Lance Ziegler

Here are three simple tips we teach to cut unnecessary costs out of your marketing budget and refocus your efforts to accommodate a buyer’s market and the buyer’s way of searching for property.

80% of consumers search for information online. That means at least 60% of your marketing dollars should be spent optimizing your listing online. (2008 RIS Media)

1. Stop wasting money on useless advertising- If you are directing most of your marketing and advertising dollars offline you are missing a huge opportunity of potential buyers. Print advertising is effective but not where your average consumer chooses to look first. It’s a matter of convenience. Do I run down to the local gas station and get a realtor magazine, or do I get online and search from my computer, saving time and money; and, at my own leisure? We all know the answer to that. If you are spending hundreds, even thousands on print advertising, you are wasting most of your money. Now I say most because I do believe print advertising should still be a small percent of your overall budget. Plus it keeps your presence in the local market. The point is today’s property seekers have one resource to find anything they want………their computer. If you are not focusing your budget online, and I don’t mean your MLS and website, then you may be missing out on buyers and sellers interested in your services. Let’s face it, local advertising is just that……….local. You want to attract clients from around the world. Make sense?

2. Use 360 Virtual Tour Technology- Attention! Stop wasting your money on slide shows that refer to as virtual tours. Yes there are many definitions of what a virtual tour is. Let’s make it simple. You go to Realtor.com® and find a nice home that has some photos. Cool, there is a virtual tour! Click………..open ………oh more pictures in a slide show. Now what interaction has this made for your potential client? None! So, you have spent $100 maybe $200 to give them another slide show?

Use 360 virtual tours that are designed to get potential visitors involved with the buying process and experience the true flow of the property. What are you really getting from a slide show that already isn’t expressed in the still photos? In addition, there are a lot of things to consider today when using virtual tour technology:

1. Does it have the ability to be customized for sites other than restricted MLS systems? Of course you want your photo, all the contact information of you and all the details of the property you can provide when posting virtual tours to MLS sites and websites.
2. Are your virtual tours optimized, keyword rich and search engine friendly to integrate seamlessly with other online campaigns and improve your local rankings in search engines like Google? (NOTE: If your tours are in flash, or composed of a video slide show, which most are, then they are not read by search engines or indexing spiders. Useless in search engine optimization.)
3. Can it track both online and offline advertising and marketing dollars, view traffic results and be delivered on demand to the seller?
   
4. Do your potential buyers have direct access to all your virtual tours through a tour gallery and if you have a tour gallery, is it optimized for search engine indexing?
   
5. Can visitors bookmark your tours to their favorite social networks and bookmarking sites and spread your tours around through viral marketing?
   
6. Does your current provider work behind the scenes to maximize your exposure…..free of charge?

3. Call e-toursonline Interactive Media- We are dedicated to helping our clients save time and money and getting maximum exposure for your listings. We would like to share with you what is working for our clients and why using e-toursonline Interactive Media can reduce your overall marketing budget. Because our technology was built to perform as a marketing tool and not a slide show, we have several built-in tools to help you become more efficient at marketing your properties online. We are an approved vendor of Realtor.com® and can post your virtual tours to 98 real estate portal sites; we also provide maximum exposure for you and your listing through our dedicated authorized 360 virtual tour dealers around the world, working together to created a unique and efficient network to post, comment, and blog your virtual tours to over 20 of the top social networking and bookmarking site. You will not find behind the scenes marketing from any local provider.

Look at our tour window below. Now compare this to your existing provider and honestly ask yourself if you are getting the most for your investment. Be honest with yourself. Do you deserve better.......of course you do. Compare it to what you get now and then decide to make the necessary steps to make e-toursonline Interactive Media your online property marketing specialist and real estate virtual tour provider. We want your business because we know you will be satisfied with the efficiency and ease of our online property marketing strategies that save time and money.

e-toursonline Interactive Media

Bradenton Virtual Tour Company

www.e-toursonline.com

Call and order a tour today! (941) -795-6978

Bradenton virtual tour company releases new built in virtual tour social networking. Now your real estate virtual tours or business virtual tour can be instantly posted to the lastes trend of social networks and bookmarking sites. e-toursonline Interactive Media, a Bradenton Virtual Tour Company announced the release of their new Social Networking Utility that is now integrated with their virtual tours. This newest addition to their virtual tour distribution will allow anyone to quickly add their favorite virtual tours to popular social bookmarking sites such as FaceBook, MySpace, Digg, LinkedIn, Twitter, Delicious, FriendFeed, Furl, Backflip, Reddit, StumbleUpon, Technorati, Mixx, and Bebo. e-toursonline Interactive Media already has a well established distribution tool called their Exposure Engine, which sends real estate virtual tours to 98 real estate portal sites as well as converts virtual tours to a video format for enhanced video distribution.




"We are very excited to have this unique social bookmarking tools in place and accompanying our already extreme virtual tour exposure. The credit goes to Real Tour Vision for once again producing powerful online marketing tools that will help realtors reach a larger audiance." Stated Lance Ziegler, owner at e-toursonline Interactive Media.

Read More at Bradenton Virtual Tour Company Blog

e-toursonline Interactive Media
Bradenton Virtual Tour Company
www.e-toursonline.com
941-795-6978

We are proud to announce e-toursonline Interactive Media has a new website. Local Bradenton Real Estate professionals can order high quality real estate virtual tours online from the #1 Bradenton virtual tour company in the area. Take a moment to see why we offer the best solutions for your online marketing needs. Our signature virtual tour distribution engines, real estate virtual tours, online and offline marketing tools and state of the art technology is the most advanced and affordable virtual tour system you will ever need.

Go to www.e-toursonline and experience the difference.

e-toursonline Interactive Media

Bradenton Virtual Tour Company

www.e-toursonline.com

941-795-6978

The thought that there are still Realtors out there who have yet to implement a real estate virtual tour and the powerful online marketing tools it provides into their arsenal of Real Estate sales tools has a lot to do with:

1. The misconception of how valuable it is in today's market place
2. What role it plays in the hands of the consumer

So how does a real estate virtual tour benefit both the Realtor and the Client in a down economy? What can it do to help alleviate some of the financial stresses that come with a slow and stagnant economy? Read on and find out how to market your properties online without a huge cost in marketing dollars.

Virtual Tours in Today's Marketplace

There are hundreds of real estate virtual tour providers offering many different solutions. Few understand the marketing aspects of virtual tour technology and many underestimate the value it has for the Realtor. The misconception as a whole is that a virtual tour is just some type of online media. It is much, much more than that. A virtual tour can be any type of media; but, how that media is used to benefit the sale of the home has extremely valuable aspects to it when approached with the right technology and the right tools to market that technology. If you are paying $100-$300 for a virtual tour and it is only distributed to your MLS and Realtor.com, you are missing a huge market of potential buyers outside these practical inclusions and you are paying way too much for your service.

It is no secret that the housing market is rapidly declining. Realtors are not making the commissions they used to and short sales and foreclosures are only paying a very small commission as to what they would normally get. Yet, many Realtors are still dumping thousands into their properties in hopes they will sell. But the hard fact is that most of those marketing and advertising dollars will only pay for so much time in front of the consumer. An ad here or there can quickly add up and the exposure value is very little. Is there a better way? You bet!! Would it be safe to say if 90% of home buyers are shopping online first, maybe that is where you should be directing your efforts? Why would you advertise your products and services in the local newspaper when everyone is looking online, including millions outside your local reach? The only person you are helping is the advertising agent. Now it does make sense to advertise, but maybe it's time to re-think how the rest of the population is thinking. Understand your market and where it is they go to get the information they seek.

Basic observations when considering virtual tour technology and the value it has in the marketplace:

•1. Affordability - Your virtual tour solution does not have to cost a fortune. The average real estate virtual tour should cost around $90-$150 for a good quality tour and hosted for 1-2 years online. It should also have excellent distribution qualities to get maximum exposure.

•2. Functionality - What type of features do you get with your virtual tours? Is there rich media content that is easily accessible? Feature sets are what will keep your potential buyers occupied within your virtual tour. The more features your virtual tour has the more satisfying it will be to the end user. It is a fact that online users are becoming hungrier for rich media content. If your virtual tour provider does not offer real estate virtual tours that are packed with rich media content, it time to look somewhere else.

•3. Informative- Does your virtual tour provider give you the necessary tools to inform potential buyers on all the details of the Realtor and the property? Buyers want data and if your virtual tour does not provide what is desired, you will lose the buyer's interest quickly.

•4. Marketing - Putting your virtual tour on your website or MLS is just the tip of the iceberg. With millions of consumers shopping online everyday, you need to have the tools to put your properties in front of those buyers. A virtual tour with no exposure is a dead tour. It has little reach in the marketplace and the virtual tour holds no great value. Yet, when you combine powerful online distribution tools with your virtual tours, you have opened up a tremendous amount of exposure and the potential to get more interested buyers. Also, combining innovative offline tools to direct traffic to your virtual tours can lighten the cost of traditional adverting and marketing. The focus here is to market your properties online and offline with the intent of driving as much traffic to the property for sale. This marketing strategy is very effective and is cost effective. A good tour package that offers both online and offline marketing tools should average $.40-$1.50 per day. Compare that to traditional marketing, and you are saving a ton of money, getting ten fold the exposure and putting more profit in your pocket at the time of sale.

•5. Flexibility - Your virtual tour should already come packed with tools to make your job easier. A good virtual tour solution should give you the flexibility to do what you do best......sell!

Real estate virtual tours can be the single most important alternative to property marketing in a time when the economy is failing. Time, money and value are so important when the span between commissions is much greater that it used to be. Investing in the choice to use virtual tours as your main tool of cultivating home buyers is a step in the right direction.

Consumers and Virtual Tours

How does the consumer benefit from real estate virtual tours you provide online? Potential buyers play a very important role. It's what they want! Do you give consumers what they want? Are you keeping up with the latest advances in online marketing? The way we do business today has forever changed and if you are not moving in strides with these advances, your competition will move leaps and bounds over you and leave you wondering why. If 90% of home buyers go to the internet to shop for property, you wouldn't put 90% of your advertising dollars into the local newspaper would you? I hope not and I hope you see my point. Consumers know they can find what they want on the internet. It saves them time and money, rather than spending countless hours driving around to each house. Virtual tours put the consumer in control to decide what it is they like about the house. A well organized virtual tour and the right virtual tour company can make use of the advantages of each individual listing and grasp the viewer's attention. You have to immediately engage your visitor with something that will capture their senses. Give them what they want and direct them on what to do. Give them the ability to explore all the advantages of your listings without the headache of having to search too deep. If a visitor can't find what they want within a few seconds, you will lose them.

Statistically speaking, consumers are eager for rich media content when they visit your website or virtual tours. If it is boring and inactive, you are missing the big picture. More people sit at home now because they can't afford to drive around. It is much more cost effective to find what you are looking for on the internet. And, it is a lot less stressful too.

Home buyers are getting smarter. In a buyers market, they are realizing they have the power to search and seek out anything and everything on the web. Including Realtors! If you're not making a huge impression, you're not doing what it takes to get those potential home buyers in the sales seat. Virtual tours are what buyers are looking for. It saves them time and money and that is very important in this economy.

If you need more information on an affordable Bradenton virtual tour company, go to www.e-toursonline.com.

e-toursonline Interactive Media

Bradenton Virtual Tour Company

www.e-toursonline.com

(941) 795-6978

e-toursonline is a Bradenton virtual tour company that understands marketing properties online can be very difficult if you do not have a strategy; or, if you are just not internet savvy. Having a clear picture of how you want to attract potential buyers to your listings and using the right Online Marketing Tools is a step in the right direction. But what if you have no idea on how to approach online marketing? No problem! Marketing your property listings online does not have to be headache or cost a bunch of money.
Read on and find out how to know if you are getting the most out of your real estate virtual tour provider.

Am I Getting the Maximum Exposure Possible from My Virtual Tour Provider?

If your virtual tour is not being distributed, then you are not getting the most out of its potential value. What good is a high quality virtual tour if there is no one to see it or appreciate it? We understand virtual tour distribution and the importance of search engine exposure. We invented the concept of virtual tour syndication and are so far ahead of the competition. Not only do we push tours to Realtor.com® and the PicturePatch^TM / Move.com^TM portals, but 98 major search engines. What is Your Reach?

Can I Get Extended Virtual Tour Distribution?

If your not getting innovative options to virtual tour distribution your missing out on a huge audience of potential buyers. e-toursonline can put your virtual tour listings on some of the hottest networks on the web. With the use of our powerful virtual tour distribution tools your virtual tours and listings can be syndicated to the latest trend setting real estate portal sites most frequented by the "Gen X" real estate shoppers of today's market. Backpage.com, Craigslist, FrontDoor, Google Base, Oodle, Trulia, Facebook and Zillow are just a few of the sites your virtual tours will be posted to.

Are My Tours SEO Ready and Spider Friendly?

Chances are that even though your virtual tours may have been distributed through your provider, the odds of it being found and indexed is slim to none. Our 360 virtual tours are SEO ready and spider friendly. Make sense! Distribution and SEO go together like peanut butter and jelly! Does your provider have that type of performance?

Learn how you can get a FREE real estate virtual tour and the e-toursonline SEO guide to learn how to optimize your real estate website for maximum local marketing performance. Go to e-toursonline and find out more.