Last evening as we turned on the TV, we heard that Guy Fieri of the Food Network was going to visit a diner in Santa Barbara. That caught our attention. So we suffered through what seemed to be interminable commercials and found out he was reviewing Norton's for their famous pastrami.
We had driven by it many times on our way to the FedEX store. So we watched Guy eating pastrami with local Santa Barbara celebriites and everyone was praising the pastrami...Could it be we wondered, that we have a deli that serves pastrami and rivals our favorite place in Beverly Hills?
So today, we went on a mission to answer the question . We opted for the location closest to our home, it is bascially a stand, unlike the original which is a deli cafe. This is Norton;s second location and it is situated next to the batting cages field, 3 blocks from the ocean. They have outdoor seating, and since it was overcast and cold, we opted to take it home.
It was everything we hoped for, and more. We think it rivals New York delis we have had the pleasure to eat at, as well as our Beverly Hills deli...
If you ever find yourself in our corner of the world, and you are a pastrami lover, be sure to visit Norton's. Ron said that if we were still living in LA it would be worth the drive.
Cheers, Ron & Alexandra
On our last trip to Los Angeles, our foodie friend told us," you have to visit Penzey's. They are the new best store that has opened in Santa Monica. They have over 250 spices and herbs, and you can open jars smell the spices, buy them in small amounts." Our circle loves to cook, so how could we resist at trip to Penzey's? The picture above is a bumper sticker size magnet with their slogan.
Each spice or herb is arranged in vignettes/sections. We love t make an Italian style shrimp curry dish that we had in Tuscany, so we smelled every curry known to Penzey's and settled on one of them. Each display has a recipe or two to take home and try.
And then, we needed grey salt which flavors food with an extra dash of taste, when sprinkled on top of an already cooked dish, we knew we needed some. The salt section is artfully displayed and they have all types of salt from every salt producing country, including Himalayan salt crystals which are great for barbecues and on fish.
I walked out of the store with all kinds of goodies including long vanilla beans from Madagascar and very tasty cocoa for hot chocolate.
Penzey's has 40 stores throughout the US. If your marketplace doesn't have one, you can alwys go to their online store.
It is fun to be a foodie, Happy Saturday, and I am planning to cook some tasty barbecued ribs tonight!
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We love branding and marketing, So when were out and about in Los Angeles last week, we delight in discovering new marketing ideas. This one was very special...How do you market a pretzel store...Very creatively, make a dress of pretzels. We absolutely love and appreciate all those people who continue to stray outside the lines and inspire us to new ways of thinking.
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It is pepper season once again. They are beautiful to look at and add heat to many foods. Every stand had some variety of heat to offer!
And, there is one of hottest ones of them all, the habanero!
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This morning at the Farmers Market in Santa Barbara, we bought mussels (at $4 a pound) that are harvested just a mile offshore. It is wonderful to have them again as for many years the waters were too polluted, As I stood in line waitiing in line for my turn, everone was giving recipes on how to cook them. Since these lovelies were picked early this morning, they can be cooked with very little liquid, a couple cloves a garlic, a touch of saffron, a bit of herbes de provence, and a jigger of wine.
For dessert we bought some seacoast strawberries that are at they prime now, They are grown in the fields close to the ocean and they are cooled at night by the sea breezes. They are small, juicy and very sweet, and no additional sugar is necessary...perhaps a dollop of whipped cream or a scoop of ice cream.
Wishing you all a wonderful Saturday, Cheers, Ron & Alexandra
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The experts at Napa Consultants help real estate professionals out-think (not out-spend) their competition and become the "breakaway" brand in their marketplace.
STAND OUT OR BOW OUT!
With a 20 year background as broker/owners of a commercial real estate firm in Beverly Hills, CA, our expertise is providing strategic insight, creative instinct, and artistic flair to those professionals who are interested in gaining or sustaining market leadership in their area and/or niche.If market leadership is your quest it is imperative to sharply differentiate yourself or your company from your competition. Blend in at your own risk. Stand out or bow out!
Prior to co-founding Napa Consultants , Ron & Alexandra Seigel owned and managed a commercial real estate firm in Beverly Hills providing brokerage services for over 20 years. In addition to marketing multi-million dollar office buildings and retail centers, they offered corporate relocation services to such entertainment companies as Zomba (Jive) Recording Corporation, which was the world's largest independent music company. The Seigels also owned an executive coaching firm and presented over 100 weekend seminars nationwide on teamwork in relationships. The course was accredited through the University of California at Berkeley and the University of San Francisco as continuing education. It was filled exclusively by word-of-mouth marketing and from several appearances on radio & TV talk shows. Alexandra has a dual Master's Degree in Slavic Languages and Literature from USC. Ron graduated from California State University at Northridge with a BA in Sociology.
SCOPE OF SERVICES:
INTERNET & SOCIAL MEDIA MARKETING
In our luxury real estate marketing consulting practice we work exclusively with incumbent market leaders or their challengers. We do not work with direct competitors within the same marketplace. Our ideal clients are those who realize just how much is at stake in terms of market share and revenue at this level, when you achieve top-of-mind status.
If you have the heart of a champion and are keen on “the unabashed pursuit of market leadership”, give us a call for a complimentary consultation! 805.684.8180
It is with great pleasure that I recommend Ron and Alexandra Seigel of Napa Consultants International. After hearing them speak at the Luxury Real Estate Conference (Who’s Who in Luxury Real Estate) in Seattle in the fall of 2010, I hired them to develop a personal brand and brand strategy, plus a new web site for my luxury real estate marketing practice. Ron and Alexandra listened carefully to my needs and desires and came up with a strategy that would set the stage for making me a market leader in luxury real estate on Bainbridge Island in Washington State. The result is an eye catching brand that speaks directly to my target market. Even in its early stages my web site is already garnering rave reviews from the real estate community and even more importantly, my sphere of influence. If you are looking for the best in luxury real estate marketing, look no further than Napa Consultants International!
--Kristi Nelson
Working with Napa Consultants has been a pleasure. I knew I needed to create a website however life is busy and the computer is like a foreign language to me. Then I met Napa Consultants. They had a plan that we followed that ultimately ended in a wonderful website that is all me and my market in the mountains of Colorado. I look forward to the website and my business evolving and growing because of it. I have not hesitated to recommend Napa Consultants to anyone I have spoken with.
-Heidi Bintz
Ron and Alexandra Seigel are highly-knowledgeable branding experts! They are detail oriented and have a firm grasp of the dynamics of the quickly changing web and social media environments, which is critical in developing a brand. Once I signed on with Napa Consultants, International I consistently saw them work tirelessly through different ideas to capture my personality and create a brand that I would be proud of. They are results oriented, with excellent communication skills; they demonstrate patience and ALWAYS stay positive. If you are in need of an outstanding brand identity to take you into the next decade, give Napa Consultants the opportunity to win your business!
--Courtney Ranson
"Ron & Alexandra have far exceeded even my highest expectations and have been the perfect partners. They are very responsive and genuinely sincere in their desire to really know you and ensure that everything done represents the very best of you and your business" --Tanya Murray
Working with Ron and Alexandra Seigel has been an absolute pleasure. From the very beginning, we hit it off and never looked back. The Seigel’s have a natural ability to see what most of us in the real estate profession do not see clearly, both in ourselves and in the field. With their unique, holistic approach to branding and strategy, I learned more about my competition than I could possibly imagine. Even more impressive was how much I learned about myself. In just a few short months of consulting, I gained from their prospective and achieved a clarity and awareness that will last throughout my career.
Ron and Alexandra are not your average consultants, nor do they seek average results. If you are serious about being successful and are willing to make the commitment to yourself, I highly recommend them.
--Ernie MacManus
THE LANGUAGE OF LUXURY
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The Language of Luxury is dedicated to luxury real estate marketing professionals. To build a highly successful luxury real estate marketing practice you must thoroughly understand the many facets of the luxury mindset which we explore in depth, in our blog and in our groups.
Luxury real estate marketing is a high stakes game. We invite you to subscribe to our blog where you can discover leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
--Ron & Alexandra Seigel, Partners – Napa Consultants, International
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