A house is like a story. 
It must be weaved just right so that potential buyers can follow it from room to room and feel satisfied that it is saying all the right things. It must speak to them to capture their attention.
There is nothing worse than buying a new book and getting to the second chapter with nothing to keep you interested in moving forward.
My favorite books are ones that get me excited to turn each page. I can't wait until I get to the end of a chapter and see what is around the next corner.
A good story teller entices and lets your imagination run wild with the possibilities.
By the time I am done with a great book I am sold on the idea that it is just the right one for me. I can't wait to buy more from that author and tell everyone about the adventure.
Great Books. Great Houses. All tell a Great Story. Make sure a home for sale has a beginning, a middle and an end. Take the buyer on a ride that will leave them breathless and wanting for more and that house will sell.
It takes the right Staging Company to tell the right story. www.Staged-to-Sell.com.
157 Kingswood in Blackhawk, Danville, CA. Listed by Chen Chen Kan of J. Rockliff Realty. For more information go to our website at www.Staged-to-Sell.comand click the Listing Page where you will find many of our listings. Staged to Sell serves Blackhawk, Alamo, Lafayette, Walnut Creek, Orinda, Berkeley, El Cerrito, San Ramon, Dublin and the entire Contra Costa and Alameda Counties. For more information email us at Kym@Staged-to-Sell.com
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StagersLIST.com Gathers Stagers throughout North America at the StagersLIST Expo Series 2009 City of Industry, February 9 & 10, 2009, StagersLIST.com Expo will be held at the Brook Furniture Rental Distribution Center located at 18860 East San Jose Avenue City of Industry, CA 91748. This event is presented by www.StagersLIST.com, the resource for Professional Home Stagers. The City of Industry is the official kick off for the 12 city Expo series www.StagersLISTExpo.com held throughout North America through 2009. "Real Estate Staging has gone from a "nice to have" to a "must have" due to the economic down turn and the state of the Real Estate market. Homeowners everywhere are hiring Professional Stagers to ensure that they have every advantage possible when selling their home. StagersLISTExpo.com provides the education and tools Stagers need to ensure their clients have the best service possible. It's also a great way to spend the day for people looking to make a career change. The Expo is a comprehensive overview of the Professional Staging industry. It's the best way to find out what Stagers everywhere really do," States Kym Hough, Marketing Director of www.StagersLIST.com. The event is open to all homeowners, Professional Stagers and Designers no matter what the designation or affiliation. Day One, February 9, begins at 8:30 a.m. and continues to 5:00 p.m. Day 2, February 10, is a Workshop series and begins at 9:30 and runs to 4:15. Fee is $65.00 for the Expo day only. Workshops are $29.95 each. For a workshop package there are multiple discounts available. StagersLIST Expos are endorsed by the industry trade association RESA and sponsors include Certified Training Professionals, Bekins Moving & Storage and The Plant Atrium. To register for this event or to learn more about speakers and sponsors go to www.StagersLISTExpo.com. Local Contact: Connie Tebyani, Platinum Home Staging, 805.553.9952, http://www.platinumhomestaging.com/ National Contact: Kym Hough, StagersLIST.com, 925-212-1833, kym@stagerslist.com Location Contact: Brook Furniture Rental, Stacy Bisel, 818.388.1120
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In this economy we have found that many people are looking for a new and interesting career. The best time is now to enter the Real Estate Staging Industry. Our industry is growing and there are endless opportunities for creative people to create the job they want doing something they love!
If you are interested in seeing what being a Home Staging Professional is all about come to theStagersLIST Expo coming to the City of Industry on February 9th and 10th, 2009. This event gives you a look at what being a Professional Home Stager really entails and introduces you to resources and a network of Stagers in your area.
Go to www.StagersLISTExpo.com for more information and join us!
When:
Expo Day 1
9:00-5:00
Workshop Day 2
9:30-4:15
Where:
Brook Furniture Distribution Center
18860 East San Jose Ave.
City of Industry, CA 91748
Investment:
Day 1 Expo
$65 for non-RESA Members
$55 for RESA Members
Day 2 Workshops
$29.95 Each
Discount for multiple workshops
Save when you sign up for the Expo and Workshops Together!
StagersLIST Expo 2009
Los Angeles
February 9 & 10
Join us at the Nation's Premier Stager Event. Gain staging business expertise and techniques to move your business forward. Enjoy one or two days of education, networking and access to some of the top stagers in our industry.
Dynamic Industry Speakers
Education on a variety of Staging Topics
Workshops to strengthen your business
Learn from industry insiders who know how to create a competitive business model that works in your market.
Click here to register or learn more
Expo Includes:
Running a Profitable Staging Business
Demystifying the Realtor and Stager Relationship
Staging Trends and Marketing
Register today at www.StagersLISTExpo.com
For more information contact:
Local Coordinator
Connie Tebyani - 805-553-9952 or Email Connie
Venue Sponsor
Brook Furniture Rental - Stacy Bisel - 818-388-1120 or Email Stacy
National Coordinators
Kym Hough - 925-212-1833 or Email Kym
Terrylynn Fisher - 925-876-0966 or Email Terrylynn
Usually, we Stagers can count on this time of year to be pretty calm. I look forward to it every year as it gives me time to work on my business and set up my marketing plans for the new year.
It's also the time that I get caught up with the numerous people I have almost ignored for the past 11 months as life is a bit crazier than it use to be and my trips to Santa Rosa to see old friends and family just don't happen as much as they use to.
We'll this year - it's not the case. We have lots going on staging, design to live and StagersLIST.com has been keeping us jumping - and the best part is we are not alone.
I was talking to one of my favorite local Stagers Nancy Clearythe other day. She is a fabulous Stager right here in Walnut Creek, California. She is not only fabulous at what she does but her spirit and enthusiasm is just wonderful.
It's the week before Christmas and she is running around like crazy staging and finishing up three other staging projects that have kept her hoping! We laugh everyone time we are on the phone together because we always end with - we really do need to get together for dinner or lunch soon - let's get a date on the calendar. We haven't set that date yet but we have really good intentions!
What this shows me is that what I have been saying all along. Staging is no longer a Nice to Have - It's a Necessity! We know it and now the public are getting it too!
The last three phone calls I received for houses are from Homeowners - not Realtors. They are now educated enough to know that they need to call us if they are selling - if they really want to sell.
I didn't ask Nancyif she is experiencing the same - but I bet it has some part of why she is so busy too.
It may be Christmas - but Stagers are Busy! For good reason - the homeowners are getting educated and know that no matter what time of year it is - if they are selling they need to call a stager.
It happens all the time...client's start working on a home prior to calling in a professional stager.
Number one thing they do is clear out All the clutter and paint everything white!!!!
If I could help homeowners out there the number one thing I would tell them is STOP. WAIT. MAKE AN APPOINTMENT with a Professional qualified stager before you do ANYTHING!
Of course, it's OK to clean the house including miscellaneous toys and paperwork on the counter, BUT don't go crazy taking things off the walls, replacing appliances, and painting without talking to a professional stager first. You would be amazed about how much money we can SAVE you!
Recently, my company was hired by a lovely client to prepare their home for market and do the enhancement staging. By the time they found my company they had spent $8,000 dollars on a very very bad paint job, minor repairs and some new appilances including an expensive wine cooler in a dated kitchen.
By the time we were brought in to the project that money was gone and so was the contractor who did the bad job.
What many homeowner's don't know is that a Professional Stager is THE Resource when working on a home and preparing it for market. Stagers help select the right color for the room (based on the flooring, the light, and furnishings in the room). We can help make educated decisions on what appliances, if any, to replace. NOTE: if it is a truly dated bathroom, just replacing a faucet can be a waste of money.
Moral of the story - call us first. Let us help you make educated decision and save you time and money. Preparing your home for market is a skill and a qualified experience professional Stager is the person who can apply that skill to your home - the most important product you will ever sell!
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Kym Hough is owner of Staged To Sell, a Green Home Staging Co serving SF East Bay. We have over 25 staging styles in our 4,000 sq. ft warehouse.
Kym Hough's Staged to Sell located in Danville and San Leandro in the East Bay of San Francisco, CA is a Green Home Staging company serving Alameda and Contra Costa Counties. We love what we do and have been staging successful for over 6 years.
When Kym started her business her goal was creating the best Professional Home Staging Company in the area. In this short time she has achieved prestigious industry awards, appeared on the ABC News Program 20/20, has been interviewed in several local and national articles and has come to be a leader in the industry. Kym is a sought after speaker in the Home Staging Industry to both her Staging peers and consumers.
Kym firmly believes that the key to being a successful Professional Stager is to continually innovate and fine tune the process. "At Staged to Sell we never settle for second best. We continue to strive to improve our designs and introduce new and innovative staging techniques to the industry. We travel as far away as New York City to attend Table Top Show each year to aquire new vendors and keep up on the latest table top trends." Our vendor supply list has grown from 2 local vendors to well over 100 nationwide and include the some of the finest accessory and furniture manufacturers in the country.
Kym Hough and all members of the Staged to Sell team are Certified Staging Professionals. We are trained in the art and science of staging our clients properties to sell.
Staged to Sell has gone GREEN! We are now a certified Green Staging company as part of the Live Green, Live Smart Institute. Even more exciting Kym is one of just a handful of trained instructors in the Live Green, Live Smart Institute teaching Real Estate Professionals, Professional Home Stagers and Business Owners in the Green Sciences certification program. It's an amazing opportunity to give back to the community while increasing the marketabilty of their businesses. www.GreenTrainingCSP.com
Kym Hough lives in Danville, California with her husband Graham, daughter Alix and dogs Petey Mackenzie, Tootsie Rose and Homer Thadeus.
Kym Hough, owner of Staged to Sell, has greatly exceeded all of my expectations as a stager. She provided services beyond her title, becoming my interior designer, buyer, profiler, real estate marketing consultant, personal shopper, construction referral resource and even sometimes psychologist! Kym is a great communicator listening first to my needs and service requirements. Highly organized, she produced a complete schedule and budget from the start of my project. As the consummate professional, she "delivered" at every meeting with very creative and resourceful ideas that gave me the big "WOW" factor, making my home a memorable experience. The end result was an appealing, staged home that matched the tastes of my target buyer. I sold my home within one week of the first broker open house at a top of the market price. There is no doubt in my mind that Kym's staging services was a major contributor in helping me sell my home in these tough real estate times. Glenn Ishino, Harper Avenue, El Cerrito, August 2009 ___________________________________________________________________________ Thanks! You are awesome by the way. I've really enjoyed working with you and hope to have a few more properties for you to stage by the end of the year. Nathan Hitchcock, Hitchcock Realty, July 2009
___________________________________________________________________________ "It's been a great pleasure to work with Kym and everyone at Staged-to-Sell. I know that I can call them and they will handle every detail. Not only are her jobs stunning, she is professional, timely, and flexible. Her style is elegant yet practical and appropriate for the space she is working with. I've gotten nothing but rave reviews from potential buyers and other Realtors. I look forward to working together soon." Erica Jones Starkey, Broker, Co-Founder, JSCA Real Estate Group, 2009
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In a very short notice, Kym transformed our empty and undefined house to a beautiful, serene family retreat. Her staging enabled prospective buyers see and feel what it really is like to live in our house. She was also very professional; arriving before an appointment time, and doing the beautiful staging as promised. Our house went into an escrow within a month, in this tough time with bad economy. It was truly "Staged to Sell"! Mikaboo, El Cerrito, CA, 2009
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Kym did an excellent job staging our home. She had great ideas and reasonable prices. She brought in pieces that matched our home and enhanced the presentation dramatically. I would recommend her highly!! Eric S, Piedmont, CA, 2009
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A belated email to you about the work you did on 2294 Lomand Lane. It should come as no surprise that the appearance and your staging were received enthusiastically by open house attendees last Sunday and by agents at the Broker Tour. What a great job...the house looks terrific...love your staging. Photos are also great too. Thanks so much. Heidi Sl., Coldwell Banker, June 2008
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"Staged to Sell is an A+ Staging Company. In preparing to put our home on the market we went out in our area to research Realtors and Staging professionals. What we saw was a C- except for Staged to Sell! They were an A+ every time! Their furniture is wood, upholstered and glass. They use upscale custom silk florals and beautiful beddings! Nothing but quality. Many of the staged properties we saw had slipped covered furniture and Ikea like furniture. It cheapened the property in our eyes. We were so happy to have Staged to Sell on our team when preparing our home for market. We gave out their cards to everyone we knew and will use them again and again!
- Kathleen and Michael Young, Homeowners, Monterey Avenue, 2008
Richmond, CA
"Staged to Sell are amazing. What a difference. My property was on the market for 60 days prior to staging. When my friends told me about staging and high recommended Kym Hough's Staged to Sell I figured I would give them a try. I am so glad I did! My vacant house looked incredible and it SOLD! I loved the free Virtual Tour and Custom Website. The photos were gorgeous and really increased the exposure of the property. I would recommend Staged to Sell to anyone interesting in selling their property and making it look its best!"
- Rose Micleli, Homeowner, Danville Oaks, CA, 2008
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Staged to Sell is Fantastic to work with...
- Liz Fitch, Realtor, Walnut Creek, CA, 2008
What I love about Staged to Sell and Kym Hough is that they take all of the worry off my shoulders when preparing our client's property for market! When I call Kym and her team I know that I will never be disappointed and the property will also look amazing. Realtor's have enough to do! I love letting the professionals at Staged To Sell do the work to make it the best property on the market!
- Gaby Diskin, Green Key Realtors, Richmond, CA, February 2007
Hi Kym,
Just wanted to let you know the SUPER job you did for me a staging the house at 654 37th st. It was really an incredible showpiece!! The seller was very happy and especially the fact that she received about $25000 more than we were asking, and this is in a down market. If we did not stage that house it would probably still be sitting on the market like all the others. I was happy too because I was able to double end it from someone who just came to the open house and fell in love with it. The buyer said "it was the most beautiful house she had ever seen"!! Everyone came out a winner!! I will be listing another property in a few weeks and would like you to stage it for me again, believe me it is money well spent. Thank you again and let me know if you need any recommendations for your services they are the best.
- Mike Hughey, ReMax Real Estate , August 2007
We agreed to use Kym's services for the sale of my Dad's house.
What a dazzling transformation. From just a "nice house" to something
the really looked good. The end result was that we sold the house for
$60k over asking price, which I don't think we would have gotten
without her services.
So when we sold our own house it was a no brainer to hire her again.
She worked her magic a second time which resulted in the house selling
for $15k over asking price, on a much higher priced house, in a tougher market.
Our thoughts on all this? Get your house staged and get Kym to do it.
Otherwise you'll be kicking yourself when your neighbor, who WAS smart
enough to hire her) sells his house for a lot more than yours.
- Greg Mee, Homeowner, Richmond, CA, 2006
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