrito, CA, 2009
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Kym did an excellent job staging our home. She had great ideas and reasonable prices. She brought in pieces that matched our home and enhanced the presentation dramatically. I would recommend her highly!! Eric S, Piedmont, CA, 2009
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A belated email to you about the work you did on 2294 Lomand Lane. It should come as no surprise that the appearance and your staging were received enthusiastically by open house attendees last Sunday and by agents at the Broker Tour. What a great job...the house looks terrific...love your staging. Photos are also great too. Thanks so much. Heidi Sl., Coldwell Banker, June 2008
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"Staged to Sell is an A+ Staging Company. In preparing to put our home on the market we went out in our area to research Realtors and Staging professionals. What we saw was a C- except for Staged to Sell! They were an A+ every time! Their furniture is wood, upholstered and glass. They use upscale custom silk florals and beautiful beddings! Nothing but quality. Many of the staged properties we saw had slipped covered furniture and Ikea like furniture. It cheapened the property in our eyes. We were so happy to have Staged to Sell on our team when preparing our home for market. We gave out their cards to everyone we knew and will use them again and again!
- Kathleen and Michael Young, Homeowners, Monterey Avenue, 2008
Richmond, CA
"Staged to Sell are amazing. What a difference. My property was on the market for 60 days prior to staging. When my friends told me about staging and high recommended Kym Hough's Staged to Sell I figured I would give them a try. I am so glad I did! My vacant house looked incredible and it SOLD! I loved the free Virtual Tour and Custom Website. The photos were gorgeous and really increased the exposure of the property. I would recommend Staged to Sell to anyone interesting in selling their property and making it look its best!"
- Rose Micleli, Homeowner, Danville Oaks, CA, 2008
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Staged to Sell is Fantastic to work with...
- Liz Fitch, Realtor, Walnut Creek, CA, 2008
What I love about Staged to Sell and Kym Hough is that they take all of the worry off my shoulders when preparing our client's property for market! When I call Kym and her team I know that I will never be disappointed and the property will also look amazing. Realtor's have enough to do! I love letting the professionals at Staged To Sell do the work to make it the best property on the market!
- Gaby Diskin, Green Key Realtors, Richmond, CA, February 2007
Hi Kym,
Just wanted to let you know the SUPER job you did for me a staging the house at 654 37th st. It was really an incredible showpiece!! The seller was very happy and especially the fact that she received about $25000 more than we were asking, and this is in a down market. If we did not stage that house it would probably still be sitting on the market like all the others. I was happy too because I was able to double end it from someone who just came to the open house and fell in love with it. The buyer said "it was the most beautiful house she had ever seen"!! Everyone came out a winner!! I will be listing another property in a few weeks and would like you to stage it for me again, believe me it is money well spent. Thank you again and let me know if you need any recommendations for your services they are the best.
- Mike Hughey, ReMax Real Estate , August 2007
We agreed to use Kym's services for the sale of my Dad's house.
What a dazzling transformation. From just a "nice house" to something
the really looked good. The end result was that we sold the house for
$60k over asking price, which I don't think we would have gotten
without her services.
So when we sold our own house it was a no brainer to hire her again.
She worked her magic a second time which resulted in the house selling
for $15k over asking price, on a much higher priced house, in a tougher market.
Our thoughts on all this? Get your house staged and get Kym to do it.
Otherwise you'll be kicking yourself when your neighbor, who WAS smart
enough to hire her) sells his house for a lot more than yours.
- Greg Mee, Homeowner, Richmond, CA, 2006
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