Opportunity is everywhere. There is a not a moment in the day that an opportunity is not dangling in your face. You may not notice it or even have your eyes open in the right direction. You may be so stressed and worried about paying bills and keeping your Home Staging and Decorating business going that you are letting opportunities pass you by.
The key to a successful Home Staging business is multiple revenue streams. It is very important not to have all your eggs in one basket for any small business, but it is even more important in this market than ever before.
Home Staging has been thriving for the past five years and has been gaining recognition as the number one thing a homeowner must do when preparing their home for sale. Home Stagers from across the country had their phones ringing off the hook day and night and their businesses were growing in leaps and bounds. No marketing, no real business sense, no problem. Home Stagers with talent and a good strong work ethic were starting their business and up in running in no time.
Times have changed. The hobby stagers who were once busy are no longer in business. The tried and true Staging Professional are the ones still in business and looking to make their business grow. But how when the economy and foreclosure rate is where it is today? Multiple Revenue Streams is the answer. Diversify!
Home Stagers everywhere are now adding multiple services to their portfolio. Decorating and Designers are doing the same. Home Staging, Color Consultation, Green Staging, Feng Shui consultations, Design and Furniture selection are all part of the picture now and there is so much more!
They key is to be open to the possibilities. Look for people in the same industry to partner with. Negotiate with your vendors and resources for good pricing on their services so you have the advantage over your competition. Give a free color consultation for clients to get to know you and then help them in their design choices in the kitchen for a fee.
Opportunity is everywhere. Are you seeing it? Are you ready for it? This is the time to make money and watch your business grow in new directions that you never thought possible.
Kym Hough is owner of www.Staged-to-Sell.com and www.StagersLISTExpo.com. She has owned her own Home Staging company for the past six years and has grown it into one of the top full service Staging company's in the San Francisco Bay Area. She is a product marketer with 20 years experience in product and design and a nationally recognized Home Staging and Marketing Expert. In January 2009 she was awarded the Home Staging Industry award for RESA Staging Innovator of the year through RESA. Kym will be speaking at the Home Staging and Design Summit in Winter Park, Florida on March 17th and 18th on running a Home Staging business in a Down Economy. For more information go to www.StagerslistExpo.com
Send this link to your entire database! Receive a free workshop for every three people you refer. Email Kym@Stagerslist.com for more details.
Register for www.StagersLISTExpo.comin Orlando and receive a free Feng Shui Workshop! March 17th is the exciting Expo day for the Staging and Design Community. Expand your revenue streams and help your company thrive in this down market. Staging and design professionals will spend the day learning from Industry Experts. On March 18th the workshop program provides on-hands training in a variety of topics and if you sign up for the Expo by March 8th you receive the Free Feng Shui Workshop!
Send this link to your entire database! Receive a free workshop for every three people you refer. Email Kym@Stagerslist.com for more details.
Join us for this one day event that will get you excited about Home Staging all over again! If you missed it in one of the other cities we visited it's your time to make it happen. Great speakers and vendors and lots of information to share. Does your business need a jump start? Are you search for new ways to reinvent yourself? Are you getting maximum return on your investment? If not, this is the event for you!
Our StagersLIST.com Expo is coming to Los Angeles Monday, February 9, 2009. We are pleased to have a wonderful Venue sponsor Brook Rental Furniture. The event will bring Industry leaders together with Home Stagers from across the Los Angeles area to network, educate and mix with vendors and resources to increase their business.
Spend One day with us or come back for a workshop program on Day 2. It's up to you. Just $65.00 for the one Day Seminar and if you are a RESA member its an even better deal of $55.00!
Check out www.StagersLISTExpo.com for all the details of this event and our 11 other Expos that will be crossing the country in 2009 meeting stagers everywhere.
"I was blown away by how organized the event was and how easy it was to talk with the vendors, other stagers and the speakers. I enjoyed every minute of the day."
- Cynthia Nolan, 2008 Expo
Whether you are a seasoned Stager or just starting out in the Home Staging profession this one day Expo is for you.
For more information go to www.StagersLISTExpo.com and click on Los Angeles for all the details.
Green Marketing Techniques for Real Estate Agents and Home Stagers are taught through our Live Green, Live Smart Program. The next class is being held in the heart of Danville, CA - in the East Bay of San Francisco Bay Area. This one day class will give you the terminology and techniques to add this crucial element to your business plan and to your business services. The competition is doing it and a successful business needs to be up on the trends and tools in this very Green Market. Only three seats left in our next class on Wednesday, January 21, 2009. Call 925-212-1833 to sign up or email me at Kym@Staged-to-Sell.com for more information.
Kym Hough is a Live Green, Live Smart Trainer living in Danville, CA. Kym was personally trained by the head of the Live Green Live Smart institute Peter Lytle. National Home Builders have approved 8 hours of credits towards this program.
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Kym Hough is owner of Staged To Sell, a Green Home Staging Co serving SF East Bay. We have over 25 staging styles in our 4,000 sq. ft warehouse.
Kym Hough's Staged to Sell located in Danville and San Leandro in the East Bay of San Francisco, CA is a Green Home Staging company serving Alameda and Contra Costa Counties. We love what we do and have been staging successful for over 6 years.
When Kym started her business her goal was creating the best Professional Home Staging Company in the area. In this short time she has achieved prestigious industry awards, appeared on the ABC News Program 20/20, has been interviewed in several local and national articles and has come to be a leader in the industry. Kym is a sought after speaker in the Home Staging Industry to both her Staging peers and consumers.
Kym firmly believes that the key to being a successful Professional Stager is to continually innovate and fine tune the process. "At Staged to Sell we never settle for second best. We continue to strive to improve our designs and introduce new and innovative staging techniques to the industry. We travel as far away as New York City to attend Table Top Show each year to aquire new vendors and keep up on the latest table top trends." Our vendor supply list has grown from 2 local vendors to well over 100 nationwide and include the some of the finest accessory and furniture manufacturers in the country.
Kym Hough and all members of the Staged to Sell team are Certified Staging Professionals. We are trained in the art and science of staging our clients properties to sell.
Staged to Sell has gone GREEN! We are now a certified Green Staging company as part of the Live Green, Live Smart Institute. Even more exciting Kym is one of just a handful of trained instructors in the Live Green, Live Smart Institute teaching Real Estate Professionals, Professional Home Stagers and Business Owners in the Green Sciences certification program. It's an amazing opportunity to give back to the community while increasing the marketabilty of their businesses. www.GreenTrainingCSP.com
Kym Hough lives in Danville, California with her husband Graham, daughter Alix and dogs Petey Mackenzie, Tootsie Rose and Homer Thadeus.
Kym Hough, owner of Staged to Sell, has greatly exceeded all of my expectations as a stager. She provided services beyond her title, becoming my interior designer, buyer, profiler, real estate marketing consultant, personal shopper, construction referral resource and even sometimes psychologist! Kym is a great communicator listening first to my needs and service requirements. Highly organized, she produced a complete schedule and budget from the start of my project. As the consummate professional, she "delivered" at every meeting with very creative and resourceful ideas that gave me the big "WOW" factor, making my home a memorable experience. The end result was an appealing, staged home that matched the tastes of my target buyer. I sold my home within one week of the first broker open house at a top of the market price. There is no doubt in my mind that Kym's staging services was a major contributor in helping me sell my home in these tough real estate times. Glenn Ishino, Harper Avenue, El Cerrito, August 2009 ___________________________________________________________________________ Thanks! You are awesome by the way. I've really enjoyed working with you and hope to have a few more properties for you to stage by the end of the year. Nathan Hitchcock, Hitchcock Realty, July 2009
___________________________________________________________________________ "It's been a great pleasure to work with Kym and everyone at Staged-to-Sell. I know that I can call them and they will handle every detail. Not only are her jobs stunning, she is professional, timely, and flexible. Her style is elegant yet practical and appropriate for the space she is working with. I've gotten nothing but rave reviews from potential buyers and other Realtors. I look forward to working together soon." Erica Jones Starkey, Broker, Co-Founder, JSCA Real Estate Group, 2009
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In a very short notice, Kym transformed our empty and undefined house to a beautiful, serene family retreat. Her staging enabled prospective buyers see and feel what it really is like to live in our house. She was also very professional; arriving before an appointment time, and doing the beautiful staging as promised. Our house went into an escrow within a month, in this tough time with bad economy. It was truly "Staged to Sell"! Mikaboo, El Cerrito, CA, 2009
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Kym did an excellent job staging our home. She had great ideas and reasonable prices. She brought in pieces that matched our home and enhanced the presentation dramatically. I would recommend her highly!! Eric S, Piedmont, CA, 2009
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A belated email to you about the work you did on 2294 Lomand Lane. It should come as no surprise that the appearance and your staging were received enthusiastically by open house attendees last Sunday and by agents at the Broker Tour. What a great job...the house looks terrific...love your staging. Photos are also great too. Thanks so much. Heidi Sl., Coldwell Banker, June 2008
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"Staged to Sell is an A+ Staging Company. In preparing to put our home on the market we went out in our area to research Realtors and Staging professionals. What we saw was a C- except for Staged to Sell! They were an A+ every time! Their furniture is wood, upholstered and glass. They use upscale custom silk florals and beautiful beddings! Nothing but quality. Many of the staged properties we saw had slipped covered furniture and Ikea like furniture. It cheapened the property in our eyes. We were so happy to have Staged to Sell on our team when preparing our home for market. We gave out their cards to everyone we knew and will use them again and again!
- Kathleen and Michael Young, Homeowners, Monterey Avenue, 2008
Richmond, CA
"Staged to Sell are amazing. What a difference. My property was on the market for 60 days prior to staging. When my friends told me about staging and high recommended Kym Hough's Staged to Sell I figured I would give them a try. I am so glad I did! My vacant house looked incredible and it SOLD! I loved the free Virtual Tour and Custom Website. The photos were gorgeous and really increased the exposure of the property. I would recommend Staged to Sell to anyone interesting in selling their property and making it look its best!"
- Rose Micleli, Homeowner, Danville Oaks, CA, 2008
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Staged to Sell is Fantastic to work with...
- Liz Fitch, Realtor, Walnut Creek, CA, 2008
What I love about Staged to Sell and Kym Hough is that they take all of the worry off my shoulders when preparing our client's property for market! When I call Kym and her team I know that I will never be disappointed and the property will also look amazing. Realtor's have enough to do! I love letting the professionals at Staged To Sell do the work to make it the best property on the market!
- Gaby Diskin, Green Key Realtors, Richmond, CA, February 2007
Hi Kym,
Just wanted to let you know the SUPER job you did for me a staging the house at 654 37th st. It was really an incredible showpiece!! The seller was very happy and especially the fact that she received about $25000 more than we were asking, and this is in a down market. If we did not stage that house it would probably still be sitting on the market like all the others. I was happy too because I was able to double end it from someone who just came to the open house and fell in love with it. The buyer said "it was the most beautiful house she had ever seen"!! Everyone came out a winner!! I will be listing another property in a few weeks and would like you to stage it for me again, believe me it is money well spent. Thank you again and let me know if you need any recommendations for your services they are the best.
- Mike Hughey, ReMax Real Estate , August 2007
We agreed to use Kym's services for the sale of my Dad's house.
What a dazzling transformation. From just a "nice house" to something
the really looked good. The end result was that we sold the house for
$60k over asking price, which I don't think we would have gotten
without her services.
So when we sold our own house it was a no brainer to hire her again.
She worked her magic a second time which resulted in the house selling
for $15k over asking price, on a much higher priced house, in a tougher market.
Our thoughts on all this? Get your house staged and get Kym to do it.
Otherwise you'll be kicking yourself when your neighbor, who WAS smart
enough to hire her) sells his house for a lot more than yours.
- Greg Mee, Homeowner, Richmond, CA, 2006
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